New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region.
Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).
The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development and sales… The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which
TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 202…
Per la prima volta nel 2020 e a un anno dall’ultimo sciopero globale per il clima, oggi i ragazzi di Fridays For Future scendono in piazza per chiedere ai governi di agire urgentemente contro il cambiamento climatico.
How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater?
A cura di G. Fattori e F. Romizi con la collaborazione di: Sabina Cedri, Valeria Rappini, Anna Maria Murante, Nicola Pinelli, Gea Ducci, Sandro Spinsanti, Alessandra Fabri, Alberto Mantovani, Stefania Bazzo, Paola Cavazzuti
Reflecting on Social Marketing and Health Education and their differences and interconnections becomes essential to promote a free and sustainable future.
This is how the Italian city of Bologna is getting people to leave their cars behind.
Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in the world.
Nell’attuale periodo critico si può, e forse si deve, trovare la forza e il coraggio per recuperare il meglio del vero marketing ovvero un “Marketing buono” e farne strumento per sviluppare produttività e, quindi, competitività.
The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).
23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.
Online Information of Vaccines: Information Quality, Not Only Privacy, Is an Ethical Responsibility of Search Engines.
Our study suggests that designing a search engine that is privacy
savvy and avoids issues with filter bubbles that can result from user-tracking is necessary but insufficient
