Books, Chapters, Articles

Nancy R. Lee, Philip Kotler,  Julie Colehour
Edited by Giuseppe Fattori
Social Marketing: Inclusion Equity Sustainability
Fattori G.
Social Marketing for One Health
Fattori G.
The first Italian handbook of ‘Social Marketing for Health and the Environment. Not just soaps’
Fattori G., French J., Blair-Stevens C.
An operational guide to social marketing
Silchenko K., Simonetti F., Gistri G.
The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank. Chapter in “Social Marketing in Action” Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil
Fattori G., Artoni P., Tedeschi M.
“Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy”. Chapter in Social Marketing for Public Health: Global Trends and Success Stories – Hong Cheng, Philip Kotler, Nancy Lee.
Fattori G. 
Social Media and Health Promotion. Chapter in “Ethical Approaches to Marketing“- Carolyn Strong

Fattori G., Artoni P.
“Marketing sociale per la prevenzione e la promozione della salute“
Chapter in “Preventive marketing” – Marino V., Serpelloni G.
Philip Kotler, Giuseppe Fattori.
La battaglia tra il marketing commerciale e il marketing sociale.
Fattori G., French J.
“Perché la politica sociale ha bisogno di marketing sociale”
French J., Fattori G.
“Progettazione della politica sociale centrata sui cittadini.
Il marketing sociale”
Fattori G., Vanoli M., Bonì M.
Social Marketing & Health Promotion: designing a public health model.

Italian Social Marketing Association