HOW TO PARTICIPATE

Social marketing for One Health. Poster contest 2022

The poster will deal with the themes of One health in a Perspective of Social Marketing focused on one of the tracks below:

How to participate in three steps:

  1. Describe the contents of the Poster respecting the guidelines (Word File);
  2. Prepare the poster in high resolution, A0 aspect ratio, save it in PDF;
  3. Send Word and PDF files by December 15, 2022 to concorso@marketingsociale.net
    1. In the email indicate name, email, phone number for any communications;
    2. Each Author can send a maximum of 2 posters;
    3. You will receive confirmation of receipt a few days after receiving your email (please check your spam mailbox in case you don’t receive it);
    4. Disclaimer: the material sent may be used for non-profit training and health promotion initiatives.

For any  queries you may have, please write to:

concorso@marketingsociale.net

A*- Guidelines for Word text (used by the jury to evaluate the poster)

Your text should include:
Poster titlePlease provide a title that helps us understand the focus of the work described.
AuthorsWith affiliation
 Poster Reference  TrackPlease indicate which of the 14 tracks the poster fits best.
Aims and objectivesDefine the aims and objectives of the programme or research.
Target group / focusIndicate the group or groups of people who are at the center of the work.
Focus  on the project  / ResearchIndicate the problem under investigation and /or the focus of the intervention.
Method / approachPlease indicate briefly the methods used.
Relevant data and graphsA graph/image to illustrate the work and results
Results / evaluationSummary of the main results
Conclusions and recommendationsSummary of the main conclusions
Link for more informationInclude links to information about the program.







B*- Poster tracks

Choose the theme closest to your work in a social marketing perspective  :

ThemeDescription
1. Promote global and local health and reduce the impact of diseases through influence on behaviors.Research, implementation and  evaluation of non-communicable  and communicable diseases.   Action at policy, strategy and implementation level of the operational programme in both developed and developing contexts.
2. Addressing and combating disinformation and misinformationInterventions, research and strategies to address growing misinformation. Computer literacy, media regulation and online safeguarding.
3.Use of citizen-centred design, participatory design, actor involvement and co-creation.Insight and involvement of citizens in the implementation and evaluation of social marketing interventions. The use of design thinking, co-creation and prototyping in social marketing. Intercultural issues. Individual, group,  community and/or organizational well-being. Non-mainstream communities and underdeveloped, developing and non-first-world societies intervention and research programs.
4.COVID-19, lessons learned and future challengesPresentations focused on sharing learning from the experience of the  pandemic, new approaches, new theories and evaluation  studies  .
5.Mental health and well-beingResearch and interventions aimed at  promoting positive mental health, addressing mental illness, stigmatization, promoting community well-being, developing social capital, resilience and tolerance in the community.
6.Reducing crime, tackling domestic violence, trafficking in human beings, promoting security and social cohesionAction on understanding and combating crime and other forms of antisocial behaviour. Promotion of safety and accident prevention, safer  communities  and social cohesion.   National security, the fight against radicalisation, human trafficking, migration and deportation of refugees.
7.Promoting equality and reducing inequalitiesIncluding gender, race, disability, equity of sexual orientation. Poverty reduction, action to promote community empowerment and rural development.
8.Global climate change, environmental protection, overconsumption and sustainabilityPrevention and problem solving, research and implementation of programs, sustainable consumption,  agriculture and fisheries.  Environmental protection, species protection and ecological campaigns. Links between environment, consumption, consumer behaviour and health.
9.Digital and technological impact on social behaviour.  New platforms and techniquesImpact of new technologies  on  human behavior.   The use of technology, social media and other forms of digital/online community Technology applied to  problem solving and collective action to address social issues.



10. Reduce the impact of addiction, including substances, alcohol abuse, tobacco and gamblingPrevention, treatment detection and harm reduction programs. Research and evaluations between sectors, regions,  cultures and level of economic development.
11 . Interdisciplinary and cross-sectoral action to influence behaviours for social goodInterdisciplinary, cross-sectoral partnerships and coalitions.  Strategies to reduce social problems and promote sustainable intervention programs. Partnership management, stakeholder involvement and evaluation. Integration of skills.
12. Advanced theory, research in social marketing and behavioral influenceInnovation, new methods of theoretical thinking/research methods and approaches in social marketing theory. Looking at why social marketing sometimes fails. Learn from other industries and disciplines.
13. Use systemic thinking to solve complex social problems and influence social policySystemic approaches to theory and research focused on systems analysis and the development of  a systemic critical response to complex societal challenges . Policy integration and upstream social marketing. Transformative service delivery, midstream social marketing.
14.  Critical social marketing
Critical social marketing examines the impact of commercial and business marketing on society and/or critically analyzes the theories, concepts, discourses, and practices of social marketing, to generate criticism, conflict, and change that facilitates social good.  This track encourages proposals that engage with critical theory and critical approaches to examine the impact of commercial marketing and institutions on society (e.g., alcohol/tobacco/food/neoliberalism); and encourages work that promotes critical debate and reflexivity in social marketing such as critiques of current social marketing principles and practices.

*Freely adapted from “World Social Marketing Conference – Brighton 2022

Back to contest

Italian Social Marketing Association

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