Social Marketing in Europe: Research, Practice and Policy
Social Marketing European Panel
Putting European Social Marketing on the map, Prof. L. Suzanne Suggs (CH), Christaine Lellig (CH), Prof. Giuseppe Fattori (IT), Prof. Jeff French (UK), Prof. Christine Domegan (IRL), and Julie Huibregsten (NL) held a panel session at the 2nd World Non Profit and Social Marketing Conference in Dublin on 12 April 2011. Illustrations of research, practice and policy were presented to a large international audience and were followed by a lively discussion about the need for more exchange and dissemination of social marketing efforts in the European context.
Prof. L. Suzanne Suggs (Chair)
Institute of Public Communication and Education, Faculty of Communication Sciences, University of Lugano Slides (.pdf -404 Kb)