Second World Social Marketing Conference, Dublin

 

Social Marketing in Europe: Research, Practice and Policy

Social Marketing European Panel
Putting European Social Marketing on the map, Prof. L. Suzanne Suggs (CH), Christaine Lellig (CH), Prof. Giuseppe Fattori (IT), Prof. Jeff French (UK), Prof. Christine Domegan (IRL), and Julie Huibregsten (NL) held a panel session at the 2nd World Non Profit and Social Marketing Conference in Dublin on 12 April 2011. Illustrations of research, practice and policy were presented to a large international audience and were followed by a lively discussion about the need for more exchange and dissemination of social marketing efforts in the European context.

PROGRAMME


Prof. L. Suzanne Suggs (Chair)
Institute of Public Communication and Education, Faculty of Communication Sciences, University of Lugano
Slides (.pdf -404 Kb)

Prof. Jeff French
PhD, MBA, MSc, Dip HE, BA, Cert. Ed
England
Slides (.pdf – 949 Kb)

Christiane Lellig
Stratageme, Agentur fur Social Change
Slides (.pdf – 502 Kb)


Dr. Christine Domegan
B. Comm, MBS, PhD. Senior Lecturer in Marketing,
National University of Ireland, Galway.
Slides (.pdf – 778 Kb)


Julie Huibregtsen
Regional Health Service Rotterdam
Slides (.pdf – 1.8 Mb)


Prof. Giuseppe Fattori
Responsible of “Italian Social Marketing Network”.
Slides (.pdf – 2.9 Mb)