Tutti gli articoli di Giuseppe Fattori

Italian Social Marketing Association Newsletter 186


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Professor Piero Formica, founder of the International Entrepreneurship Academy (www.intentac.org), is a Senior Research Fellow at the International Value Institute (www.ivi.ie) at the National University of Ireland (Maynooth, Dublin) and directs an experiment laboratory on innovative startups at the centre of entrepreneurship (EDEN www.eden.nuim.ie) at the same university. In this talk he discusses how ignorance can lead to creativity.

Italian Social Marketing Association Newsletter 185


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Italian Social Marketing Association Newsletter 184


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Italian Social Marketing Association Newsletter 183


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Listen to “Therefore I Am”, out now: https://smarturl.it/ThereforeIAm Directed by Billie EilishMusic video by Billie Eilish performing Therefore I Am. © 2020 Darkroom/Interscope Records

Italian Social Marketing Association Newsletter 182

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Italian Social Marketing Network Newsletter 181

 


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Italian Social Marketing Network Newsletter 180

 


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Italian Social Marketing Network Newsletter 179

 


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Italian Social Marketing Network Newsletter 178

 


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Italian Social Marketing Network Newsletter 177

 


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Background Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media–enabled intervention for skin cancer prevention. Conclusions Social media–disseminated public health messages reached more than 23% of the Northern Ireland population. A Web-based survey suggested that the campaign might have contributed to improved knowledge and attitudes toward skin cancer among the target population. ….. Social media is an inexpensive, effective method for delivering public health messages. However, existing and traditional process evaluation methods may not be suitable for social media.