Network Marketing

Un percorso nei temi del marketing sociale, dalla progettazione alla valutazione, con accademici e professionisti del settore. A view on social marketing, from planning to evaluation, with academics and professionals.
Who	“WIKI-BOOK”	Recent contributions to the field

*Giuseppe Fattori* Responsabile “Coordinamento Nazionale Marketing Sociale” Siti web: Italian Social Marketing Naetwork	SocialMarketing & Health Promotion: designing a public health model	10°Corso “Marketing Sociale” UNIBO

Jeff French Chief Executive of Strategic Social Marketing Web site: Strategic Social Marketing Contatti: jeff.french@strategic-social-marketing.org		Behavior Change That Creates Value For Your Audience Resources – Pubblications

R. Craig Lefebvre Research Professor, University of South Florida, Social Marketing Expert and Consultant socialmarketing.blogs.com Contacts: rcraig.lefebvre@gmail.com	Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment .	Lefebvre R. C., Transformative social marketing: co-creating the social marketing discipline and brand, Journal of Social Marketing, 2012. On Social Marketing and Social Change, Selected Readings, 2005-2009, April (2011) Resources —- Pubblications iSMA – International Social Marketing Association

*Erika Mallarini* SDA Bocconi Professor, Public Management & Policy Department Sito web: SDA Bocconi Contatti: erika.mallarini@sdabocconi.it	Profit – non profit una partnership di valore, (a cura di Bandini, Ambrosio), Franco Angeli, 2012. Cap. 4	E. Mallarini, “Farmacista: il futuro della professione. Ruoli, attività e competenze“, Edizioni Franco Angeli, 2011 La fiducia in sanità.Non solo Marketing. (Capitolo da libro EGEA ) E. Mallarini, “Azienda sanitaria e paziente: un rapporto in evoluzione Il Trust Oriented Marketing applicato alla sanità“, Mecosan, 45, 2003, pp.25-43.

*François Lagarde* Social Marketing Consultant and Adjunct Professor, Faculty of Medicine, University of Montreal Contatti: flagarde@videotron.ca	Integrating Social Marketing into Organizational Culture	-Le marketing social : que faire et que dire pour persuader? –Changing Transportation Behaviours. A Social Marketing Planning Guide

Philip Kotler S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Web site: Kotler Marketing Group	.	Reducing Poverty throught Social Marketing, Brighton 2008 Hong Cheng, Philip Kotler, Nancy Lee, Social Marketing for Public Health: Global Trends and Success Stories, Jones and Bartlett Publishers, 2009. NB – Il marketing sociale nasce da qui: Kotler P., Zaltman G., “Social marketing: an approach to planned social change” Journal of Marketing 1971; vol. 35: p. 3-12.

Sergio Cherubini Economia e gestione delle imprese, Tor Vergata, Roma Web site: Tor Vergata Contatti: cherubini@economia.uniroma2.it	.	Cherubini S., Marketing in Italia. Per la competitività e la customer experience, Franco Angeli, 2015. Cherubini S., Management della sostenibilità sociale (a cura), ed. F.Angeli 2002. Cherubini S., Il Marketing dei Servizi, F.Angeli 1996.

Nancy Lee Founder and President of Social Marketing Services, Inc,socialmarketingservices	Policymaking for Citizen Behavior Change: A Social Marketing Approach – Kindle 2018	“How Can I Help You?”- Understanding Target Audience Barriers (Video) (TEDx Talks, 2013)

Italian Social Marketing Association

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