Italian Social Marketing Network Newsletter 167

The Future at the 2019 World Social Marketing Congress in Edinburgh

Off the cuff reflections about 10 topics I liked.

 


1. The Future: Ethics.

Jeff French, Brigitte Boonen, Krzysztof Kubacki: Ethics in Social Marketing:


2. The Future: Training on the shoulders of giants.

Nancy Lee: A reflection on lessons learned and looking to the future


3. The Future: Digital World.


4. The Future: Evidence Base for Social Marketing.

Doug Evans, Diogo Veríssimo, Sohail Agha, Jeff French: The Evidence Base for Social Marketing


5. The Future: The Public Health

Alex Aiken: Delivering Quality Campaigns at Scale


6. The Future: The Myth

Bill Novelli: Leveraging the Power of the Private Sector for Social Impact


7. The Future: Food, health and the environment.

Nadina Luca, Kelley Dennings, Becky Ramsing, Meatless Monday, Seda Erdem, Ariadne Kapetanaki, Yana Manyuk: A systems perspective on healthy and sustainable diets.

 


8. The Future: A Social Marketing Political Manifesto 

Carlos Oliveira Santos: What’s new and old in social marketing thinking? Reaffirming its political grounds.


9. The Future: Participants from thirty countries. Voices from Italy.

  • Anna Maria Murante: A self-management educational intervention for persons with diabetes: findings on the support of social networks and its association with eating behaviors’ changes.
  • Riccardo Bulgarelli, Rebecca Molinari, Erika Simonazzi, Sara Vancini, Elena Veronesi, Giuseppe Fattori: Progetto Raperonzolo-dona i tuoi capelli.
  • Emilia Vergalito, Martina Sacco, Giuseppe Fattori – Social Marketing and Environment: Plogging for students of University of Bologna.

10. The Future:  Ten years with Suzanne Suggs. Anniversary!

 

Lugano: Summer School courses in Social Marketing

 

 

 

Italian Social Marketing Network Newsletter 166

 


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The evidence about the effectiveness of behaviour change approaches—what works and what does not work—is unclear. What we do know is that single interventions that target a specific behavioural risk have little impact on the determinants that actually cause poor health, especially for vulnerable people. This has not prevented health promoters from continuing to invest in behaviour change interventions which are widely used in a range of programs. The future of behaviour change and health promotion is through the application of a comprehensive strategy with three core components: (1) a behaviour change approach; (2) a strong policy framework that creates a supportive environment and (3) the empowerment of people to gain more control over making healthy lifestyle decisions. This will require the better planning of policy interventions and the coordination of agencies involved in behaviour change and empowerment activities at the community level, with government to help develop policy at the national level.

 

 

Italian Social Marketing Network – Newsletter 165

 


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La formula “il tempo è denaro”, oggi largamente diffusa e applicata a tutte le attività umane, implica che ogni guadagno di tempo è automaticamente un guadagno di denaro, ciò che induce una generalizzata pressione a minimizzare i tempi di esecuzione di ogni e qualunque attività. Esistono tuttavia fenomeni che vengono distrutti dalla minimizzazione del tempo di esecuzione: la musica ne è il prototipo, qualunque brano musicale risultando irriconoscibile se eseguito super-prestissimo. Due fenomeni in apparenza lontani come l’interazione medico-paziente e il controllo del cambiamento climatico globale rientrano per ragioni diverse in questa stessa categoria di fenomeni la cui priorità di realizzazione pratica non può essere giudicata a partire dalla formula “il tempo è denaro”, ma a partire – prima di ogni calcolo contabile – dalla considerazione del loro valore intrinseco per salute e medicina.

 

 

Marketing Sociale Newsletter 164

 


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Italian Social Marketing Network – Newsletter 163 Marketing Sociale

 


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To tell science. Risks, opportunities and new tools of communication. Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.

Italian Social Marketing Network Newsletter 162 Marketing Sociale

 


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Italian Social Marketing Network Newsletter 161 Marketing Sociale

 


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