Italian Social Marketing Association Newsletter 183 1 Dicembre 2020 Giuseppe Fattori Italian Social Marketing Network – Newsletter 183 by Giuseppe Fattori Powered by Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada – Sarah Fries, Julie Cook, Jennifer Kristin Lynes, 2020. From journals.sagepub.com – Today, 21:10 Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. This research builds upon these benchmarks by using both the benchmarks and additional assessment criteria to assess five Canadian programs that have used CBSM principles. UK National Occupational Standards for Social Marketing Practice. From europeansocialmarketing.org – Today, 20:39 The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence. This is a significant contribution to the professionalisation of social marketing. These standards can be copied and customised for different country context and will help to further develop social marketing practice. “Effatà”: un miracolo sotto forma di progetto. Di Sandro Spinsanti From www.sandrospinsanti.eu – Today, 20:18 Una ventata di irragionevolezza nelle relazioni di cura sta investendo la nostra società. Medici, infermieri e altri professionisti sanitari, che si sono trovati in prima linea nell’emergenza della pandemia, senza presìdi di protezione e sottorganico, in una prima fase sono stati esaltati con toni enfatici. Ora il clima si sta rovesciando contro di loro. L’ossessione per gli scacchi. Da Nabokov a Calvino, una rassegna letteraria delle battaglie su scacchiera. From www.iltascabile.com – Today, 20:25 È impossibile decifrare con postera certezza il punto storico e geografico in cui gli scacchi sono sbocciati nella forma completa del gioco che conosciamo oggi. NHS teams up with Amazon to bring Alexa to patients – NHS The Guardian From www.theguardian.com – Today, 21:23 Voice assistant enlisted to aid elderly and blind patients who cannot easily search for advice. The NHS has teamed up with Amazon to allow elderly people, blind people and other patients who cannot easily search for health advice on the internet to access the information through the AI-powered voice assistant Alexa. Is social media ready for a Covid-19 vaccine? From www.vox.com – Today, 21:16 On Monday, Pfizer and BioNTech announced in a press release that their vaccine candidate was more than 90 percent effective at preventing Covid-19 infection, based on initial results from their ongoing phase 3 clinical trial. The company expects to have applied for emergency use authorization with the Food and Drug Administration (FDA) by the end of November and could have as many as 50 million doses produced by the end of 2020. Crisi ambientale e COVID 19: occasione mancata o opportunità da cogliere? – Rete Italiana Ambiente e Salute From rias.epiprev.it – Today, 20:56 UK government messaging on Covid-19: Five principles and recommendations for a COVID communication reset From www.independentsage.org – Today, 20:47 The UK is currently experiencing a second wave of the SARS-CoV-2 pandemic and England began a second national lockdown on November 5th 2020. Independent SAGE’s “Emergency six-week plan for England in response to rising cases, hospitalisations and deaths” (October 16th), urged the UK government to reset its communication strategy in order to bring the clarity required for people to understand precisely what to do. San Francisco just banned gas in all new buildings. Could it ever happen in Australia? From www.abc.net.au – Today, 20:30 San Francisco has now joined other US cities in banning natural gas in new homes. It’s time for a serious rethink on the way many of us cook and heat our homes, writes Madeline Taylor and Susan M Park. Webinar su “Social media e promozione della salute” all’Azienda Ospedaliero Universitaria di Pisa From www.slideshare.net – Today, 21:37 Marketing sociale e promozione della salute Change2020 – Saving Our Planet and Making Change Happen From www.youtube.com – Today, 20:28 This Change 2020 event is focussed on how we can save our planet and make more change happen. Five jam-packed keynotes followed by a thought-provoking Q&A session. Happy watching. Billie Eilish – Therefore I Am From www.youtube.com – Today, 20:27 Listen to “Therefore I Am”, out now: https://smarturl.it/ThereforeIAm Directed by Billie EilishMusic video by Billie Eilish performing Therefore I Am. © 2020 Darkroom/Interscope Records La regina degli scacchi From www.netflix.com – Today, 20:22 Jeune, brillante et hantée, elle éblouit le monde des échecs. Mais chaque coup vers la gloire la rapproche du gouffre. Regarder les bandes-annonces et en savoir plus. Alexa, do I have COVID-19? – Nature 2020 From www.nature.com – Today, 21:20 Researchers are exploring ways to use people’s voices to diagnose coronavirus infections, dementia, depression and much more. Primary children learned ‘little or nothing’ at home during school lockdown closures From www.demographicscience.ox.ac.uk – Today, 21:11 Primary school children learned ‘little or nothing’ at home during lockdown school closures, according to new research from the Leverhulme Centre for Demographic Science at the University of Oxford. The study, published on pre-print server SocArXiv, and which has been submitted for peer-review, found that, even in a co Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (English Edition) eBook: Hay, Rachel, Eagle, Lynne, Bhati, Abhishek From www.amazon.it – Today, 20:52 This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. Amazon entra nelle vendite on-line dei farmaci da prescrizione, già i primi effetti sui competitor From www.pharmastar.it – Today, 20:43 E’ una vera rivoluzione quella che Amazon ha iniziato estendendo anche ai farmaci da prescrizione la convenienza, comodità e possibilità di scelta che esiste per gli altri settori merceologici. Oggi l’azienda di Seattle ha annunciato il lancio di Amazon Pharmacy, permettendo ai clienti negli Stati Uniti di completare un’intera transazione di farmaci sul loro desktop o sul dispositivo mobile attraverso l’App Amazon. 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