Italian Social Marketing Network – Newsletter 163 Marketing Sociale

 
Italian Social Marketing Network – Newsletter 163
by Giuseppe Fattori
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Big Pocket Guide. To using social marketing for behaviour change
From
www.thensmc.com
– February 17, 9:10 PM
Social marketing focuses on behaviour. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.
Marketing has been defined as:
…a management process for creating, delivering and communicating value to citizens in exchange for behaviour which benefits both the customer and the marketing organisation.
 Dr. Google Is a Liar – The New York Times
From
www.nytimes.com
– February 15, 8:23 PM
Fake news threatens our democracy. Fake medical news threatens our lives. While misinformation has been the object of great attention in politics, medical misinformation might have an even greater body count. As is true with fake news in general, medical lies tend to spread further than truths on the internet — and they have very real repercussions.
The Climate Change Messenger Matters as Much as the Message – Anthropology News
From
www.anthropology-news.org
– February 17, 10:26 PM
When it comes to policy arguments around complex issues like climate change, the messenger can be just as important as the message in mobilizing support for policy responses.
Last fall, two new reports communicated even more evidence that the world is rapidly warming and underscored the need to take immediate action to mitigate carbon emissions. In October, the United Nations Intergovernmental Panel on Climate Change released a special report on the impacts of global warming above the 1.5-degree Celsius target established in the Paris climate accord.
Should Digital Patient Communities be More than an Afterthought?
From
www.healthxl.com
– February 17, 11:49 PM
This week we outline what can we learn from digitally enabled patient communities, where diverse stakeholder groups can benefit, where activity is gaining momentum and what needs to happen for patient communities to have a lasting impact.
Documento guida di comunicazione del rischio ambientale per la salute
From
reteambientesalute-convegno2017.epiprev.it
– February 17, 11:06 PM
Il lavoro ha l’obiettivo di presentare in forma sintetica le conoscenze maturate in tema di comunicazione del rischio su ambiente e salute, ma soprattutto di fornire indicazioni di supporto alla gestione operativa di processi di comunicazione. 
Come funziona il primo ospedale virtuale al mondo (negli Usa)
From
www.agendadigitale.eu
– February 17, 11:25 PM
A Chesterfield, negli USA, un interessante caso di telemedicina: un ospedale di quattro piani, senza neanche un letto, dove vi lavorano 330 fra medici e infermieri che gestiscono da remoto circa 2.400 pazienti. Il Mercy Virtual Hospital è infatti il primo ospedale virtuale al mondo, costato 45 milioni di dollari
Il pediatra con intelligenza artificiale nato dalla collaborazione Cina-Usa – Corriere.it
From
www.corriere.it
– February 17, 11:12 PM
 Il cervellone-artificiale pediatra ha percentuali di successo diagnostico elevatissime: 93% per la varicella, 94% per l’influenza, 97% per l’infezione mani-piedi-bocca e si è dimostrato efficiente anche per la meningite: 93%. I risultati sono in linea con quelli di un medico esperto e affidabile. 
Why we need global efforts to prevent measles at home
From
www.seattletimes.com
– February 15, 9:27 PM
To keep all children safe, we must support the elimination of measles everywhere. Beyond discomfort, measles can result in serious, life-changing complications, including pneumonia, swelling of the brain or death. I want parents everywhere to have access to vaccines so they can be secure in knowing their children are protected. Yet, we are still far from this reality – nearly 300 children under the age of 5 die every day from measles.
Leveraging Social Media in Medicine
From
www.youtube.com
– February 15, 9:03 PM
Social media is one of the most prevalent forms of communication and engagement, and physicians and researchers are becoming increasingly more active on these platforms. In this video, a group from the Massachusetts General Hospital Corrigan Minehan Heart Center discusses how they leverage social media as practicing clinicians and active researchers.
Il mercato nero delle emozioni – Pina Lalli
From
www.linkedin.com
– February 17, 4:44 PM
Il marketing – disciplina per anni dominata dalla visione occidentale moderna dell’homo oecomomicus – sembra infine aver scoperto che gli esseri umani (vale a dire, per i marketers, i “consumatori”) agiscono anche sotto l’influsso delle emozioni e che quindi realizzano decisioni (d’acquisto) non solo per effetto di scelte razionali ma anche subendo l’influsso di fattori emotivi o situazionali. Sembra ci si sia persino resi conto che le esperienze siano fonte primaria sia di sensazioni che influenzano il contesto di acquisto, sia di testimonianze considerate dai “simili” molto affidabili e influenti, talora persino più delle tradizionali forme pubblicitarie.
Comunicazione della salute in situazioni di emergenza –  G.Fattori, A.Maturo
From
www.scoop.it
– February 17, 11:53 PM
 Raccontare la scienza. Rischi, opportunità e nuovi strumenti del comunicare – Gianna Milano
From
www.recentiprogressi.it
– February 17, 8:46 PM
To tell science. Risks, opportunities and new tools of communication. Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.
If we can’t cure the patient, can the community do it?
From
www.tedmed.com
– February 17, 11:31 PM
Unhealthy lifestyles have brought on a social epidemic of “diabesity,” says author Mark Hyman, and community-driven solutions may be the only way out.
Manuale online per la scuola: 5 fasi per diventare una scuola che promuove salute – SHE 
From
www.schoolsforhealth.org
– February 17, 10:59 PM
Il contenuto del Manuale online per la scuola si basa sul Manuale HEPS Tool for Schools: A Guide for School Policy Development on Healthy Eating and Physical Activity e sul Manuale online olandese Manual healthy high school (Handleiding Gezonde School Middelbaar Beroepsonderwijs). Le sezioni introduttive Perchè è importante promuovere la salute a scuola e cosa funziona realmente? Le 6 componenti dell’approccio globale di promozione della salute a scuola si basano sul documento Promoting health in schools: From evidence to action.
How Mayo Clinic’s Patient Community Changes Health Care and Advances Science
From
www.youtube.com
– February 17, 10:46 PM
Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline staff; demonstrating how they can learn from and engage with the patient community …
Google is infiltrating medicine — but what rules will it play by?
From
www.statnews.com
– February 15, 10:00 PM
Google and its parent company, Alphabet, have moved well beyond search and are now focused on the actual practice of medicine.
It’s time for policymakers to establish new rules that address the new roles being assumed by Dr. Google, Dr. Apple, Dr. Amazon, and others as health care and digital health blend together as one and the same.
.
The Guardian view on vaccinations: a matter of public health –  The Guardian
From
www.theguardian.com
– February 15, 9:15 PM
Editorial: Resisting childhood vaccinations for bad reasons should not be tolerated. We must not play with people’s lives.
The antivaxxers of the western world are very different. They are often rich, and enjoy plenty of access to the conventional medicine they despise until they need it. President Trump – who else? – has also embraced discredited theories linking vaccines to autism, instantly popularising dangerous fringe thinking with his tweets and speeches.
Federal Agency Courted Alcohol Industry to Fund Study on Benefits of Moderate Drinking – The New York Times
From
www.nytimes.com
– February 15, 8:29 PM
Scientists and National Institute of Health officials waged a concerted campaign to obtain funding from the alcohol industry for research that may enshrine alcohol as a part of a healthy diet.