Scuola di Scienze Politiche – Università di Bologna
Laurea Magistrale in Comunicazione pubblica e d’impresa
Materiale didattico per l’esame di Marketing Sociale AA 2018/19:
- J.French, The case for social marketing in public health. In Social Marketing and Public Health. Oxford 2017
- G.Fattori, A.M.Pietrantonio, Documento di consenso su principi, concetti e tecniche di Marketing Sociale. 2018 (Edizione Italiana del Consensus ISMA)
- J.Kassirer, F.Lagarde, Changing transportation behaviours – A social marketing planning guide. Ottawa 2010
- G.Fattori, J.French, C.Blair-Stevens, Guida operativa al marketing sociale, SlideShare
- G.Fattori, P.Artoni, M.Tedeschi, Choose health in Food Vending Machines. In “Social marketing for public health” Cheng H., Kotler P., Lee N., Jones & Bartlett 2013
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Curata da Giuseppe Fattori, Jeff French e Clive Blair-Stevens, la Guida nasce come integrazione e adattamento al contesto italiano della “Big pocket guide – Social marketing” realizzata dal National Social Marketing Centre.
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Second World Social Marketing Conference, Dublin
Social Marketing in Europe: Research, Practice and Policy
World Social Marketing Conference Toronto 2013
World Social Marketing Conference KNOWING IS BETTER: EXERCISES OF PREVENTIVE MEDICINE. A social marketing project for diseases’ prevention at Modena Philosophy Festival World Social Marketing Conference Brighton 2008
“Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy”
The case for social marketing in public health
Social Marketing and Public Health (2 ed. 2017) Edited by Jeff French
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