Italian Social Marketing Network Newsletter 156 11 Giugno 2018 Giuseppe Fattori Italian Social Marketing Network – Newsletter 156 by Giuseppe Fattori Powered by ESMA – European Social Marketing Association From marketingsociale2017.wordpress.com – June 10, 9:28 PM La Conferenza è un evento da non perdere per i professionisti del marketing sociale, della comunicazione e delle politiche della salute che stanno lavorando per promuovere il bene sociale attraverso un cambiamento positivo del comportamento. La Conferenza Europea vuole individuare e diffondere buone pratiche di marketing sociale e migliorare l’efficienza e l’efficacia delle pratiche sia a livello operativo che a livello strategico. Per partecipare Social Marketing: strategies and tools to promote HIV prevention – L.Milli, S.Mattioli, A.M. Pietrantonio, G.Fattori June 10, 11:26 PM Background: The aim of the study is the application of the techniques and tools of social marketing to improve the awareness about HIV transmission and encourage young students between the age of 18 and30 to access at HIV testing given that 85% of new diagnosis in 2016 may be attributed to unprotected sex (Italian National Health Service ISS-2016). The number of young people that take the test is low, making the risk of late presenters much higher; for that reason a survey was addressed to a sample of 200 Alma Mater Studiorum students. Material and methods: To realize the project’s goal we implemented a “Social Marketing Plan” in order to stimulate changes in the approach to the issue and induce changes in individual behavior; but there are still many barriers facing the achievement of this goal from lack perception of the risk and the stigma that the illness carries with it. To implement the study we planned a partnership with the “Plus Association” given their expertise in the execution of the “fast HIV test “and counselling in the “Blq Checkpoint Center” that was chosen as reference point for the students.The center is easily accessible by our target, guarantee the execution of the “fast HIV test” and counseling in a welcoming environment out of the hospital but in connection with the hospital for the “second level” assessments and treatments. Once the strategy was outlined, the next step was to reach the target, both, online and offline. Social networks were the “pillar” for online promotion, must of all Facebook and the “testatHiv page” through which we shared “information pills” about prevention in formats easily to absorb. Moreover, the “TestatHiv page” was the promoter of the offline work; this consisted in face to face interviews with students between 19 and 30,who were asked the knew the difference between AIDS and HIV, the ways of transmission and if they had ever taken the test. The goal of interviews was the highlighting of the poor knowledge about the issue, influence behaviors and stimulatestudents to go to the “BLQ CheckPoint Center” and get tested. Most of the students interviewed showed a lack of knowledge about the prevention issue; the 73.3% of the students had never taken the test. Results and Conclusions: Thanks to our initiative and the overtime opening of the “BLQ Checkpoint Center“to make easier access during the “European Testing Week”, 61 students under the age of 30 went to the “BLQ Checkpoint Center” to take the HIV test (29 heterosexuals and 32 homosexuals). The great increment of accesses that went much further the “European Testing Week” showed that this Social Marketing Strategy is successful and can produce positive cognitive and behavioral changes in this specific target group. Documento di consenso su principi, concetti e tecniche di Marketing Sociale – Edizione Italiana a cura di G.Fattori e A.M Pietrantonio (Edizione originale coordinata da Jeff French) From www.scoop.it – June 10, 9:46 PM The Economist – Both in rich and poor countries, universal health care brings huge benefits. An affordable necessity From www.economist.com – Today, 12:03 AM The argument for universal health care is clear. But getting there is difficult, says John McDermott The Power of Social Media in Medicine and Medical Education: Opportunities, Risks, and Rewards From clinchem.aaccjnls.org – June 10, 11:43 PM Trials and tribulations: cross-learning from the practices of epidemiologists and economists in the evaluation of public health interventions From www.ncbi.nlm.nih.gov – June 10, 11:38 PM The randomized controlled trial is commonly used by both epidemiologists and economists to test the effectiveness of public health interventions. Yet we have noticed differences in practice between the two disciplines. In this article, we propose that there are some underlying differences between the disciplines in the way trials are used, how they are conducted and how results from trials are reported and disseminated. We hypothesize that evidence-based public health could be strengthened by understanding these differences, harvesting best-practice across the disciplines and breaking down communication barriers between economists and epidemiologists who conduct trials of public health interventions. Digital Therapeutics: The Future of Health Care Will Be App-Based From www.forbes.com – Today, 12:16 AM One of the hottest new sectors of the app economy is Digital Therapeutics, a new category of apps that help treat diseases by modifying patient behavior and providing remote monitoring to improve long-term health outcomes Is digital health a behavioral science? From medcitynews.com – June 8, 10:46 PM A recent Fortune article on big data in healthcare quoted Dr. Brennan Spiegel, a physician-scientist at Cedars-Sinai Medical Center as saying, “Digital health is not a computer science or an engineering science; it’s a social science and a behavioral science,” in the context of a discussion on the hype-evidence gap in digital health. He tweeted the same line back in August, eliciting hundreds of retweets and shares. Spiegel has cited his own failure experience from attempting to build health technology whilst not addressing behavioral factors like patient motivation, engagement, and long-term adherence. He has elaborated, “Creating the tech isn’t the hard part. The hard part is using the tech to change patient behavior.“ As behavioral scientists, we are encouraged to see increasing value placed on behavioral science in a space that has generally been a slow adopter of it—after all, chief behavioral officers in digital health companies are still unicorns. Se Uber sbarca in sanità – di Gavino Macciocco From www.toscanamedica.org – June 10, 10:55 PM Come per Uber nel campo dei taxi, le innovazioni Uber-like in sanità mettono a nudo l’incapacità e il ritardo del sistema – e soprattutto dei professionisti – nel venire incontro alle legittime esigenze degli utenti. Perché è così difficile contattare il proprio medico telefonicamente? Perché non è possibile comunicare con lui via email o via skype? Perché fare una coda e perdere mezza giornata per la banale ripetizione di una ricetta? Organizzazioni più attente all’innovazione – guarda caso diffuse proprio nei pressi della Silicon Valley, cioè in California – come Kaiser Permanente da anni hanno introdotto modalità di rapporto tra medici e pazienti più dirette e più comode, basate sull’uso delle tecnologie e di internet4. …Ma la medaglia di queste innovazioni ha l’altra faccia, assai meno amichevole e rassicurante. Quella della polverizzazione dell’offerta sanitaria in un caotico mercato sanitario, dove il basso prezzo delle prestazioni ha come corrispettivo il basso salario, talora lo sfruttamento, dei professionisti, dove overdiagnosis e overtreatment sono quasi sempre la regola, dove la qualità non è quasi mai controllata, dove si possono facilmente annidare frodi e abusi. Rapporto GIMBE sulla sostenibilità del SSN. Spesa pubblica 112,1 miliardi, spesa privata 45,4 miliardi. From www.rapportogimbe.it – June 10, 10:35 PM 3.3. Sprechi e inefficienze Dopo i riferimenti culturali che hanno caratterizzato la sanità degli scorsi decenni (efficacia negli anni ’70-’80, EBM e costo-efficacia negli anni ’90, qualità e sicurezza negli anni 2000), oggi la crisi di sostenibilità dei sistemi sanitari, in particolare quelli a finanziamento prevalentemente pubblico, impone di riconoscere nel value il driver della sanità del XXI secolo. Il value, definito da Michael Porter come il «ritorno in termini di salute delle risorse investite in sanità», risulta dal rapporto tra outcome di salute rilevanti per il paziente (esiti favorevoli – effetti avversi) e costi sostenuti e può essere stimato a vari livelli: intero percorso assistenziale, singolo intervento sanitario, tempo/uomo, etc. “Le nostre stime indicano che il 19% della spesa pubblica e il 45% di quella privata non producono alcun ritorno in termini di salute” Nino Cartabellotta – Italia oggi Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26. From marketingsociale.net – June 10, 8:31 PM La contraccezione gratuita può contribuire a far diminuire sensibilmente le gravidanze inaspettate e ridurre le interruzioni volontarie di gravidanza, Conoscere per scegliere: la contraccezione Delibera regionale Confronto Nazionale sul Software in Sanità From www.swsanita.it – June 10, 12:38 AM La spesa sanitaria nazionale pesa per circa 130 miliardi di euro all’anno (Istat 2015), di cui solo il 2,4% destinati all’innovazione. Il Sistema Sanitario deve stare al passo con i tempi e per questo deve evolvere verso l’incremento dell’innovazione digitale, riconoscendo in essa il principale driver dello sviluppo delle policy sanitarie e della maggiore efficienza dei costi di produzione… Ma come fare? Come cambiano i processi di valutazione e acquisto del Software? Che ruolo hanno le centrali committenza e servizi nello scenario dell’aggregazione della domanda di ICT? Come si regolerà il rapporto tra Centrali di committenza e fornitori? PARTECIPAZIONE PUBBLICO> PARTECIPAZIONE AZIENDE> APP del mese – DAE respondER, l’applicazione che attiva i soccorritori From www.youtube.com – June 10, 1:03 AM Ogni anno, in Emilia Romagna, oltre 4.000 persone sono vittime di un arresto cardiaco improvviso. Un intervento tempestivo, con le prime manovre di rianimazione e l’impiego dei defibrillatori semiautomatici esterni, può rivelarsi decisivo: defibrillare entro 3-5 minuti dall’inizio dell’arresto può consentire, infatti, la sopravvivenza del paziente nel 50-70% dei casi. Nasce così un progetto specifico, realizzato dal Sistema 118 e finanziato dalla Regione con il contributo anche della Fondazione del Monte. Progetto che si basa sull’utilizzo di una App: DAE respondER. Prendiamo a cuore il nostro futuro – Claudia Recchia presenta uno strumento di educazione terapeutica per lo “scompenso cardiaco” From www.scoop.it – June 10, 11:36 PM App-based healthcare. Soon software that helps address chronic illness will expand dramatically. From www.nxtbook.com – June 8, 11:14 PM Digital therapeutics are a new category of apps that help treat diseases by modifying patient behavior and providing remote monitoring to improve long-term health outcomes. These apps can help hypertension patients lower their blood pressure, reduce dependence on opioids for those with chronic pain, and help diabetics monitor their blood sugar. “For blood pressure, diabetes, cholesterol, obesity – lifestyle-related chronic illnesses – the foundation of good care is behavioral change,” says dermatologist Dr. Joseph Kvedar, vice president of connected health at Partners HealthCare in Boston and a board member of the Personal Connected Health Alliance. Digital therapeutics is an especially powerful tool when it sends personalized messages that motivate people to make healthier choices, he adds. The digital therapeutics market is forecast to grow from $1.7 billion in 2016 to $9.4 billion by 2025, according to Grand View Research Inc. The increase is driven by improving technology and data algorithms, the openness of patients using and wearing technology, and research showing the e. ectiveness of technology in improving health. why did I get this? unsubscribe from this list * Condividi:TwitterLinkedInWhatsAppFacebookE-mailMi piace:Mi piace Caricamento... Correlati