Italian Social Marketing Network Newsletter 175


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Italian Social Marketing Network Newsletter 174


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Italian Social Marketing Network Newsletter 173


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Young researchers dedicate rightfully most of their time to core knowledge production via laboratory experiments, reading peer-review literature, publishing own results, attending conferences whenever possible as well as undertaking trainings on writing grants, papers among many other activities However, the authors argue here that restricting them to this unique set of activities is jeopardizing creativity and reducing awareness of a more complex picture in science. Other fields linked with social sciences, including scientometrics and epistemological areas covered during conferences and continuous education, may contribute to a more productive working environment for young researchers. To illustrate this, a smart use of social media is described as well as an example of a session. Furthermore, some general suggestions for implementing these activities and opening silos are discussed to increase creative thinking and to make in fine better science.


Italian Social Marketing Network Newsletter 172


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Italian Social Marketing Network Newsletter 171


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Italian Social Marketing Network Newsletter 170


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Italian Social Marketing Network Newsletter 169


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Coinvolte una ventina di società che avrebbero fatto cartello per gli aumenti ingiustificati. Tra i medicinali anche quelli prescritti per cancro e diabete.

“Abbiamo email, sms e telefonate registrate ed ex insider delle aziende con cui crediamo di poter provare una cospirazione pluriennale per stabilire i prezzi e dividere le quote di mercato per un grande numero di farmaci generici”,

Italian Social Marketing Network Newsletter 168


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Italian Social Marketing Network Newsletter 167

The Future at the 2019 World Social Marketing Congress in Edinburgh

Off the cuff reflections about 10 topics I liked.


1. The Future: Ethics.

Jeff French, Brigitte Boonen, Krzysztof Kubacki: Ethics in Social Marketing:

2. The Future: Training on the shoulders of giants.

Nancy Lee: A reflection on lessons learned and looking to the future

3. The Future: Digital World.

4. The Future: Evidence Base for Social Marketing.

Doug Evans, Diogo Veríssimo, Sohail Agha, Jeff French: The Evidence Base for Social Marketing

5. The Future: The Public Health

Alex Aiken: Delivering Quality Campaigns at Scale

6. The Future: The Myth

Bill Novelli: Leveraging the Power of the Private Sector for Social Impact

7. The Future: Food, health and the environment.

Nadina Luca, Kelley Dennings, Becky Ramsing, Meatless Monday, Seda Erdem, Ariadne Kapetanaki, Yana Manyuk: A systems perspective on healthy and sustainable diets.


8. The Future: A Social Marketing Political Manifesto 

Carlos Oliveira Santos: What’s new and old in social marketing thinking? Reaffirming its political grounds.

9. The Future: Participants from thirty countries. Voices from Italy.

  • Anna Maria Murante: A self-management educational intervention for persons with diabetes: findings on the support of social networks and its association with eating behaviors’ changes.
  • Riccardo Bulgarelli, Rebecca Molinari, Erika Simonazzi, Sara Vancini, Elena Veronesi, Giuseppe Fattori: Progetto Raperonzolo-dona i tuoi capelli.
  • Emilia Vergalito, Martina Sacco, Giuseppe Fattori – Social Marketing and Environment: Plogging for students of University of Bologna.

10. The Future:  Ten years with Suzanne Suggs. Anniversary!


Lugano: Summer School courses in Social Marketing




Italian Social Marketing Network Newsletter 166


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The evidence about the effectiveness of behaviour change approaches—what works and what does not work—is unclear. What we do know is that single interventions that target a specific behavioural risk have little impact on the determinants that actually cause poor health, especially for vulnerable people. This has not prevented health promoters from continuing to invest in behaviour change interventions which are widely used in a range of programs. The future of behaviour change and health promotion is through the application of a comprehensive strategy with three core components: (1) a behaviour change approach; (2) a strong policy framework that creates a supportive environment and (3) the empowerment of people to gain more control over making healthy lifestyle decisions. This will require the better planning of policy interventions and the coordination of agencies involved in behaviour change and empowerment activities at the community level, with government to help develop policy at the national level.