Italian Social Marketing Network – Newsletter 153 6 Marzo 2018 Giuseppe Fattori Social Marketing – Newsletter 153 by Giuseppe Fattori Powered by Global consensus on Social Marketing principles, concepts and techniques. From www.scoop.it – Today, 8:50 PM Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing – Keim-Malpass – 2017 – Public Health Nursing – Wiley… From onlinelibrary.wiley.com – Today, 9:53 PM ObjectivesGiven the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.Design and SampleThis study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms “#HPV and #Gardasil,” which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis.ResultsThe majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint.ConclusionsUsing Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues. What is Public Health?? From www.youtube.com – Today, 9:49 PM These videos are provided for educational purposes only. Users should not rely solely on the information contained within these videos and is not intended to be a substitute for advice from other relevant sources. The author/s do not warrant or represent that the information contained in the videos are accurate, current or complete and do not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred by the use of, or reliance on, or interpretation of, the information contained in the videos. Facebook and Twitter join US effort to attract a million new organ donor registrations From www.bmj.com – Today, 9:54 PM The White House has launched a series of public-private initiatives to help increase organ donation and fund research into transplantation. The initiatives aim to boost the number of people who register to become organ donors, increase the number of transplants and improve their outcomes, and fund research into new technology, including biofabrication techniques that may one day make it possible to manufacture replacement tissues and organs. The effort was announced at a White House organ summit held on … The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks From www.healthline.com – Today, 9:50 PM There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care. In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways. Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it. The Digital Health Manifesto From medicalfuturist.com – Today, 9:48 PM Digital Health is a cultural transformation, not just a set of new technologies. Written by e-Patient Dave deBronkart and Dr. Bertalan Meskó. ……………………………………………………………….. …………………………………… The root problem is that many digital health writers know plenty about apps but nothing about medicine. A secondary problem is a resulting sense that digital health is for idiots: imagine a trusting reader (you?) who goes to a doctor and mentions the article. The doctor concludes that e-health is stupid and the patient is naive…. …………………………………………………………………….. It is essential that health and care achieve their potential, which cannot be done based on false understandings. This is why I asked Dave to contribute with his revolutionary ideas and vision. Whenever I saw him speak, there was a standing ovation. If this article helps you see what Dave and I independently observed in our travels despite our completely different backgrounds, we will be grateful. Patient–Physician Interaction on Social Media: The Physician’s Point of View From emjreviews.com – Today, 9:46 PM The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article. Social Media Intervention Improves Vaccine Acceptance – Pediatrics – JAMA From jamanetwork.com – Today, 9:40 PM Ethnography: challenges and opportunities. Janice Jones, Joanna Smith From ebn.bmj.com – Today, 8:55 PM Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. We will use an exemplar based on a study that used participant-as-observer observation and follow-up interviews to explore how occupational therapists embed spirituality into everyday practice, and offer insights into the future directions of ethnography in response to increased globalisation and technological advances. Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale – DORS From www.dors.it – Today, 9:06 PM Sono disponibili la prefazione integrale e il capitolo sullo sguardo ai contenuti del libro di Glenn Laverack su Salute Pubblica: potere, empowerment e pratica professionale. Il testo offre un metodo, strumenti e casi sui temi della partecipazione, dell’empowerment e dell’equità, quali valori, temi e strategie centrali e prioritarie nel Piano Nazionale della Prevenzione e nella policy europea Salute 2020. I nativi digitali non esistono – Luca Conti From www.pandemia.info – Today, 9:27 PM Cosa significa l’espressione nativi digitali? Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così. La comunicazione fra PA e cittadini nella società connessa. Riflessioni sulla Comunicazione Pubblica oggi a partire dal volume di Gea Ducci. From www.scoop.it – Today, 8:09 PM Sistema Salute – Promoting equity in health and elites social irresponsibility. Carlo Romagnoli From www.scoop.it – Today, 8:41 PM Sistema Salute: La Rivista Italiana di Educazione Sanitaria e Promozione della Salute. Organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia. SALT AWARENESS WEEK 2018 – Settimana Mondiale 2018 per la riduzione del consumo di sale Meno sale più salute – 5 vie per 5 grammi From www.sinu.it – Today, 8:21 PM La Società Italiana di Nutrizione Umana –SINU, in collaborazione con il Gruppo Intersocietario per la Riduzione del Consumo di Sodio in Italia –GIRCSI – Meno sale più salute, aderisce e sostiene anche quest’anno la Settimana Mondiale per la Riduzione del Consumo di Sale (12-18 marzo 2018) proposta dalla World Action on Salt and Health – WASH. La mappa dei social network nel mondo – Vincos 2018 From vincos.it – Today, 9:20 PM La nuova mappa dei social network più popolari per nazione presenta parecchie novità rispetto a dodici mesi fa. Grazie ai nuovi dati di traffico web di Alexa (Amazon), ho incluso ulteriori 15 stati nella mia analisi, arrivando ad avere un quadro più ampio della situazione mondiale, soprattutto quella africana. 3 Keys to Drive Adoption of Artificial Intelligence in Healthcare From healthitanalytics.com – Today, 9:44 PM Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report. The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership. Target, delete, repair. CRISPR is a gene-editing tool that’s revolutionary, though not without risk – Mark Shwartz From stanmed.stanford.edu – Today, 10:16 PM Once a month, David Sanchez, 15, comes to Lucile Packard Children’s Hospital Stanford for an infusion of donor red blood cells. David was born with sickle-cell disease, an inherited disorder caused by a mutation in one gene among the roughly 20,000 in our DNA.