New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region.
Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).
The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development and sales… The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which
Per la prima volta nel 2020 e a un anno dall’ultimo sciopero globale per il clima, oggi i ragazzi di Fridays For Future scendono in piazza per chiedere ai governi di agire urgentemente contro il cambiamento climatico.
A cura di G. Fattori e F. Romizi con la collaborazione di: Sabina Cedri, Valeria Rappini, Anna Maria Murante, Nicola Pinelli, Gea Ducci, Sandro Spinsanti, Alessandra Fabri, Alberto Mantovani, Stefania Bazzo, Paola Cavazzuti
Nell’attuale periodo critico si può, e forse si deve, trovare la forza e il coraggio per recuperare il meglio del vero marketing ovvero un “Marketing buono” e farne strumento per sviluppare produttività e, quindi, competitività.
The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).
23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.
Online Information of Vaccines: Information Quality, Not Only Privacy, Is an Ethical Responsibility of Search Engines.
Our study suggests that designing a search engine that is privacy
savvy and avoids issues with filter bubbles that can result from user-tracking is necessary but insufficient