Social Marketing Newsletter 152 26 Gennaio 2018 Giuseppe Fattori Social Marketing – Newsletter 152 by Giuseppe Fattori Powered by Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth – Health Education Research 2018 From academic.oup.com – January 25, 11:01 PM Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. …… We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns. ESMC 2018 Warm-up: The Power of Behaviour Change Marketing From www.eventbrite.co.uk – January 25, 9:51 PM Eventbrite – European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing – Tuesday, 27 February 2018 at Den Bell. Find event and ticket information. Policymaking for Citizen Behavior Change: A Social Marketing Approach – Nancy R. Lee 2018 From www.amazon.it – January 25, 10:19 PM Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Game-Based Intervention to Increase Physical Activity Among Families From jamanetwork.com – January 25, 10:08 PM Key PointsQuestion Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community? Findings In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps. Meaning Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors. Digital Marketing in Pharma Industry: A Complete Guide From www.digitalvidya.com – January 25, 10:30 PM Prior to booking an appointment: 77% of patients used search83% used hospital websites54% used health insurance company sites50% used health information sites26% used consumer-generated reviews( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection ) Social media for doctors: keeping it professional From www.avant.org.au – January 25, 10:11 PM Social media platforms can be a fantastic mechanism to develop your professional presence, share information and network with your colleagues. Bearing in mind some important considerations will ensure you can make the most of social media and also comply with your legal and professional obligations. Humanising medicine through social media: Practical guidance for using social media in the Oncology practice #hcsmeufr #esante #digitalhealth From www.slideshare.net – January 25, 10:31 PM Humanising medicine through social media: Practical guidance for using social media in the Oncology practice MHealth in Clinical Trials Report: Just 37% of companies utilize technologies From knect365.com – January 25, 10:26 PM Just 37% of companies involved in clinical trials are currently utilizing mHealth technologies, a recent KNect365 survey has revealed.Based on 261 responses representing pharma, CROs and service providers split across North America, Europe and Asia, the survey results offer an insight into perceptions and implementation of technological innovations in clinical trials today. The results reveal mHealth to be one of the brightest hopes within clinical trials, but also that a number of challenges first need to be overcome before full implementation. How Social Media Can Improve Public Health, Patient Education From patientengagementhit.com – January 25, 10:04 PM Research suggests Twitter may be effective in patient education and issuing public health messages as long as it is used during peak conversation times.Understanding online discussion trends may be helpful in disseminating patient education and public health messages about mental and behavioral health via Twitter, found a study published in the Journal of the American Medical Informatics Association. An evidence-based framework on community-centred approaches for health: England, UK From academic.oup.com – January 25, 10:01 PM AbstractCommunity participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice. Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) From www.scienzepolitiche.unibo.it – January 25, 10:49 PM Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche). Presentati 9 progetti di buon livello, 3 particolarmente innovativi saranno portati avanti dalle Associazioni di volontariato. Salus Festival ad Agrigento e Sciacca: la salute diffusa From marketingsociale.net – January 25, 9:15 PM Il SALUS FESTIVAL, manifestazione di rilievo nazionale dedicata alla promozione del Benessere, della Cultura della Salute e dei corretti stili di vita, giunge alla sua terza edizione. Ricchissimo il programma delle dodici giornate di convegni, seminari, laboratori e attività di carattere scientifico, artistico e divulgativo sui temi della prevenzione e della promozione della Salute dell’individuo… Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion – CHP” a.a. 2017/2018. From www.unipg.it – January 25, 12:23 PM Il “Marketing sociale” al Master di Perugia. Termine presentazione delle domande: 16 febbraio. Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l’unico corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE). Morire in braccio alle Grazie. La cura giusta nell’ultimo tratto di strada – Sandro Spinsanti From www.amazon.it – January 25, 11:54 AM Sandro Spinsanti ci invita a lasciarci guidare dai nomi delle tre Grazie e dai loro significati, Eufrosine/saggezza, Aglaia/serenità, Talia/pienezza, per portarci a riflettere sulle scelte relative alla morte e per riappropriarsene, rinunciando alle deleghe e alle complicità con chi si candida a decidere per noi. Una morte “graziosa”, in braccio alle Grazie, è possibile ed è il supremo dono che la vita ci può offrire. Ma anche un compito spirituale e un impegno etico, se vogliamo promuovere una moderna cultura del vivere e del morire. Una riforma strutturale per la Sanità: pagare la salute, non la malattia. Allineare le convenienze dei diversi attori all’etica e alla salute della comunità dei cittadini. a cura di Alberto Donzelli From www.scoop.it – January 25, 4:17 PM Allineare Sanità & Salute Nudges for Health Policy: Effectiveness and Limitations – Victoria A. Shaffer From www.scoop.it – January 25, 10:34 PM Patient-centricity in Clinical Trials Report – INDUSTRY VOICES From knect365.com – January 25, 10:29 PM The survey illustrates what many of us are thinking: yes, the industry says that patient-centricity in clinical trials is important, but that most are not actively implementing this. Part of the reason is the definition and scope of what is patient-centricity Patient Engagement Survey: Social Networks to Improve Patient Health From catalyst.nejm.org – January 25, 10:11 PM Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%). Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 – WHO From www.euro.who.int – January 25, 10:01 PM Abstract Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content This email was sent to *|EMAIL|* why did I get this? unsubscribe from this list update subscription preferences *|LIST:ADDRESSLINE|* Condividi:TwitterLinkedInWhatsAppFacebookE-mailMi piace:Mi piace Caricamento... Correlati
