Italian Social Marketing Network – Newsletter 153

 
Social Marketing – Newsletter 153
by Giuseppe Fattori
Powered by

Global consensus on Social Marketing principles, concepts and techniques.
From
www.scoop.it
– Today, 8:50 PM
Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing – Keim-Malpass – 2017 – Public Health Nursing – Wiley…
From
onlinelibrary.wiley.com
– Today, 9:53 PM
ObjectivesGiven the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.Design and SampleThis study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms “#HPV and #Gardasil,” which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis.ResultsThe majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint.ConclusionsUsing Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues.
What is Public Health??
From
www.youtube.com
– Today, 9:49 PM
These videos are provided for educational purposes only. Users should not rely solely on the information contained within these videos and is not intended to be a substitute for advice from other relevant sources. The author/s do not warrant or represent that the information contained in the videos are accurate, current or complete and do not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred by the use of, or reliance on, or interpretation of, the information contained in the videos.
Facebook and Twitter join US effort to attract a million new organ donor registrations
From
www.bmj.com
– Today, 9:54 PM
The White House has launched a series of public-private initiatives to help increase organ donation and fund research into transplantation.
The initiatives aim to boost the number of people who register to become organ donors, increase the number of transplants and improve their outcomes, and fund research into new technology, including biofabrication techniques that may one day make it possible to manufacture replacement tissues and organs. The effort was announced at a White House organ summit held on …
The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks
From
www.healthline.com
– Today, 9:50 PM
There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care.
In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways.
Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it.
The Digital Health Manifesto
From
medicalfuturist.com
– Today, 9:48 PM
Digital Health is a cultural transformation, not just a set of new technologies. Written by e-Patient Dave deBronkart and Dr. Bertalan Meskó. ………………………………………………………………..
……………………………………
The root problem is that many digital health writers know plenty about apps but nothing about medicine. A secondary problem is a resulting sense that digital health is for idiots: imagine a trusting reader (you?) who goes to a doctor and mentions the article. The doctor concludes that e-health is stupid and the patient is naive….
……………………………………………………………………..
It is essential that health and care achieve their potential, which cannot be done based on false understandings. This is why I asked Dave to contribute with his revolutionary ideas and vision. Whenever I saw him speak, there was a standing ovation. If this article helps you see what Dave and I independently observed in our travels despite our completely different backgrounds, we will be grateful.
Patient–Physician Interaction on Social Media: The Physician’s Point of View
From
emjreviews.com
– Today, 9:46 PM
The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article.
Social Media Intervention Improves Vaccine Acceptance – Pediatrics – JAMA
From
jamanetwork.com
– Today, 9:40 PM
Ethnography: challenges and opportunities.  Janice Jones, Joanna Smith
From
ebn.bmj.com
– Today, 8:55 PM
Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. We will use an exemplar based on a study that used participant-as-observer observation and follow-up interviews to explore how occupational therapists embed spirituality into everyday practice, and offer insights into the future directions of ethnography in response to increased globalisation and technological advances.
 Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale – DORS
From
www.dors.it
– Today, 9:06 PM
Sono disponibili la prefazione integrale e il capitolo sullo sguardo ai contenuti del libro di Glenn Laverack su Salute Pubblica: potere, empowerment e pratica professionale. Il testo offre un metodo, strumenti e casi sui temi della partecipazione, dell’empowerment e dell’equità, quali valori, temi e strategie centrali e prioritarie nel Piano Nazionale della Prevenzione e nella policy europea Salute 2020.
I nativi digitali non esistono – Luca Conti
From
www.pandemia.info
– Today, 9:27 PM
Cosa significa l’espressione nativi digitali? Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così.
La comunicazione fra PA e cittadini nella società connessa. Riflessioni sulla Comunicazione Pubblica oggi a partire dal volume di Gea Ducci.
From
www.scoop.it
– Today, 8:09 PM
Sistema Salute – Promoting equity in health and elites social irresponsibility.  Carlo Romagnoli
From
www.scoop.it
– Today, 8:41 PM
Sistema Salute: La Rivista Italiana di Educazione Sanitaria e Promozione della Salute.
Organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia.
SALT AWARENESS WEEK 2018 – Settimana Mondiale 2018 per la riduzione del consumo di sale Meno sale più salute – 5 vie per 5 grammi
From
www.sinu.it
– Today, 8:21 PM
La Società Italiana di Nutrizione Umana –SINU, in collaborazione con il Gruppo Intersocietario per la Riduzione del Consumo di Sodio in Italia –GIRCSI – Meno sale più salute, aderisce e sostiene anche quest’anno la Settimana Mondiale per la Riduzione del Consumo di Sale (12-18 marzo 2018) proposta dalla World Action on Salt and Health – WASH.
La mappa dei social network nel mondo – Vincos 2018
From
vincos.it
– Today, 9:20 PM
La nuova mappa dei social network più popolari per nazione presenta parecchie novità rispetto a dodici mesi fa. Grazie ai nuovi dati di traffico web di Alexa (Amazon), ho incluso ulteriori 15 stati nella mia analisi, arrivando ad avere un quadro più ampio della situazione mondiale, soprattutto quella africana.
3 Keys to Drive Adoption of Artificial Intelligence in Healthcare
From
healthitanalytics.com
– Today, 9:44 PM
Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report.
The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership.
Target, delete, repair.  CRISPR is a gene-editing tool that’s revolutionary, though not without risk – Mark Shwartz
From
stanmed.stanford.edu
– Today, 10:16 PM
Once a month, David Sanchez, 15, comes to Lucile Packard Children’s Hospital Stanford for an infusion of donor red blood cells. David was born with sickle-cell disease, an inherited disorder caused by a mutation in one gene among the roughly 20,000 in our DNA.
 

 

 

Social Marketing Newsletter 152

 
Social Marketing – Newsletter 152
by Giuseppe Fattori
Powered by

 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth – Health Education Research 2018
From
academic.oup.com
– January 25, 11:01 PM
Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ……
We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.
ESMC 2018 Warm-up: The Power of Behaviour Change Marketing
From
www.eventbrite.co.uk
– January 25, 9:51 PM
Eventbrite – European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing – Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
Policymaking for Citizen Behavior Change: A Social Marketing Approach –  Nancy R. Lee 2018
From
www.amazon.it
– January 25, 10:19 PM
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
Game-Based Intervention to Increase Physical Activity Among Families
From
jamanetwork.com
– January 25, 10:08 PM
Key PointsQuestion Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?
Findings In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.
Meaning Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.
Digital Marketing in Pharma Industry: A Complete Guide
From
www.digitalvidya.com
– January 25, 10:30 PM
Prior to booking an appointment:
77% of patients used search83% used hospital websites54% used health insurance company sites50% used health information sites26% used consumer-generated reviews( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection )
 Social media for doctors: keeping it professional
From
www.avant.org.au
– January 25, 10:11 PM
Social media platforms can be a fantastic mechanism to develop your professional presence, share information and network with your colleagues. Bearing in mind some important considerations will ensure you can make the most of social media and also comply with your legal and professional obligations.
Humanising medicine through social media: Practical guidance for using social media in the Oncology practice  #hcsmeufr #esante #digitalhealth
From
www.slideshare.net
– January 25, 10:31 PM
Humanising medicine through social media: Practical guidance for using social media in the Oncology practice
MHealth in Clinical Trials Report: Just 37% of companies utilize technologies
From
knect365.com
– January 25, 10:26 PM
Just 37% of companies involved in clinical trials are currently utilizing mHealth technologies, a recent KNect365 survey has revealed.Based on 261 responses representing pharma, CROs and service providers split across North America, Europe and Asia, the survey results offer an insight into perceptions and implementation of technological innovations in clinical trials today. The results reveal mHealth to be one of the brightest hopes within clinical trials, but also that a number of challenges first need to be overcome before full implementation.
How Social Media Can Improve Public Health, Patient Education
From
patientengagementhit.com
– January 25, 10:04 PM
Research suggests Twitter may be effective in patient education and issuing public health messages as long as it is used during peak conversation times.Understanding online discussion trends may be helpful in disseminating patient education and public health messages about mental and behavioral health via Twitter, found a study published in the Journal of the American Medical Informatics Association.
An evidence-based framework on community-centred approaches for health: England, UK
From
academic.oup.com
– January 25, 10:01 PM
AbstractCommunity participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice.
Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)
From
www.scienzepolitiche.unibo.it
– January 25, 10:49 PM
Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche). Presentati 9 progetti di buon livello, 3 particolarmente innovativi saranno portati avanti dalle Associazioni di volontariato.
Salus Festival ad Agrigento e Sciacca: la salute diffusa
From
marketingsociale.net
– January 25, 9:15 PM
Il SALUS FESTIVAL, manifestazione di rilievo nazionale dedicata alla promozione del Benessere, della Cultura della Salute e dei corretti stili di vita, giunge alla sua terza edizione. Ricchissimo il programma delle dodici giornate di convegni, seminari, laboratori e attività di carattere scientifico, artistico e divulgativo sui temi della prevenzione e della promozione della Salute dell’individuo…
Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion – CHP” a.a. 2017/2018.
From
www.unipg.it
– January 25, 12:23 PM
Il “Marketing sociale” al Master di Perugia.
Termine presentazione delle domande: 16 febbraio.
Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l’unico corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE).
Morire in braccio alle Grazie. La cura giusta nell’ultimo tratto di strada – Sandro Spinsanti 
From
www.amazon.it
– January 25, 11:54 AM
Sandro Spinsanti ci invita a lasciarci guidare dai nomi delle tre Grazie e dai loro significati, Eufrosine/saggezza, Aglaia/serenità, Talia/pienezza, per portarci a riflettere sulle scelte relative alla morte e per riappropriarsene, rinunciando alle deleghe e alle complicità con chi si candida a decidere per noi. Una morte “graziosa”, in braccio alle Grazie, è possibile ed è il supremo dono che la vita ci può offrire. Ma anche un compito spirituale e un impegno etico, se vogliamo promuovere una moderna cultura del vivere e del morire.
Una riforma strutturale per la Sanità: pagare la salute, non la malattia. Allineare le convenienze dei diversi attori all’etica e alla salute della comunità dei cittadini.  a cura di Alberto Donzelli
From
www.scoop.it
– January 25, 4:17 PM
Allineare Sanità & Salute
Nudges for Health Policy: Effectiveness and Limitations – Victoria A. Shaffer
From
www.scoop.it
– January 25, 10:34 PM
Patient-centricity in Clinical Trials Report – INDUSTRY VOICES
From
knect365.com
– January 25, 10:29 PM
The survey illustrates what many of us are thinking: yes, the industry says that patient-centricity in clinical trials is important, but that most are not actively implementing this. Part of the reason is the definition and scope of what is patient-centricity
Patient Engagement Survey: Social Networks to Improve Patient Health
From
catalyst.nejm.org
– January 25, 10:11 PM
Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%).
Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 – WHO
From
www.euro.who.int
– January 25, 10:01 PM
Abstract
Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content
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Social Marketing – Newsletter 151

 
Social Marketing – Newsletter 151
by Giuseppe Fattori
Powered by

Ci manchi
From
marketingsociale.net
– Today, 9:19 PM
Gianfranco Domenighetti, Docente di Comunicazione e Economia Sanitaria, Università della Svizzera Italiana.
The 4th European Social Marketing Conference – European Social Marketing Association
From
www.europeansocialmarketing.org
– Today, 9:08 PM
Call for Papers
The call for submissions for the 4th European Social Marketing Conference (ESMC): “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and well-being is now live.
Progetto in collaborazione con Last Minute Market che si occupa dell’iniziativa Farmaco Amico. (Marketing Sociale – UNIBO)
From
m.facebook.com
– Today, 9:27 PM
Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell’iniziativa Farmaco Amico.
Siamo un gruppo di studenti dell’Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.
Beyond KOL Marketing: Tapping Digital Opinion Influencers
From
www.pharmexec.com
– Today, 9:13 PM
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for “digital opinion influencers”.
Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.
Salute Pubblica: potere, empowerment e pratica professionale – Glenn Laverack
From
www.dors.it
– Today, 9:30 PM
Ritorna a Torino Glenn Laverack! Dopo l’incontro del dicembre 2016, sarà con noi per la presentazione della traduzione italiana del suo libro – Salute Pubblica: potere, empowerment e pratica professionale – edito da Il Pensiero Scientifico Editore. Appuntamento a lunedì 27 novembre 2017 presso l’Università di Torino.
Social Report – Oncoematologia.  blogmeter
From
www.scoop.it
– Today, 9:43 PM
Big Pharma Can’t Figure Out Social Media, and the FDA Isn’t Helping
From
motherboard.vice.com
– Today, 9:09 PM
Instead, drug companies are just ignoring potentially vital adverse event reports.Pharmaceutical companies are finding that the best—or at least safest—route to take with social media is to just ignore it. Given the a so-far unadapted FDA regulatory scheme for communication via things like Twitter and YouTube comments, rules for how drug companies can and can’t interact with consumers online have remained prohibitively vague.
Prof Gerard Hastings – The Tobacco Industry is Morally Reprehensible
From
www.youtube.com
– Today, 8:52 PM
OXFORD UNION SOCIETY: The Union is the world’s most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
 Zygmunt Bauman Competere – video lezioni magistrali Festivalfilosofia
From
www.festivalfilosofia.it
– Today, 8:57 PM
Zygmunt Bauman professore emerito di Sociologia nelle Università di Leeds e Varsavia. Nei suoi numerosi libri ha delineato gli aspetti salienti della società globalizzata, sottolineando in particolare i processi di individualizzazione, i mutamenti nella definizione del pubblico e del privato e le conseguenze filosofiche e morali del nuovo capitalismo, fino a formulare un’antropologia filosofica imperniata sull’esperienza dell’incertezza.
HIV – 1°dicembre 2017 – #DattiUnaControllata –   (Marketing Sociale-UNIBO)
From
web2salute.com
– Today, 9:25 PM
Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?
Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.
Giovanna : “chaque malade que j’ai rencontré a été particulièrement touchant” – We Are Patients | Histoires de patients et malades
From
wearepatients.com
– Today, 9:46 PM
Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.
Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.
The Big Debate: What is Creativity? – Culture, Health and Wellbeing International Conference 2017.
From
www.youtube.com
– Today, 9:37 PM
Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
How to write easy-to-read patient support materials
From
www.wearecouch.com
– Today, 9:01 PM
Low health literacy is a massive problem in the UK, Europe and United States. The medical community in general has an ongoing problem with low patient adherence to treatments, and this is one problem that could be effectively tackled with better patient support materials. ‘Better’ in this case means support materials that patients with lower health literacy can understand more readily.
Creating support materials that give plenty of information as well as comprehensive instructions or advice on living with a condition can be a difficult undertaking. Medical writers’ natural language will include terms outside general education levels, and a fine line exists between simplification and dumbing down.
da P. P. Pasolini sul consumismo e la mutazione antropologica
From
www.youtube.com
– Today, 9:50 PM
testi tratti dagli scritti di Pasolini lettura valter zanardi
What do empowered and engaged really mean?  e-Patient Dave deBronkart
From
www.youtube.com
– Today, 9:51 PM
In participatory medicine we say that e-patients are “empowered and engaged.” But what does that really mean, in practice? This 9 minute presentation offer
How Doctors View and Use Social Media: A National Survey
From
www.ncbi.nlm.nih.gov
– Today, 9:42 PM
BackgroundDoctors are uncertain of their ethical and legal obligations when communicating with patients online. Professional guidelines for patient-doctor interaction online have been written with limited quantitative data about doctors’ current usage and attitudes toward the medium. Further research into these trends will help to inform more focused policy and guidelines for doctors communicating with patients online.ObjectiveThe intent of the study was to provide the first national profile of Australian doctors’ attitudes toward and use of online social media.
Maternal, infant and young child nutrition.  Guidance on ending the inappropriate promotion of foods for infants and young children
Stefano Zamagni: “Impatto sociale dell’attività dei CSV. Inquadramento teorico”
From
www.youtube.com
– Today, 8:50 PM
Registrazione video della lezione che il Prof. Stefano Zamagni ha tenuto per i CSV, con una conferenza live streaming, nell’ambito del laboratorio dedicato all’impatto sociale. Il laboratorio è realizzato in collaborazione con Aiccon.

Social Marketing – Newsletter 150

 
Social Marketing – Newsletter 150
by Giuseppe Fattori
Powered by

Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato)
From
www.amazon.co.uk
– September 5, 10:59 PM
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book’s focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In
addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.
Antropologia medica. Tullio Seppilli (1929-2017): Antropologia e Etnopsichiatria 
From
www.youtube.com
– September 5, 10:41 PM
dialogo con Tullio Seppilli
FASD DAY IS COMING! Too Young To Drink
From
comingsoon.tooyoungtodrink.org
– September 5, 11:35 PM
The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.
Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.
Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD!
Dors – “E’ la medicina, bellezza!”. Comunicare la salute nell’era di internet e delle bufale
From
www.dors.it
– September 5, 11:17 PM
Comunicare la salute oggi, così come sostengono le autrici del libro, significa maneggiare la complessità.
Dall’aids, alle questioni ambientali; dalla sicurezza e efficacia dei farmaci all’alimentazione, il testo affronta il tema della comunicazione di diversi temi legati alla salute e di come il ruolo del giornalista scientifico sia costantemente minato da interessi politici, economici e dalle false credenze e convinzioni dei destinatari delle informazioni.
Robert Darnton: Digitalizzazione e democrazia – FestivalFilosofia Modena
From
www.philosophychannel.eu
– September 5, 10:41 PM
Robert Darnton è Carl H. Pforzheimer Professor di Storia presso l’Università di Harvard, dove è anche Direttore della Biblioteca universitaria. Specialista dell’illuminismo francese, è uno dei massimi studiosi della storia del libro come fondamentale fattore di mutamento culturale. Più di recente si è occupato del rapporto tra digitalizzazione, accesso al sapere e democrazia. Tra i suoi libri in italiano: Il Grande Affare dei Lumi. Storia editoriale dell’Encyclopédie (Milano 1979); L’intellettuale clandestino. Il mondo dei libri nella Francia dell’illuminismo (Milano 1982); Il bacio di Lamourette (Milano 1989); La dentiera di Washington. Considerazioni critiche a proposito di illuminismo e modernità (Roma 1997); L’età dell’informazione. Una guida non convenzionale al Settecento (Milano 2004); Il futuro del libro (Milano 2011); Il grande massacro dei gatti e altri episodi della storia culturale francese (Milano 2013).
5 health care organizations that make the most of social media
From
www.healthcarecommunication.com
– September 5, 10:42 PM
Health care marketers can’t afford to ignore social media.
With the right strategy, organizations can increase campaign awareness, gain community support, and garner insight from a like-minded community of professionals and individuals.
For health care organizations, social media marketing must revolve around the brand while still engaging audiences and holding their attention.
Skyword.com offered the following examples of five health care organizations that have developed and maintained compelling social media marketing strategies.
Health care and social media: educating the digital patient  
From
blog.f1000.com
– September 5, 10:56 PM
Social media has become prolific in everyday life and allows the instantaneous sharing of information, which can include health care information. The authors of a Research Note published on F1000Research suggests as medical vocabulary becomes more prevalent on social media that more comprehensible language should be used. In this guest blog, Farris Timimi, cardiologist, Medical Director of the Mayo Clinic Social Media Network and well-known health care Twitter user gives his view on this.Health care literacy continues to be a challenge. We all recognize the impact of literacy on quality outcomes, ranging from accessing health care, understanding the risk and benefits of tests and treatment to complying with medical advice. Health literacy can include a variety of things, including cultural, visual, computer and information comprehension; however, often not understanding the written information may be the most important and may have the greatest impact on health related outcomes.
Literacy and social media
The authors of this Research Note have demonstrated the potential application of social media, to serve as an aid to standard educational material.
“Dottor Google. Curarsi con il WEB?” – COMLAB 2017 – Vi aspettiamo a Saint-Vincent (Aosta) 22-23 Settembre.
From
www.scoop.it
– September 5, 11:51 PM
Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata.
From
web2salute.wordpress.com
– September 5, 9:11 PM
2017 Emerald Awards. Journal of Social Marketing. Outstanding Reviewers: Giuseppe Fattori, Hamilton Carvalho. A great award for “Italian Social Marketing Association”
From
www.scoop.it
– September 5, 10:32 PM
“Marketing sociale” al MIOS – Università di Urbino
From
mios.uniurb.it
– September 5, 9:27 PM
Il Master in “Management Innovativo delle Organizzazioni Sanitarie”, di durata annuale, ha lo scopo di creare competenze professionali teoriche e applicative di programmazione, organizzazione, coordinamento e management sociosanitario, per la gestione di strutture, servizi e in particolare per la gestione della comunicazione con particolare attenzione alle nuove tecnologie dell’informazione.
Comitato Scientifico:
(Direttore) Gea Ducci, Università di Urbino
Lella Mazzoli, Direttore IFG, Università di Urbino
Roberta Bartoletti, Università di Urbino
Giovanni Boccia Artieri, Università di Urbino ………………
Intelligence artificielle ou intelligence collective ? – Pierre Levy
From
www.lesechos.fr
– September 5, 11:13 PM
La controverse estivale entre Elon Musk, le flamboyant patron de Tesla et Space X, et Marc Zuckerberg, le fondateur et CEO de Facebook, au sujet des dangers et opportunités de l’intelligence artificielle (IA) a quelque chose de bienvenu. Elle signale que les géants de la nouvelle économie ne forment pas un bloc monolithique dont la seule préoccupation serait de faire naître au forceps une nouvelle société digitale, sans qu’on s’arrête un instant sur le sens de cette révolution en cours.
Elle pose au fond une question politique : comment réguler ce qu’on ne comprend pas ? Parle-t-on, comme le Big Data, d’un outil au service de la prise de décision – publique, privée, commerciale… ? Ou bien faut-il voir dans l’IA un nouvel acteur qui décidera en lieu et place d’untel, ce qui implique de réfléchir à sa gouvernance ? Ces questions sont majeures car elles concernent la capacité des citoyens consommateurs à évaluer l’action publique et à faire des choix avertis, ou encore notre capacité collective à réguler les effets de l’intelligence artificielle. Devrons-nous tous être experts en code ou en algorithmique pour être des citoyens éclairés ?
En savoir plus sur https://www.lesechos.fr/idees-debats/sciences-prospective/030518865674-intelligence-artificielle-ou-intelligence-collective-2111440.php#ZU1LmdZ5yAepwgBh.99
Why physicians should become active on social media
From
medicaleconomics.modernmedicine.com
– September 5, 10:43 PM
Understandably, some physicians are resistant to the idea of professionally embracing social media. I truly believe that everyone, can find a way to make these digital platforms work for them. With a unique voice, good content, patience and consistency, your practice’s social media accounts can become valuable assets. Here are a few ways it can pay off:
Build a Sense of Community
Interacting with patients to the degree we’d like and fostering great doctor-patient relationships that build loyalty simply isn’t possible all the time. A 2016 study that looked at doctors across 26 specialties found that patients spent an average of 13 to 16 minutes with their doctor, per visit. This is not a lot of time to address a patient’s immediate concerns, much less build a relationship. This is where social media comes in.
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