Italian Social Marketing Network Newsletter 177

21 Maggio 2020 Giuseppe Fattori

Italian Social Marketing Network - Newsletter 177

Italian Social Marketing Network – Newsletter 177

by Giuseppe Fattori

Strategic Social Marketing: For Behaviour and Social Change – di Jeff French & Ross Gordon

From
www.amazon.it
– 18 May, 16:47

Il futuro del “Marketing sociale”: dalla tecnica …. alla strategia.

The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

A TOOLKIT TO HELP STOP THE SPREAD – by Social Marketing @ Griffith

From
blogs.griffith.edu.au
– 18 May, 16:16

There are well established arguments that public health campaigns rely heavily on treating all people as the same using education (show me) and law (make me) while overlooking one of the most effective ways to achieving change – marketing (help me).

Le livre d’image – di Jean-Luc Godard

From
www.raiplay.it
– 18 May, 14:58

L’ultima opera di Jean-Luc Godard condensa più di un secolo di intervento del cinema sul mondo. Un corpo a corpo tra immagini parole partiture musicali e pittoriche con cui vengono ripensati i concetti d’Oriente e Occidente e in cui il cinema diventa la Regione Centrale dei nostri sogni e delle nostre speranze.

Advice to governments, states and provinces regarding post peak phases of social marketing, behavioural influence and communication strategy to reduce harms caused by COVID-19. Jeff French

From
www.scoop.it
– 18 May, 16:26

The pandemic is emptying call centers. AI chatbots are swooping in – MIT Technology Review

From
www.technologyreview.com
– 18 May, 17:34

Covid-19 is accelerating job losses in an industry that was already automating work at a rapid pace.While call centers have long been a frontier of workplace automation, the pandemic has accelerated the process. Organizations under pressure are more willing to try new tools. AI firms keen to take advantage are sweetening the incentives. Over the last few years, advances in natural-language processing have also dramatically improved on the clunky automated call systems of the past. The newest generation of chatbots and voice-based agents are easier to build, faster to deploy, and more responsive to user inquiries. Once adopted, in other words, these systems will likely be here to stay, proving their value through their ease of use and affordability.

Trump e l’orologio della morte – di Marzia Ravazzini

From
www.saluteinternazionale.info
– 18 May, 16:59

l giorno 7 maggio 2020 una nuova opera d’arte è comparsa a Times Square: uno schermo alto circa 17 metri, opera del regista Eugene Jarecki. Si chiama “Trump Death Clock”. La cifra al centro – 44.809 – corrisponde al numero di morti da Covid-19 causati dall’inazione del governo Trump e registrati al momento dell’inaugurazione dello schermo.

New study suggests wearing clothes could release more microfibres to the environment than washing them

From
www.plymouth.ac.uk
– 18 May, 16:39

In a first-of-its-kind study, scientists from the National Research Council of Italy (IPCB-CNR) and the University of Plymouth compared four different items of polyester clothing and how many fibres were released when they were being worn and washed

For the first time, the Alarmed are now the largest of Global Warming’s Six Americas

From
climatecommunication.yale.edu
– 18 May, 16:35

Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the proportion of “Alarmed” nearly tripled.
Our prior research has categorized Americans into six groups – Global Warming’s Six Americas – based on their climate change beliefs, attitudes, and behaviors. The “Alarmed” are the most worried about global warming and the most supportive of strong action to reduce carbon pollution. In contrast, the “Dismissive” do not think global warming is happening or human-caused and strongly oppose climate action.

Social media e promozione della salute – Un estratto da “La Salute umana” in pubblicazione.

From
www.scoop.it
– Today, 10:38

Zorba: un programma televisivo nato per raccontare il mondo della sostenibilità ambientale e della salute.

From
www.facebook.com
– 18 May, 17:57

Nunc dimittis… in pace – di Sandro Spinsanti

From
www.youtube.com
– 18 May, 15:21

Era ieri. Solo poche settimane fa. L’ultimo tratto di strada nel percorso della vita poteva avere il volto del vecchio Simeone: consapevole, fiducioso, pacificato.Accompagnato con cure palliative, accolto nell’ambiente protetto dell’hospice. La pandemia ci ha fatto conoscere quanto possa essere brutale la morte nella solitudine e nell’abbandono. L’esatto contrario di quanto l’impegno di medici, infermieri, personale di assistenza e attività di volontariato erano riusciti a produrre. Il modo di prendere congedo dalla vita che il video rappresenta non è un sogno irrealistico da abbandonare. E’ un’eredità preziosa. La facciamo scorrere davanti ai nostri occhi per non dimenticarla. E per impegnarci a farla tornare a essere un sogno realizzabile.

«Io non ho il minimo dubbio». Il fallimento comunicativo di scienziati ed «esperti» nei giorni del Covid-19

From
www.wumingfoundation.com
– 18 May, 16:01

Le ali di cera degli scienziati, il calore dei riflettori. Nei giorni del Covid-19 la scienza ha offerto uno spettacolo di sé desolante. Anzi no, non la scienza, poveretta, ma coloro che ritengono di “possederla”.

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

From
www.ncbi.nlm.nih.gov
– Today, 10:54

Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Conclusions Social media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. ….. Social media is an inexpensive, effective method for delivering public health messages. However, existing and traditional process evaluation methods may not be suitable for social media.

BPA and babies: Controversial chemical and substitutes pollute the womb

From
www.ehn.org
– 18 May, 17:45

The study is concerning as BPA is a known endocrine disruptor, meaning it is capable of scrambling hormone signals, and has been linked to cancer, diabetes and infertility. In-utero BPA exposure has been shown to derail the normal growth of the brain and other organs and manifest later in life as early puberty or an increase in anxiety-related behaviors or attention deficit hyperactivity disorder (ADHD). Some replacements have been tied to similar issues including obesity and reproductive problems. The new study linked BPAF concentrations in cord plasma with both premature birth and low birth weight.

IoT News – The Internet of Things Myth part 2: Technology fragmentation continues to delay adoption

From
iotbusinessnews.com
– 18 May, 16:07

By Matt Hatton, Founding Partner, Transforma Insights. The IoT lacks a commonly adopted standard for wide area narrowband connectivity, creating adoption delays. That’s one of the key findings from ‘The Internet of Things Myth’, from Matt Hatton and William Webb, published in April 2020.

Get Ready for a Covid-19 Vaccine Information War – The New York Times

From
www.nytimes.com
– 18 May, 16:02

Social media is already filling up with misinformation about a Covid-19 vaccine, months or years before one even exists.
The anti-vaccine community is more organized and strategic than many of its critics believe.

Correlati

Italian Social Marketing Association