Archivi tag: Giuseppe Fattori

Social Marketing – Newsletter 151

 
Social Marketing – Newsletter 151
by Giuseppe Fattori
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Ci manchi
From
marketingsociale.net
– Today, 9:19 PM
Gianfranco Domenighetti, Docente di Comunicazione e Economia Sanitaria, Università della Svizzera Italiana.
The 4th European Social Marketing Conference – European Social Marketing Association
From
www.europeansocialmarketing.org
– Today, 9:08 PM
Call for Papers
The call for submissions for the 4th European Social Marketing Conference (ESMC): “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and well-being is now live.
Progetto in collaborazione con Last Minute Market che si occupa dell’iniziativa Farmaco Amico. (Marketing Sociale – UNIBO)
From
m.facebook.com
– Today, 9:27 PM
Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell’iniziativa Farmaco Amico.
Siamo un gruppo di studenti dell’Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.
Beyond KOL Marketing: Tapping Digital Opinion Influencers
From
www.pharmexec.com
– Today, 9:13 PM
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for “digital opinion influencers”.
Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.
Salute Pubblica: potere, empowerment e pratica professionale – Glenn Laverack
From
www.dors.it
– Today, 9:30 PM
Ritorna a Torino Glenn Laverack! Dopo l’incontro del dicembre 2016, sarà con noi per la presentazione della traduzione italiana del suo libro – Salute Pubblica: potere, empowerment e pratica professionale – edito da Il Pensiero Scientifico Editore. Appuntamento a lunedì 27 novembre 2017 presso l’Università di Torino.
Social Report – Oncoematologia.  blogmeter
From
www.scoop.it
– Today, 9:43 PM
Big Pharma Can’t Figure Out Social Media, and the FDA Isn’t Helping
From
motherboard.vice.com
– Today, 9:09 PM
Instead, drug companies are just ignoring potentially vital adverse event reports.Pharmaceutical companies are finding that the best—or at least safest—route to take with social media is to just ignore it. Given the a so-far unadapted FDA regulatory scheme for communication via things like Twitter and YouTube comments, rules for how drug companies can and can’t interact with consumers online have remained prohibitively vague.
Prof Gerard Hastings – The Tobacco Industry is Morally Reprehensible
From
www.youtube.com
– Today, 8:52 PM
OXFORD UNION SOCIETY: The Union is the world’s most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
 Zygmunt Bauman Competere – video lezioni magistrali Festivalfilosofia
From
www.festivalfilosofia.it
– Today, 8:57 PM
Zygmunt Bauman professore emerito di Sociologia nelle Università di Leeds e Varsavia. Nei suoi numerosi libri ha delineato gli aspetti salienti della società globalizzata, sottolineando in particolare i processi di individualizzazione, i mutamenti nella definizione del pubblico e del privato e le conseguenze filosofiche e morali del nuovo capitalismo, fino a formulare un’antropologia filosofica imperniata sull’esperienza dell’incertezza.
HIV – 1°dicembre 2017 – #DattiUnaControllata –   (Marketing Sociale-UNIBO)
From
web2salute.com
– Today, 9:25 PM
Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?
Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.
Giovanna : “chaque malade que j’ai rencontré a été particulièrement touchant” – We Are Patients | Histoires de patients et malades
From
wearepatients.com
– Today, 9:46 PM
Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.
Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.
The Big Debate: What is Creativity? – Culture, Health and Wellbeing International Conference 2017.
From
www.youtube.com
– Today, 9:37 PM
Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
How to write easy-to-read patient support materials
From
www.wearecouch.com
– Today, 9:01 PM
Low health literacy is a massive problem in the UK, Europe and United States. The medical community in general has an ongoing problem with low patient adherence to treatments, and this is one problem that could be effectively tackled with better patient support materials. ‘Better’ in this case means support materials that patients with lower health literacy can understand more readily.
Creating support materials that give plenty of information as well as comprehensive instructions or advice on living with a condition can be a difficult undertaking. Medical writers’ natural language will include terms outside general education levels, and a fine line exists between simplification and dumbing down.
da P. P. Pasolini sul consumismo e la mutazione antropologica
From
www.youtube.com
– Today, 9:50 PM
testi tratti dagli scritti di Pasolini lettura valter zanardi
What do empowered and engaged really mean?  e-Patient Dave deBronkart
From
www.youtube.com
– Today, 9:51 PM
In participatory medicine we say that e-patients are “empowered and engaged.” But what does that really mean, in practice? This 9 minute presentation offer
How Doctors View and Use Social Media: A National Survey
From
www.ncbi.nlm.nih.gov
– Today, 9:42 PM
BackgroundDoctors are uncertain of their ethical and legal obligations when communicating with patients online. Professional guidelines for patient-doctor interaction online have been written with limited quantitative data about doctors’ current usage and attitudes toward the medium. Further research into these trends will help to inform more focused policy and guidelines for doctors communicating with patients online.ObjectiveThe intent of the study was to provide the first national profile of Australian doctors’ attitudes toward and use of online social media.
Maternal, infant and young child nutrition.  Guidance on ending the inappropriate promotion of foods for infants and young children
Stefano Zamagni: “Impatto sociale dell’attività dei CSV. Inquadramento teorico”
From
www.youtube.com
– Today, 8:50 PM
Registrazione video della lezione che il Prof. Stefano Zamagni ha tenuto per i CSV, con una conferenza live streaming, nell’ambito del laboratorio dedicato all’impatto sociale. Il laboratorio è realizzato in collaborazione con Aiccon.