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Social Marketing in Europe: Research, Practice and Policy
Tuesday 12 April 2011
Social Marketing European Panel

WSM Conference, Dublin 2011Second World Social Marketing Confernece, Dublin
Social Marketing European Panel

Putting European Social Marketing on the map, Prof. L. Suzanne Suggs (CH), Christaine Lellig (CH), Prof. Dr. Giuseppe Fattori (IT), Prof. Jeff French (UK), Dr. Christine Domegan (IRL), and Julie Huibregsten (NL) held a panel session at the 2nd World Non Profit and Social Marketing Conference in Dublin on 12 April 2011. Illustrations of research, practice and policy were presented to a large international audience and were followed by a lively discussion about the need for more exchange and dissemination of social marketing efforts in the European context.

 

PROGRAMME

 

Prof. L. Suzanne Suggs (Chair) Prof. L. Suzanne Suggs (Chair)
Institute of Public Communication and Education, Faculty of Communication Sciences, University of Lugano
Slides (.pdf -404 Kb)
   
Prof. Jeff French Prof. Jeff French
PhD, MBA, MSc, Dip HE, BA, Cert. Ed
England
Slides (.pdf - 949 Kb)
   
Christiane Lellig

Christiane Lellig
Stratageme, Agentur fur Social Change
Slides (.pdf - 502 Kb)

   
Dr. Christine Domegan

Dr. Christine Domegan
B. Comm, MBS, PhD. Senior Lecturer in Marketing,
National University of Ireland, Galway.
Slides (.pdf - 778 Kb)

   
Julie Huibregtsen

Julie Huibregtsen
Regional Health Service Rotterdam
Slides (.pdf - 1.8 Mb)

   
Giuseppe Fattori

Prof. Giuseppe Fattori
Director of the Communication and Social Marketing Department at the Local Health Unit of Modena, Responsible of the Italian research area about "Social Marketing and Health Communication".
Slides (.pdf - 2.9 Mb)

 

 

Dublin 2011, WSMC

 

 

Website of the Secon World Social Marketing Confernece

 

Newsletter 82 (April 2011)