Social Marketing and Human/Environment Interaction

First announcement

Hybrid conference (in presence and online)

Human/environment interaction has always led to problems that negatively affect both the integrity of ecosystems and people’s health and quality of life. The effects of the various forms of anthropogenic pollution and the recent pandemic event caused by the SARS-CoV2 virus are proof of this. Although with very different ways and consequences, even the accidents that occur in different living environments are the result of the interaction between man and his environment. The United Nations 2030 Agenda, with its 17 Sustainable Development Goals, has therefore highlighted the need to adopt new intersectoral development models that integrate environmental, economic, health and social aspects. Furthermore, an approach to behavioral change is needed, which directs responsible parties to take responsible, sustainable and safe actions.

It has been known for some time that social marketing is one of the most effective tools to encourage the free and conscious choice of healthy behaviors. In fact, it aims to create an environment conducive to change and makes use of evaluation tools in order to eliminate those cognitive, environmental and socio-economic barriers that prevent the assumption of the proposed behaviors, rather than relying exclusively on communication or social advertising initiatives, addressed indifferently to everyone.

In Italy, both the National Prevention Plan and the Regional Prevention Plans 2020-2025 widely cite social marketing as functional to achieving their goals.

However, although the concept of social marketing is no longer unknown in the national health sector, it still lacks its full acceptance and application to prevention actions, as well as the need to spread a better knowledge of its fundamental theoretical and practical principles.

This conference therefore aims to spread a correct knowledge of social marketing at national level, and to propose its use for the prevention of problems relating to human/environment interaction.

The conference is  organized, for the first time in Italy, in collaboration with ESMA (European Social Marketing Association) and this will allow us to confront ourselves with international organizational experiences and approaches.

Work method Reports, discussion, remote intervention, poster session

Place Istituto Superiore di Sanità, Rome, Italy

Addressees of the event The conference is intended for the staff of health and research institutions involved in the organization of prevention projects on health, environment and safety, for professionals and actors of prevention, public and private.

Scientific leaders of the Congress 

Sabina Cedri 
 Istituto Superiore di Sanità, Environment and Health Department – Roma
Giuseppe Fattori
ESMA Board, Chair of  the Representatives and Volunteers Committee

Scheda informativa dell’Istituto Superiore di Sanità

Italian Social Marketing Association

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