The Future at the World Social Marketing Congress in Edinburgh

Off the cuff reflections about 10 topics I liked.

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1. The Future: Ethics.

Jeff French, Brigitte Boonen, Krzysztof Kubacki: Ethics in Social Marketing:

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2. The Future: Training on the shoulders of giants.

Nancy Lee: A reflection on lessons learned and looking to the future

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3. The Future: Digital World.

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4. The Future: Evidence Base for Social Marketing.

Doug Evans, Diogo Veríssimo, Sohail Agha, Jeff French: The Evidence Base for Social Marketing

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5. The Future: The Public Health

Alex Aiken: Delivering Quality Campaigns at Scale

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6. The Future: The Myth

Bill Novelli: Leveraging the Power of the Private Sector for Social Impact

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7. The Future: Food, health and the environment.

Nadina Luca, Kelley Dennings, Becky Ramsing, Meatless Monday, Seda Erdem, Ariadne Kapetanaki, Yana Manyuk: A systems perspective on healthy and sustainable diets.

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8. The Future: A Social Marketing Political Manifesto 

Carlos Oliveira Santos: What’s new and old in social marketing thinking? Reaffirming its political grounds.

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9. The Future: Participants from thirty countries. Voices from Italy.

• Anna Maria Murante: A self-management educational intervention for persons with diabetes: findings on the support of social networks and its association with eating behaviors’ changes.
• Riccardo Bulgarelli, Rebecca Molinari, Erika Simonazzi, Sara Vancini, Elena Veronesi, Giuseppe Fattori: Progetto Raperonzolo-dona i tuoi capelli.
• Emilia Vergalito, Martina Sacco, Giuseppe Fattori – Social Marketing and Environment: Plogging for students of University of Bologna.

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10. The Future:  Ten years with Suzanne Suggs. Anniversary!

Lugano: Summer School courses in Social Marketing