Social Marketing – Newsletter 150 by Giuseppe Fattori Powered by Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato) From www.amazon.co.uk – September 5, 10:59 PM The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book’s focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. Antropologia medica. Tullio Seppilli (1929-2017): Antropologia e Etnopsichiatria  From www.youtube.com – September 5, 10:41 PM dialogo con Tullio Seppilli FASD DAY IS COMING! Too Young To Drink From comingsoon.tooyoungtodrink.org – September 5, 11:35 PM The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs. Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime. Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! Dors – “E’ la medicina, bellezza!”. Comunicare la salute nell’era di internet e delle bufale From www.dors.it – September 5, 11:17 PM Comunicare la salute oggi, così come sostengono le autrici del libro, significa maneggiare la complessità. Dall’aids, alle questioni ambientali; dalla sicurezza e efficacia dei farmaci all’alimentazione, il testo affronta il tema della comunicazione di diversi temi legati alla salute e di come il ruolo del giornalista scientifico sia costantemente minato da interessi politici, economici e dalle false credenze e convinzioni dei destinatari delle informazioni. Robert Darnton: Digitalizzazione e democrazia – FestivalFilosofia Modena From www.philosophychannel.eu – September 5, 10:41 PM Robert Darnton è Carl H. Pforzheimer Professor di Storia presso l’Università di Harvard, dove è anche Direttore della Biblioteca universitaria. Specialista dell’illuminismo francese, è uno dei massimi studiosi della storia del libro come fondamentale fattore di mutamento culturale. Più di recente si è occupato del rapporto tra digitalizzazione, accesso al sapere e democrazia. Tra i suoi libri in italiano: Il Grande Affare dei Lumi. Storia editoriale dell’Encyclopédie (Milano 1979); L’intellettuale clandestino. Il mondo dei libri nella Francia dell’illuminismo (Milano 1982); Il bacio di Lamourette (Milano 1989); La dentiera di Washington. Considerazioni critiche a proposito di illuminismo e modernità (Roma 1997); L’età dell’informazione. Una guida non convenzionale al Settecento (Milano 2004); Il futuro del libro (Milano 2011); Il grande massacro dei gatti e altri episodi della storia culturale francese (Milano 2013). 5 health care organizations that make the most of social media From www.healthcarecommunication.com – September 5, 10:42 PM Health care marketers can’t afford to ignore social media. With the right strategy, organizations can increase campaign awareness, gain community support, and garner insight from a like-minded community of professionals and individuals. For health care organizations, social media marketing must revolve around the brand while still engaging audiences and holding their attention. Skyword.com offered the following examples of five health care organizations that have developed and maintained compelling social media marketing strategies. Health care and social media: educating the digital patient   From blog.f1000.com – September 5, 10:56 PM Social media has become prolific in everyday life and allows the instantaneous sharing of information, which can include health care information. The authors of a Research Note published on F1000Research suggests as medical vocabulary becomes more prevalent on social media that more comprehensible language should be used. In this guest blog, Farris Timimi, cardiologist, Medical Director of the Mayo Clinic Social Media Network and well-known health care Twitter user gives his view on this.Health care literacy continues to be a challenge. We all recognize the impact of literacy on quality outcomes, ranging from accessing health care, understanding the risk and benefits of tests and treatment to complying with medical advice. Health literacy can include a variety of things, including cultural, visual, computer and information comprehension; however, often not understanding the written information may be the most important and may have the greatest impact on health related outcomes. Literacy and social media The authors of this Research Note have demonstrated the potential application of social media, to serve as an aid to standard educational material. “Dottor Google. Curarsi con il WEB?” – COMLAB 2017 – Vi aspettiamo a Saint-Vincent (Aosta) 22-23 Settembre. From www.scoop.it – September 5, 11:51 PM Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata. From web2salute.wordpress.com – September 5, 9:11 PM 2017 Emerald Awards. Journal of Social Marketing. Outstanding Reviewers: Giuseppe Fattori, Hamilton Carvalho. A great award for “Italian Social Marketing Association” From www.scoop.it – September 5, 10:32 PM “Marketing sociale” al MIOS – Università di Urbino From mios.uniurb.it – September 5, 9:27 PM Il Master in “Management Innovativo delle Organizzazioni Sanitarie”, di durata annuale, ha lo scopo di creare competenze professionali teoriche e applicative di programmazione, organizzazione, coordinamento e management sociosanitario, per la gestione di strutture, servizi e in particolare per la gestione della comunicazione con particolare attenzione alle nuove tecnologie dell’informazione. Comitato Scientifico: (Direttore) Gea Ducci, Università di Urbino Lella Mazzoli, Direttore IFG, Università di Urbino Roberta Bartoletti, Università di Urbino Giovanni Boccia Artieri, Università di Urbino ……………… Intelligence artificielle ou intelligence collective ? – Pierre Levy From www.lesechos.fr – September 5, 11:13 PM La controverse estivale entre Elon Musk, le flamboyant patron de Tesla et Space X, et Marc Zuckerberg, le fondateur et CEO de Facebook, au sujet des dangers et opportunités de l’intelligence artificielle (IA) a quelque chose de bienvenu. Elle signale que les géants de la nouvelle économie ne forment pas un bloc monolithique dont la seule préoccupation serait de faire naître au forceps une nouvelle société digitale, sans qu’on s’arrête un instant sur le sens de cette révolution en cours. Elle pose au fond une question politique : comment réguler ce qu’on ne comprend pas ? Parle-t-on, comme le Big Data, d’un outil au service de la prise de décision – publique, privée, commerciale… ? Ou bien faut-il voir dans l’IA un nouvel acteur qui décidera en lieu et place d’untel, ce qui implique de réfléchir à sa gouvernance ? Ces questions sont majeures car elles concernent la capacité des citoyens consommateurs à évaluer l’action publique et à faire des choix avertis, ou encore notre capacité collective à réguler les effets de l’intelligence artificielle. Devrons-nous tous être experts en code ou en algorithmique pour être des citoyens éclairés ? En savoir plus sur https://www.lesechos.fr/idees-debats/sciences-prospective/030518865674-intelligence-artificielle-ou-intelligence-collective-2111440.php#ZU1LmdZ5yAepwgBh.99 Why physicians should become active on social media From medicaleconomics.modernmedicine.com – September 5, 10:43 PM Understandably, some physicians are resistant to the idea of professionally embracing social media. I truly believe that everyone, can find a way to make these digital platforms work for them. With a unique voice, good content, patience and consistency, your practice’s social media accounts can become valuable assets. Here are a few ways it can pay off: Build a Sense of Community Interacting with patients to the degree we’d like and fostering great doctor-patient relationships that build loyalty simply isn’t possible all the time. A 2016 study that looked at doctors across 26 specialties found that patients spent an average of 13 to 16 minutes with their doctor, per visit. This is not a lot of time to address a patient’s immediate concerns, much less build a relationship. This is where social media comes in.

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