Italian Social Marketing Network – Newsletter 165

 


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La formula “il tempo è denaro”, oggi largamente diffusa e applicata a tutte le attività umane, implica che ogni guadagno di tempo è automaticamente un guadagno di denaro, ciò che induce una generalizzata pressione a minimizzare i tempi di esecuzione di ogni e qualunque attività. Esistono tuttavia fenomeni che vengono distrutti dalla minimizzazione del tempo di esecuzione: la musica ne è il prototipo, qualunque brano musicale risultando irriconoscibile se eseguito super-prestissimo. Due fenomeni in apparenza lontani come l’interazione medico-paziente e il controllo del cambiamento climatico globale rientrano per ragioni diverse in questa stessa categoria di fenomeni la cui priorità di realizzazione pratica non può essere giudicata a partire dalla formula “il tempo è denaro”, ma a partire – prima di ogni calcolo contabile – dalla considerazione del loro valore intrinseco per salute e medicina.

 

 

Marketing Sociale Newsletter 164

 


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Italian Social Marketing Network – Newsletter 163 Marketing Sociale

 


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To tell science. Risks, opportunities and new tools of communication. Summary. The New York Times recently celebrated the 40th anniversary of its historic “Science section” with a special issue. An opportunity to reflect on the state of the art of scientific journalism. After having seen the inserts dedicated to science flourish in the ’70s and ’80s, in recent times the major Italian weekly and several newspapers have decided – with rare exceptions – to eliminate them. Most health inserts remain. How can we explain the reason for this trend? Science continues to permeate our culture, from cinema, to books, to advertising, to television. And there are numerous masters and university courses in Italy that prepare young graduates for science communication. Yet, paradoxically, in the newsrooms the presence of scientific journalists has been gradually reduced to nothing, and quite often those who write about science are “generalist” journalists. Fault of the crisis that publishers live and of the entry into the mass information circuit of internet? Certainly the interaction between the protagonists of scientific information (public, journalists, researchers) has become more and more complex and problematic.

Italian Social Marketing Network Newsletter 162 Marketing Sociale

 


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Italian Social Marketing Network Newsletter 161 Marketing Sociale

 


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Italian Social Marketing Network Newsletter 160

 


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Despite advances in behavioural science, there is no widely shared understanding of the ‘mechanisms of action’ (MoAs) through which individual behaviour change techniques (BCTs) have their effects. Cumulative progress in the development, evaluation and synthesis of behavioural interventions could be improved by identifying the MoAs through which BCTs are believed to bring about change…….. Conclusions: The BCT-MoA links described by intervention authors and identified in this extensive review present intervention developers and reviewers with a first level of systematically collated evidence. These findings provide a resource for the development of theory-based interventions, and for theoretical understanding of intervention evaluations. The extent to which these links are empirically supported requires systematic investigation.

 

 

Italian Social Marketing Network Newsletter 159

 


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In May 2018, the National Institutes of Health
(NIH) began enrollment for a vast medical research
cohort. Named “All of Us,” it’s meant to
include 1 million U.S. volunteers, who will be studied
over 10 years at a cost of $1.45 billion.
The project promises to “lay
the scientific foundation for a new
era of personalized, highly effective
health care,” a counterpoint
to previous “‘one-size-fits-all’ medicine.”
All of Us derives from a decade’s
worth of developments in
the research world. In 2011, the
National Academies of Sciences,
Engineering, and Medicine called
for a “new taxonomy of human
disease,” stating that “opportunities
to define diseases more precisely
and to inform health-care
decisions” were “being missed.”1
Five years later, President Barack
Obama launched the Precision
Medicine Initiative. The concept
was promoted by NIH Director
Francis Collins, who defined it
as “prevention and treatment strategies
that take individual variability
into account.”2 A bandwagon
effect followed, with marked shifts
in resources and attention toward
precision medicine.
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