European Social Marketing Conference Salonicco June 2022

Social Marketing and Environment: “FilGreen”, a project that aims to give a second chance to used clothes. 
Authors: Linda Bertin, Caterina Claut, Giulia Gallo, Elena Giancecchi, Erica Mengoli, Alice Laghi, Giuseppe Fattori. Social Marketing, University of Bologna. 
Community based social marketing: recycle and reuse of second hand children’s clothes and toys.
Authors: Veronica Gaiga, Emanuele Guarino, Sara Pugliese, Joy Scarpa, Elisa Taiti, Francesco Vanni, Giuseppe Fattori. Social Marketing, University of Bologna  

Title: StayHealthy@home: was it so healthy for all? 

Authors: Anna Maria Murante, Sant’anna School of Advanced Studies of Pisa 

During the Covid-19, Governments introduced movement restrictions, imposed strict rules on outdoor and indoor physical activity, and asked to avoid contacts with elderly to keep them safe. Doing outdoor exercises became more complex to limit active lifestyles and loneliness became a plague for elderly that couldn’t receive “physical” support from relatives. The main aims of this work are to explore i) how elderly healthy behaved during the covid 19 pandemic compared with the adult population and ii) which factors facilitated or limited healthy lifestyles, such as physical activity, among elderly during the first lockdown. Data from 766 individuals aged 18+ were analysed….

Italian Social Marketing Association

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