Italian Social Marketing Network Newsletter 157 27 Luglio 2018 Giuseppe Fattori Lascia un commento Italian Social Marketing Network – Newsletter 157 by Giuseppe Fattori Powered by 4th European Social Marketing Conference – Anversa 5-7 Settembre – Il programma completo. From wsmconference.com – Today, 12:50 AM I principali speaker. Per approfondire Per iscriverti L’efficacité du marketing social en promotion des saines habitudes de vie From www.inspq.qc.ca – July 26, 10:06 PM Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie. L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d’interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique. A Systematic Review of Social Marketing Effectiveness From oro.open.ac.uk – July 26, 9:41 PM Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels. The Effect of Digital Health Technology on Patient Care and Research From www.ncbi.nlm.nih.gov – Today, 1:01 AM Compared to the advances in technology outside of health care, digital health has lagged behind other fields. The Gartner Hype Cycle is a helpful way to describe the life cycle of technology within health care (Figure). The first phase, innovation trigger, is a proof-of-concept that generates a potential breakthrough with technology. That breakthrough leads into the second phase, the peak of inflated expectations; in health care, a lot of people are excited about what digital health can do and are trying to create the next newest and greatest device that they believe will change the way health care is delivered. The New York Times: “Sometimes Patients Simply Need Other Patients” From susannahfox.com – Today, 12:59 AM In an ideal world, when we are faced with a new health problem, a clinician is available to sit down and address all our questions and anxieties about the condition and its treatment. This ideal is rarely met in the United States health system. More typically, we’re rushed through doctor visits that fly by too quickly for us to gather our thoughts. Other patients can help. They have (or have had) your condition, as well as your anxieties and questions, and they’ve found a path through. Their journeys can be informative and helpful, and can also help you prepare for the next session with a doctor. Diet, Nutrition, Physical Activity and Cancer: a Global Perspective From www.wcrf.org – July 26, 11:13 PM Our Third Expert Report, Diet, Nutrition, Physical Activity and Cancer: a Global Perspective, assesses the past decade of cancer prevention research and the links between diet, nutrition, physical activity and cancer. Use the table of contents to access each chapter digitally or go to the Resources and toolkits page to access additional downloads including the complete Summary Report PDF or to request it in print. Trascorri ore seduto in riunione? Consulta la nuova guida dell’OMS per pianificare incontri sani e sostenibili From www.euro.who.int – July 26, 11:16 PM “We somehow consider meetings to be an exception to the general healthy lifestyle we try to follow,” says Dr João Breda, Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases and Programme Manager ad interim of Nutrition, Physical Activity and Obesity at WHO/Europe. “But this is mostly because the way they are organized often doesn’t give us much of a choice. Making meetings healthier does not have to be complicated or expensive – and often makes them more enjoyable.” L’Italia alla guida di un nuovo progetto europeo per la lotta alle disuguaglianze sociali nella salute From www.disuguaglianzedisalute.it – July 26, 10:52 PM Si chiama JAHEE, termine che in swahili significa “dignità”, ed è l’acronimo di Joint Action Health Equity Europe, nuovo progetto per il contrasto alle disuguaglianze sociali nella salute finanziato dalla Commissione europea nell’ambito del terzo Health Programme 2014-2020 e di cui si è tenuto il kickoff meeting a Lussemburgo il 21 e 22 giugno 2018 11° Corso di “Marketing Sociale” Compass – Scienze Politiche – Università di Bologna. Dal 27 settembre Aula S.Cristina. From www.unibo.it – Today, 12:16 AM Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita. #Salutesocial: inviaci un progetto social della tua Azienda From marketingsociale.net – July 26, 11:53 PM #SaluteSocial: News Osservatorio Twitter #SaluteSocialGiovani #MappaSaluteSocial Slideshare “Cultural contexts of health: the use of narrative research in the health sector” Trisha Greenhalgh – La Salute Umana – Marzo 2018 From www.scoop.it – July 26, 10:40 PM La Salute Umana – Rivista trimestrale di promozione della salute Il nuovo modo di fare prevenzione contro l’HIV: PrREP chiedi all’esperto From www.webprep.it – July 26, 11:32 PM Questo servizio di counselling online a sostegno della prevenzione e della lotta contro l’AIDS, è interamente gestito da un team di esperti in Medicina, Psicologia e Ginecologia dell’Azienda Ospedaliero-Universitaria di Modena, dell’Università degli Studi di Modena e Reggio Emilia, e dell’Associazione CEIS (Centro di Solidarietà) di Modena. Il comitato scientifico è composto da: dott. Giovanni Guaraldi dott.ssa Chiara Vallini dott.ssa Antonella Santoro dott.ssa Marianna Menozzi dott. Krzysztof Szadejko Il concetto di «engagement» per dare voce anche ai malati – Luigi Ripamonti From video.corriere.it – Today, 12:58 AM Che cosa significa «engagement»? Si tratta di un coinvolgimento attivo dei pazienti nel Sistema sanitario nazionale. Per arrivare a un modello partecipativo in sanità serve un cambiamento culturale. Ne parla nella video intervista Guendalina Graffigna, professore associato di Psicologia all’Università Cattolica di Milano. “Communication for the 21st Century: Social Media in Medicine” by Dr. Michelle Rheault From www.youtube.com – Today, 12:57 AM Michelle Rheault, MD Associate Professor, Division of Nephrology Objectives: 1. Describe social media platforms as communication tools in medicine 2. Compare Facebook and Twitter as medical education tools for patients and providers (journal clubs, disease specific interest groups, conferences, etc) 3. Understand how to use Twitter to establish your personal learning network and for academic advancement 4. Recognize privacy and ethical issues on social media for providers and patients CO-DESIGN: 6 STEPS TO UNCOVER NEW IDEAS AND ATTRACT MORE CUSTOMERS From www.griffith.edu.au – July 26, 10:21 PM We need to work with the people we are trying to reach and draw on their experience to innovate. Co-design workshops are conducted to empower customers as experts of their own experiences. Working together allows for more meaningful insights to emerge. Many participants feel ‘empowered’ as a result of participating. 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