New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region.
Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).
The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as branding, product development and sales… The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which
Per la prima volta nel 2020 e a un anno dall’ultimo sciopero globale per il clima, oggi i ragazzi di Fridays For Future scendono in piazza per chiedere ai governi di agire urgentemente contro il cambiamento climatico.
A cura di G. Fattori e F. Romizi con la collaborazione di: Sabina Cedri, Valeria Rappini, Anna Maria Murante, Nicola Pinelli, Gea Ducci, Sandro Spinsanti, Alessandra Fabri, Alberto Mantovani, Stefania Bazzo, Paola Cavazzuti
Nell’attuale periodo critico si può, e forse si deve, trovare la forza e il coraggio per recuperare il meglio del vero marketing ovvero un “Marketing buono” e farne strumento per sviluppare produttività e, quindi, competitività.
The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).
23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.
Online Information of Vaccines: Information Quality, Not Only Privacy, Is an Ethical Responsibility of Search Engines.
Our study suggests that designing a search engine that is privacy
savvy and avoids issues with filter bubbles that can result from user-tracking is necessary but insufficient
L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli influencer per promuovere le sigarette elettroniche su Instagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.
Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health.Vaccine hesitancy may be fueled by health information obtained from a social media platforms.
The international conference intends to address the perspectives of public communication in different European countries, stimulating comparison between academics and taking into consideration the professional associations operating in France, Italy, Spain and Belgium.
Health is a priority for all countries. Policies structure and guide action in various sectors of society. They are a key element in improving the health and well-being of populations and in reducing health inequalities. The development and adoption of policies that promote health and well-being for all and reduce inequalities have been central to health promotion strategies.
The Global Tobacco Industry Interference Index 2021 shows how well governments are protecting public health policies from the tobacco industry’s meddling. The industry works relentlessly to delay and defeat tobacco control efforts around the world so that it can protect its profits. This annual report finds the industry is trying to block life saving policies even during a global pandemic when health should be a number one priority.
Volume 8 Edition 2 – December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.
This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for addressing these challenges.
Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d’une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.
This infamous quote is attributed to both Peter Drucker and Mark Fields (Ford) and is a warning to all message creators everywhere: culture is the key to navigating the perilous change agenda required for tomorrow. It is the lens through which we interpret and understand the world. It creates the world we occupy.
Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).
Intelligenza di straordinaria duttilità, fecondo interprete degli immaginari novecenteschi, sottile indagatore del desiderio dei corpi e del piacere dei testi: Roland Barthes è presente in tutta la sua brillantezza e leggiadra profondità in questa ricca messe di scritti finora mai pubblicati in Italia che raccoglie saggi sulla letteratura francese (Proust, Gide, Camus), cronache di vita intima e quotidiana, studi sulle arti figurative e inclassificabili pezzi d’occasione.
TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 2021.
We argue that public health is served by paying urgent attention to the potential health-related implications of TikTok and suggest research agenda to inform decision-makers, health providers, researchers and the public.
Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. …Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Hosted by Dr Christine Domegan, NUI Galway
“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”
The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global…
Captation de la table ronde restitutive du symposium Le Marketing Social Appliqué à la Santé. Table ronde modérée par Véronique Regnier Denois (Institut PRESAGE) avec les interventions du Pr. Laure Ambroise (Coactis), Dr. Pierre Arwidson (SpF), Boris Chapoton (Chaire Hygée), Pr. Marie-Laure Gavard-Perret (CERAG), Pr. Karine Gallopel Morvan (EHESP), Luc Goethals (Chaire Santé des Aînés), Pr. Isabelle Prim-Allaz (Coactis), Stéphanie Verfay (Coactis), Marie-Claire Wilhelm (CERAG).
La investigación de mercados ha cambiado radicalmente en los últimos tiempos. Se incorporan tecnologías como el neuromarketing y la minería de datos, aplicadas en inmensas bases de datos como las redes sociales.
Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing.
Behaviour Change for Conservation • Change | Social and Behavioral Change Communication or SBCC is a planned theory based and evidence based process to facilitate social as well as behavior change. It uses Socio-Ecological model to analyze the problem from multiple levels (personal, interpersonal, community and other enabling environment) in order to identify the root causes, influences and intervention points for changing knowledge, attitude, behavior and social norm.
Evidence has shown that nations will not achieve their targets because efforts to control greenhouse gas emissions (GHGs) have been inadequate. Technology can play an important part in
the fight to lower global temperatures, but at what cost?
“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.
Stiglitz, Fitoussi e Martine Durand propongono una nuova agenda «oltre il Pil». Il volume propone un nuovo armamentario di metriche per stabilire la salute di una società, incluse misure sulla diseguaglianza e la vulnerabilità economica, sulla sostenibilità ambientale e su come le persone percepiscono la propria vita.
– Comment être plus efficace pour changer les comportements
pour le bien de tous ?
– Prévention santé et des risques, engagements pour l’environnement, lutte contre les discriminations, … comment changer d’échelle et influer sur les pratiques et les représentations?
The fashion industry is facing increasing global scrutiny of its environmentally polluting supply chain operations…
These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain.
By the end of the course the student will have acquired conceptual, methodological and applicative skills of social marketing applied to issues of public utility, with particular reference to the Sustainable Development and Health Promotion.
Spanish giant Inditex, owner of the fashion brand Zara, pumped 120,992 tons of CO2 equivalent into the atmosphere in 2020 — a year marked by lockdowns linked to the COVID pandemic — and 350,101 tons in 2019. The H&M Group emitted 72,580 tons of CO2 equivalent in 2020 — 18 percent more than in 2019.
These courses have been created by seasoned social marketing thinkers, practitioners, and researchers in partnership with the International Social Marketing Association (iSMA) and European Social Marketing Association (ESMA) and aim to provide a truly engaging and insightful learning opportunities to those who enrol.
In an effort to assist local and national governments, businesses and key stakeholders to develop effective COVID-19 communication strategies focused on promoting protective behavior and maximum uptake of the new COVID-19 vaccines that are now coming on stream, UNITAR is pleased to present a series of training toolkits.
There are growing initiatives and calls to focus greater attention to the social determinants of health (SDOH) and their impact on population health (Heiman and Artiga, 2015). Several emerging strategies are being used to begin to address social determinants, such as the use of health impact assessments and applying health in all policies (HiAP). .. Through exploration of the current state of SDOH in the healthcare industry, an analysis of blockchain technology will render the acceleration and adoption of SDOH to effectively provide improved health outcomes.
Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimedto compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube.
Voice controlled virtual assistants, delivered via consumer devices such as smart speakers and tablets, are being trialled by local authorities across England as a convenient and low-cost supplement or potential alternative to “traditional” telecare
In collaborazione con Medici per l’Ambiente (ISDE) e con Marketing Sociale e Comunicazione per la Salute APS.
Gli esperti coinvolti: Eloise Longo (ISS), Giovanni Mori (Fridays for Future), Eduardo Missoni (docente di Politiche globali per la salute), Sandro Spinsanti (cultore di Medical Humanities), Roberto La Pira (ilfattoalimentare.it), Alessandra Fabri (ISS), Laura Gennaro (CREA), Agostino Di Ciaula (Medici per l’ambiente), Aberto Mantovani (ISS), Giuseppe Costa (docente di Sanità pubblica). Prossimamente il link per la diretta.
Negli ultimi anni si è progressivamente affermata una maggiore consapevolezza della necessità di un approccio olistico per far fronte ai rischi per la salute in termini globali. Con la definizione “One Health” si riconosce che la salute degli esseri umani è legata alla salute degli animali e dell’ambiente.
Al di là delle più evidenti e ahimè gravi conseguenze del #COVID, in molti tra gli studiosi dei fenomeni socioeconomici ricorderanno questa pandemia come la #pandemia degli #influencer. Se i virologi sono stati i veri protagonisti di questa pandemia, gli l’influencer intesi come categoria sono da annoverarsi tra i migliori interpreti del momento.
I creator di contenuti su TikTok o Twitch si occupano di Salute Mentale. È un bene o un male? Twitch è una video piattaforma conosciuta soprattutto per gli streaming di videogiochi. TikTok è un social network basato sull’utilizzo di video
Come attrarre i Millennials, la Gen X e i Boomer. Suggerimenti per comunicare al meglio con ogni generazione. Utilizza la segmentazione generazionale nella comunicazione di marketing per avere un approccio personalizzato a seconda del target di riferimento.