Network Marketing

 

 

Un percorso nei temi del marketing sociale, dalla progettazione alla valutazione, con accademici e professionisti del settore.
A view on social marketing, from planning to evaluation, with academics and professionals.

Who
“WIKI-BOOK”
Recent contributions to the field

Giuseppe Fattori
Responsabile “Coordinamento Nazionale Marketing Sociale”
Siti web: Italian Social Marketing Naetwork

 

Social Marketing & Health Promotion: designing a public health model

 

 


Corso “Marketing Sociale” UNIBO




Jeff French
Chief Executive of Strategic Social Marketing Ltd
Web site: Strategic Social Marketing
Contatti: jeff.french@strategic-social-marketing.org


(slides from Strategic Social Marketing)

 

Behavior Change That Creates Value For Your Audience

Coming Soon (April, 2015): French J., Gordon R., “Strategic Social Marketing“, SAGE Publication.

Resources —- Pubblications




R. Craig Lefebvre
Research Professor, University of South Florida,
Social Marketing Expert and Consultant
socialmarketing.blogs.com
Contacts: rcraig.lefebvre@gmail.com

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Lefebvre R. C., Transformative social marketing: co-creating the social marketing discipline
and brand, Journal of Social Marketing, 2012.

On Social Marketing and Social Change, Selected Readings, 2005-2009, April (2011)

Resources —- Pubblications

iSMA – International Social Marketing Association




Erika Mallarini
SDA Bocconi Professor, Public Management & Policy Department
Sito web: SDA Bocconi
Contatti: erika.mallarini@sdabocconi.it

Profit – non profit una partnership di valore,
(a cura di Bandini, Ambrosio),
Franco Angeli, 2012. Cap. 4

E. Mallarini, “Farmacista: il futuro della professione. Ruoli, attività e competenze“, Edizioni Franco Angeli, 2011

La fiducia in sanità.Non solo Marketing. (Capitolo da libro EGEA 2004)

E. Mallarini, “Azienda sanitaria e paziente: un rapporto in evoluzione Il Trust Oriented Marketing applicato alla sanità“, Mecosan, 45, 2003, pp.25-43.




François Lagarde
Social Marketing Consultant
and Adjunct Professor, Faculty of Medicine, University of Montreal

Contatti: flagarde@videotron.ca

-Le marketing social : que faire et que dire pour persuader?

 

Changing Transportation Behaviours. A Social Marketing Planning Guide




Philip Kotler
S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management,
Web site: Kotler Marketing Group

 

 

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Reducing Poverty throught Social Marketing, Brighton 2008

Hong Cheng, Philip Kotler, Nancy Lee, Social Marketing for Public Health: Global Trends and Success Stories, Jones and Bartlett Publishers, 2009.

NB – Il marketing sociale nasce da qui: Kotler P., Zaltman G., “Social marketing: an approach to planned social change” Journal of Marketing 1971; vol. 35: p. 3-12.




Sergio Cherubini
Economia e gestione delle imprese,
Tor Vergata, Roma
Web site:  Tor Vergata
Contatti: cherubini@economia.uniroma2.it
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Cherubini S., Marketing in Italia. Per la competitività e la customer experience, Franco Angeli, 2015.

Cherubini S., Management della sostenibilità sociale (a cura), ed. F.Angeli 2002.

Cherubini S., Il Marketing dei Servizi, F.Angeli 1996.




Nancy Lee
Founder and President of Social Marketing Services, Inc,
socialmarketingservices

Policymaking for Citizen Behavior Change: A Social Marketing Approach – Kindle 2018

“How Can I Help You?”- Understanding Target Audience Barriers
(Video)
(TEDx Talks, 2013)

Hong Cheng, Philip Kotler, Nancy Lee, Social Marketing for Public Health: Global Trends and Success Stories, Jones and Bartlett Publishers, 2009.