Italian Social Marketing Association Newsletter 186 17 Marzo 2021 Giuseppe Fattori Italian Social Marketing Association – Newsletter 186 by Giuseppe Fattori Powered by Special Issue : Applying Social Marketing in Healthcare: Strategies to Promote Health – Editor: AnnaMaria Murante. Italian Social Marketing Association From www.mdpi.com – Today, 16:02 Papers addressing the activation of behaviors to produce individual and societal benefits in terms of health are invited for this Special Issue, especially those combining innovative strategies and tools coherently with social marketing, practical application, and evidence for the achieved results and outcomes. Papers that contribute to defining new policies and strategies at the national level are also welcome. Behaviour change for wildlife conservation From contentgroup.com.au – Today, 16:07 In this presentation from the 2020 GovComms Festival, Professor Sharyn Rundle-Thiele, Dr. Bo Pang and Dr. Patricia David from Griffith University discuss how they have used behaviour change theories and practices to help lead successful wildlife conservation campaigns. A Practical Guide for Rallying Stakeholders Through Advocacy – François Lagarde, Ariane Cyr and Fannie Dagenais From thephilanthropist.ca – Today, 16:27 Very few organizations can achieve their mission and social change objectives on their own. It is also hard to imagine significant and sustainable change without policy change. And policy change is rarely achieved without some advocacy activity aimed at rallying the public, stakeholders, and decision-makers around an issue and a solution. Hence, advocacy skills are now seen as a core competency for leaders who are serious about addressing the root causes of a given issue. “Renegades” Podcast Review: Obama and Springsteen Are Here to Lull America From www.newyorker.com – Today, 15:09 In “Renegades,” a new Spotify podcast, the rock superstar and the ex-President dub themselves rebellious outsiders while playing their familiar hits. Lawrence Ferlinghetti, Poet Who Nurtured the Beats, Dies at 101 – The New York Times From www.nytimes.com – Today, 15:11 An unapologetic proponent of “poetry as insurgent art,” he was also a publisher and the owner of the celebrated San Francisco bookstore City Lights. Exploring Mistakes and Failures in Social Marketing: The Inside Story – Julie Cook, Jennifer Lynes, Sarah Fries, 2021 From journals.sagepub.com – Today, 15:21 Background:Social marketing successes are relatively well-documented, but mistakes and failures in the field are not. When mistakes and failures are reported, they are usually on an ad hoc basis How we are talking to Alexa – Eva Lake From digital.nhs.uk – Today, 16:31 The NHS website team has worked with Amazon’s Alexa team to offer health information by voice search. Eva Lake, Head of Engagement for the website, explains how the collaboration is working. Indovina chi sono? From www.scoop.it – Today, 17:34 Alla fine la bolla di Clubhouse è scoppiata – fanpage.it From tech.fanpage.it – Today, 16:48 Delle decine di stanze attive nel periodo di boom della piattaforma ormai non c’è più traccia: in questi giorni, tolto l’entusiasmo per Sanremo che ha portato alla creazione di qualche “room” tematica, aprendo Clubhouse ci si trova davanti a una manciata di stanze italiane con poche decine di partecipanti. Giuseppe Fattori con SDA Bocconi: Promozione della salute e social media From www.scoop.it – Today, 16:21 Antonio Cianciullo – Coordinatore di Terra, il canale ambiente di HuffPost al Green Social Festival From marketingsociale.net – Today, 16:46 100 secondi per comunicare la sostenibilità – Zorba 2021 Antonio Cianciullo UffPost intervistato da Ludovica Romano e Caterina Baccigotti – Marketing Sociale Compass Sulla terra in punta di piedi – Di Sandro Spinsanti e Dagmar Rinnenburger From pensiero.it – Today, 15:26 Di fronte a un mondo reso malato dal comportamento irresponsabile dell’uomo e in cui epidemie e pandemie impongono di riconsiderare il rapporto con la natura, Sandro Spinsanti avverte l’urgenza di riflettere sulle modalità di un’indispensabile crescita spirituale. E avverte: non potendo più calcare la terra da padroni, dobbiamo adottare un atteggiamento rispettoso, il più leggero possibile, perché solo mettendoci sulla punta dei piedi e innalzandoci verso l’alto abbiamo qualche chance di sopravvivere. I principali Siti Web – Il Marketing sociale nelle diverse lingue e culture – A cura di: Italian Social Marketing Association From marketingsociale.net – Today, 17:51 International Social Marketing Association, SOCIAL MARKETING @ GRIFFITH, Community-Based Social Marketing, Italian Social Marketing Association, Tools of Change Canada, European Centre for Disease Prevention and Control, The National Social Marketing Centre, Social Marketing Association of North America, CDC – Social Marketing I martedì di Ambiente e Salute – UNIMORE/ISDE Modena From www.imartedidiisde.unimore.it – Today, 17:31 “La comunicazione per promuovere l’ambiente e la salute: istruzioni per l’uso” Modera Giovanni Gualmini, Caporedattore Gazzetta di Modena Relatori 16:15 – I social media per promuovere l’ambiente e la salute Giuseppe Fattori , Docente Marketing Sociale, UNIBO, Bologna – Responsabie “Coordinamento Nazionale Marketing Sociale” 16:45 – Comunicazione del rischio per la salute e l’ambiente: alcuni aspetti teorici preliminari Francesco Apruzzese , Medico, ISDE-Modena 17:15 – L’approccio “One Health” nella comunicazione del rischio alimentare Antonio Lauriola , Veterinario, AUSL Modena Fast fashion & Low cost Moda sostenibile e analisi di un brand green- Di Lucia Valentini From it.linkedin.com – Today, 15:17 Il tema centrale della tesina riguarda l’analisi dei cambiamenti odierni in riferimento all’approccio alla produzione, all’acquisto e al consumo della moda, in seguito all’affermazione e al successo del fast fashion nel mercato mondiale. Saranno poi esposti dei consigli verso un comportamento più salutare e razionale e verrà analizzato un marchio green ed ecosostenibile. Il ruolo dei media sulle informazioni di pubblico interesse: il caso degli anticorpi monoclonali – Di Giulio Formoso From www.scienzainrete.it – Today, 15:34 Nel parlare di anticorpi monoclonali, i media sono stati ben lontani dall’ideale di fornire informazioni trasparenti e basate su prove, alimentando opinioni di esperti e controversie basate su pettegolezzi non sostenuti dai dati L’Elogio dell’Ignoranza – Piero Formica TEDxBologna From www.youtube.com – Today, 15:39 Professor Piero Formica, founder of the International Entrepreneurship Academy (www.intentac.org), is a Senior Research Fellow at the International Value Institute (www.ivi.ie) at the National University of Ireland (Maynooth, Dublin) and directs an experiment laboratory on innovative startups at the centre of entrepreneurship (EDEN www.eden.nuim.ie) at the same university. In this talk he discusses how ignorance can lead to creativity. How the Public-Health Messaging Backfired From www.theatlantic.com – Today, 16:35 We can learn from our failures. When the polio vaccine was declared safe and effective, the news was met with jubilant celebration. Church bells rang across the nation, and factories blew their whistles. “Polio routed!” newspaper headlines exclaimed. “An historic victory,” “monumental,” “sensational,” newscasters declared. People erupted with joy across the United States. Some danced in the streets; others wept. Kids were sent home from school to celebrate. Condividi:TwitterLinkedInWhatsAppFacebookE-mailMi piace:Mi piace Caricamento... Correlati
