Italian Social Marketing Association Newsletter 197

European Social Marketing Conference in Greece 22-24 June Salonicco


19 February, 11:39

New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region.

Nudge et Marketing social – Clés et expériences inspirantes pour changer les comportements – P.Gurviez, S.Raffin


19 February, 23:30

Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).

Marketing for Social Impact UK – 18 May 2022


Today, 00:12

The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at

Gonzalo Díaz Meneses: Public Marketing Idea Bulletin 8


Today, 00:26

The International Association on Public and Non-profit Marketing was founded in 2002 and we have come a long way in our experience.

Consumer-dominant social marketing: a definition and explication. T.Anker, R.Gordon, N.Zainuddin


Today, 15:36

The emerging consumer-dominant logic of marketing captures consumersactive and primary role in a range of mainstream marketing processes such as branding, product development and sales… The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which

underpin the phenomenon.

Una diversa fiducia. Per un nuovo rapporto nelle relazioni di cura. Sandro Spinsanti


19 February, 12:08

La buona medicina è un tavolo tenuto in piedi da tre gambe: pillole, parole e fiducia. Se una di queste tre risorse viene a mancare, l’insieme crolla…

TikTok e la salute pubblica: una proposta di ricerca


19 February, 17:39

TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 202…

Tutti vegetariani per il clima? – Chara Sabelli. ScienzainRete


Today, 15:22

Per la prima volta nel 2020 e a un anno dall’ultimo sciopero globale per il clima, oggi i ragazzi di Fridays For Future scendono in piazza per chiedere ai governi di agire urgentemente contro il cambiamento climatico.

Too Much Information: Understanding What You Don’t Want to Know


Today, 12:49

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater?

Community-based Social Marketing per la salute e l’ambiente. One Health, One Planet (Non solo greenwashing sanitario)


Today, 15:03

A cura di G. Fattori e F. Romizi con la collaborazione di: Sabina Cedri, Valeria Rappini, Anna Maria Murante, Nicola Pinelli, Gea Ducci, Sandro Spinsanti, Alessandra Fabri, Alberto Mantovani, Stefania Bazzo, Paola Cavazzuti

Health between Education and Social Marketing. G.Fattori, M.Bonì, M.Daghio


19 February, 22:58

Reflecting on Social Marketing and Health Education and their differences and interconnections becomes essential to promote a free and sustainable future.

Sistema salute – Cultura e Salute Editore Perugia

Social marketing: Bologna’s Bella Mossa. The city that gives you free beer for cycling – BBC News


19 February, 10:53

Bologna Bella mossa: “Vai in bici e ti pagano la birra”


This is how the Italian city of Bologna is getting people to leave their cars behind.

Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in the world.

Tools of Change, Jay Kassirer

Marketing 19.0. Ripresa e resilienza post-Covid


19 February, 10:29

Nell’attuale periodo critico si può, e forse si deve, trovare la forza e il coraggio per recuperare il meglio del vero marketing ovvero un “Marketing buono” e farne strumento per sviluppare produttività e, quindi, competitività.

International Congress on Public and Nonprofit Marketing – 7 and 8 July 2022 – Braga – Portugal


Today, 00:07

The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).

Social Marketing @ Griffith: How to reduce food waste . “Waste Not Want Not”


Today, 15:20
23% of the waste in our bins is food waste. Australian households waste about $1000 worth of food every year. Formative research showed fruit and vegetables as the main ingredients left in Redland’s fridges.
Academic Publishing


Today, 12:53

It’s not about the money…

Online Information of Vaccines: Information Quality, Not Only Privacy, Is an Ethical Responsibility of Search Engines


19 February, 11:59

Online Information of Vaccines: Information Quality, Not Only Privacy, Is an Ethical Responsibility of Search Engines.
Our study suggests that designing a search engine that is privacy
savvy and avoids issues with filter bubbles that can result from user-tracking is necessary but insufficient

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Italian Social Marketing Association Newsletter 196

Introduction to Behaviour Change – Sharyn Rundle-Thiele and  Julia Carins


18 January, 21:57

Prof Sharyn Rundle-Thiele and Dr Julia Carins take you through the CBE process and show you where and how to apply key marketing principles in your programs.

Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments


18 January, 21:44

Social marketing practices can enhance the utility of nutrition and health messages to young adults in order to engage them in adopting positive lifestyle change.

Vaping: The real dollars behind fake consumer organisations – Le Monde


18 January, 18:19

An investigation by “Le Monde” and “The Investigative Desk” reveals the alliance between the tobacco lobby and the networks of American oil tycoons to prevent regulations on electronic cigarettes.

Social media e ragazzini che “SVAPANO”


18 January, 21:29

L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli influencer per promuovere le sigarette elettroniche su Instagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.

ISDE, Zorba/Green Social Festival, Marketing sociale

Principles and steps for applying a behavioural perspective to public health -WHO


18 January, 18:11

Participatory approaches should be used in planning, designing and implementing health policies and programmes.

Les 3 voies du changement comportemental – Marie-Laure Mourre


18 January, 22:03

La courbe de l’Université de Washington présentée par Marie-Laure Mourre

Fashion has a huge waste problem. Here’s how it can change


18 January, 22:34

Three-quarters of our clothing will end up burned or buried in landfill. For the fashion industry to thrive, it urgently needs to ditch the take-make-waste system.

Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases – Human Vaccines


18 January, 22:26

Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health.Vaccine hesitancy may be fueled by health information obtained from a social media platforms.

“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health – By Sofia Deleniv, Dan Ariely, & Kelly Peters


18 January, 13:22

People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.

An upper bound on one-to-one exposure to infectious human respiratory particles – PNAS


18 January, 10:12

Schematics of scenarios investigated in this study. (A and B) The mask-is scenario: a masked infectious breathing/speaking to a breathing-only masked susceptible, …

I concetti essenziali del marketing sociale. Prossimamente l’edizione italiana


22 December 2021, 22:06

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.

Maurice Béjart- Bolero de Ravel


18 January, 10:25

2 eme partie du boléro dansé par Elisabeth Ros et Octavio Stanley – Ballet du XXème Siècle. Maurice Béjart

I produttori di sigarette si sono rivolti ai gruppi libertari e li hanno pagati.. – Internazionale


18 January, 18:58

Le lobby del tabacco e del petrolio si sono alleate per finanziare in segreto falsi gruppi di consumatori che difendono l’uso delle sigarette elettroniche.

L’obiettivo principale è promuovere un’ideologia di destra

contraria a ogni regolamentazione statale.



18 January, 20:55

The international conference intends to address the perspectives of public communication in different European countries, stimulating comparison between academics and taking into consideration the professional associations operating in France, Italy, Spain and Belgium.

Global Tobacco Industry Interference Index 2021.  L’Italia tra i peggiori.


18 January, 21:14

Global Tobacco Industry Interference Index 2021 is a global survey on how governments are responding to tobacco industry interference and protecting their public health policies from commercial and vested interests.

In a global pandemic, where smoking is a risk factor for severe coronavirus (COVID-19) disease, the tobacco industry (TI) continued producing, distributing and selling its harmful products.

Promoting policies for health, well-being and equity – IUHPE 15-19 Maggio Montréal


18 January, 22:40

Health is a priority for all countries. Policies structure and guide action in various sectors of society. They are a key element in improving the health and well-being of populations and in reducing health inequalities. The development and adoption of policies that promote health and well-being for all and reduce inequalities have been central to health promotion strategies.

The Future of Fashion Is Justice


18 January, 22:43

California and New York are paving the way to sustainable and equitable fashion, signaling a major shift in the industry.

Cosa è l’esitazione vaccinale? Ecco cosa suggerisce la letteratura scientifica – Il sole 24 ore


18 January, 22:33

Alcuni studi hanno tentato una sintesi delle numerose ricerche prodotte nei quasi due anni di pandemia. Qui ne trovate quattro.

Global Tobacco Industry Interference Index 2021


18 January, 18:21

The Global Tobacco Industry Interference Index 2021 shows how well governments are protecting public health policies from the tobacco industry’s meddling. The industry works relentlessly to delay and defeat tobacco control efforts around the world so that it can protect its profits. This annual report finds the industry is trying to block life saving policies even during a global pandemic when health should be a number one priority.

Italian Social Marketing Association Newsletter 195

Una selezione dell’ultima newsletter di iSMA


22 December, 22:03

Volume 8 Edition 2 – December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.

The social marketing paradox: challenges and opportunities for the discipline. M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee


22 December, 23:21

This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for addressing these challenges.

La plus belle définition du marketing social en deux minutes: l’histoire de Danielle. François Lagarde


22 December, 23:39

Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d’une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.

Competing on Stories: Marketing and Cultural Narratives.  Christian Sarkar and Philip Kotler


22 December, 22:52

This infamous quote is attributed to both Peter Drucker and Mark Fields (Ford) and is a warning to all message creators everywhere: culture is the key to navigating the perilous change agenda required for tomorrow. It is the lens through which we interpret and understand the world. It creates the world we occupy.

Il decalogo della comunicazione ambientale. A cura di Sergio Vazzoler


22 December, 22:42

Il comunicatore ambientale in azienda non

esiste oggi e forse mai esisterà: è un po’ una

figura mitologica. Al contrario, la comunicazione

ambientale diventa centrale per qualsiasi

organizzazione e necessita di specifici

“attrezzi del mestiere”.

La società irrazionale: Terrapiattisti e complottisti sono milioni – Censis 20021


22 December, 22:10

… si leva un’onda di irrazionalità. È un sonno fatuo della ragione, una fuga fatale nel pensiero magico, stregonesco, sciamanico, che pretende di decifrare il senso occulto della realtà”

Please Stop Telling Me to Love My Body


22 December, 23:12

Forget body positivity. What about body neutrality?

Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study


22 December, 22:47

The HEALing Communities Study (HCS) is testing whether the Communities that Heal (CTH)

intervention can decrease opioid overdose deaths through the implementation of evidence-based practices

(EBPs) in highly impacted communities.

I concetti essenziali del marketing sociale. Prossimamente l’edizione italiana


22 December, 22:06

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.

Community Based Social Marketing and Fast Fashion: FilGreen. Marketing sociale UNIBO


22 December, 23:04

Il nostro progetto tratta il tema del riuso e del riciclo di abiti usati e/o usurati, che solitamente terminano il loro ciclo di vita all’interno dei bidoni dell’indifferenziata.

Marketing Sociale UNIBO

L’ingerenza dell’industria del tabacco nelle politiche pubbliche in Italia


22 December, 23:11

Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).

Roland Barthes: Cos’è uno scandalo. Testi su se stesso, l’arte, la scrittura e la società.


22 December, 22:55

Intelligenza di straordinaria duttilità, fecondo interprete degli immaginari novecenteschi, sottile indagatore del desiderio dei corpi e del piacere dei testi: Roland Barthes è presente in tutta la sua brillantezza e leggiadra profondità in questa ricca messe di scritti finora mai pubblicati in Italia che raccoglie saggi sulla letteratura francese (Proust, Gide, Camus), cronache di vita intima e quotidiana, studi sulle arti figurative e inclassificabili pezzi d’occasione.

TikTok and public health: a proposed research agenda – BMJ Global Health


22 December, 23:26
  • TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 2021.

  • We argue that public health is served by paying urgent attention to the potential health-related implications of TikTok and suggest research agenda to inform decision-makers, health providers, researchers and the public.

Social Marketing: A Behavioural Change Rebel Turning 50. Dr Rowena Merritt 


22 December, 23:09

Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. …Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Hosted by Dr Christine Domegan, NUI Galway

Le nudge : outil efficace ou effet de mode? ⋅ Inserm, La science pour la santé


22 December, 22:59

Les nudges, ces outils de « suggestion » disposés dans notre environnement, sont supposés nous aider à faire les bons choix, pour notre propre intérêt ou celui de la société.

Instagram Celebrates British Gen Z Self Exploration


22 December, 23:41

“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”



22 December, 22:38

UNESCO (2020) has termed this COVID-19 period to be a “disinfodemic,” filled with an

over-abundance of information and disinformation. With the staggered rollout around the

world of the COVID-19 vaccine, compelling and targeted communications are central to

increasing vaccine uptake.

Italian Social Marketing Association