Italian Social Marketing Association Newsletter 195
Una selezione dell’ultima newsletter di iSMA


From marketingsociale.net
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22 December, 22:03

Volume 8 Edition 2 – December 2021 Written, compiled and edited by Julie Hentz, Florence Sécula and Fernanda Lica Note: with this last newsletter of 2021, the iSMA would like to look back at the highlights of the year in the field of social marketing with the end of year review by iSMA President Jeff French.
The social marketing paradox: challenges and opportunities for the discipline. M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee


From link.springer.com
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22 December, 23:21

This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for addressing these challenges.
La plus belle définition du marketing social en deux minutes: l’histoire de Danielle. François Lagarde


From www.youtube.com
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22 December, 23:39

Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d’une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.
Competing on Stories: Marketing and Cultural Narratives.  Christian Sarkar and Philip Kotler


From www.marketingjournal.org
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22 December, 22:52

This infamous quote is attributed to both Peter Drucker and Mark Fields (Ford) and is a warning to all message creators everywhere: culture is the key to navigating the perilous change agenda required for tomorrow. It is the lens through which we interpret and understand the world. It creates the world we occupy.
Il decalogo della comunicazione ambientale. A cura di Sergio Vazzoler


From www.scoop.it
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22 December, 22:42

Il comunicatore ambientale in azienda non

esiste oggi e forse mai esisterà: è un po’ una

figura mitologica. Al contrario, la comunicazione

ambientale diventa centrale per qualsiasi

organizzazione e necessita di specifici

“attrezzi del mestiere”.
La società irrazionale: Terrapiattisti e complottisti sono milioni – Censis 20021


From www.censis.it
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22 December, 22:10

… si leva un’onda di irrazionalità. È un sonno fatuo della ragione, una fuga fatale nel pensiero magico, stregonesco, sciamanico, che pretende di decifrare il senso occulto della realtà”
Please Stop Telling Me to Love My Body


From repeller.com
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22 December, 23:12

Forget body positivity. What about body neutrality?
Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study


From www.scoop.it
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22 December, 22:47

The HEALing Communities Study (HCS) is testing whether the Communities that Heal (CTH)

intervention can decrease opioid overdose deaths through the implementation of evidence-based practices

(EBPs) in highly impacted communities.
I concetti essenziali del marketing sociale. Prossimamente l’edizione italiana


From marketingsociale.net
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22 December, 22:06

“Social Marketing Key Concepts and Principles” è un corso online autogestito di tre moduli sempre disponibile e che può essere studiato ad un ritmo che si adatta alle esigenze degli studenti.
Community Based Social Marketing and Fast Fashion: FilGreen. Marketing sociale UNIBO


From www.youtube.com
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22 December, 23:04

Il nostro progetto tratta il tema del riuso e del riciclo di abiti usati e/o usurati, che solitamente terminano il loro ciclo di vita all’interno dei bidoni dell’indifferenziata.

Marketing Sociale UNIBO
L’ingerenza dell’industria del tabacco nelle politiche pubbliche in Italia


From www.scienzainrete.it
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22 December, 23:11

Nel mese di novembre, il terzo Global Tobacco Industry Interference Index relativo all’anno 2021 ha rilevato che l’Italia è tra i Paesi in cui le politiche relative al tabacco sono più esposte all’interferenza dell’industria. In questa biasimevole classifica, il nostro Paese è preceduto solo dalla Repubblica Dominicana (96 punti su 100), la Svizzera (92) e il Giappone (88).
Roland Barthes: Cos’è uno scandalo. Testi su se stesso, l’arte, la scrittura e la società.


From www.amazon.it
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22 December, 22:55

Intelligenza di straordinaria duttilità, fecondo interprete degli immaginari novecenteschi, sottile indagatore del desiderio dei corpi e del piacere dei testi: Roland Barthes è presente in tutta la sua brillantezza e leggiadra profondità in questa ricca messe di scritti finora mai pubblicati in Italia che raccoglie saggi sulla letteratura francese (Proust, Gide, Camus), cronache di vita intima e quotidiana, studi sulle arti figurative e inclassificabili pezzi d’occasione.
TikTok and public health: a proposed research agenda – BMJ Global Health


From gh.bmj.com
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22 December, 23:26

  • TikTok is a short video sharing social media platform that has grown rapidly since its launch, amassing over 1 billion monthly global users as of September 2021.

  • We argue that public health is served by paying urgent attention to the potential health-related implications of TikTok and suggest research agenda to inform decision-makers, health providers, researchers and the public.
Social Marketing: A Behavioural Change Rebel Turning 50. Dr Rowena Merritt 


From www.youtube.com
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22 December, 23:09

Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. …Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Hosted by Dr Christine Domegan, NUI Galway
Le nudge : outil efficace ou effet de mode? ⋅ Inserm, La science pour la santé


From www.inserm.fr
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22 December, 22:59

Les nudges, ces outils de « suggestion » disposés dans notre environnement, sont supposés nous aider à faire les bons choix, pour notre propre intérêt ou celui de la société.
Instagram Celebrates British Gen Z Self Exploration


From about.instagram.com
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22 December, 23:41

“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”
A COMMUNICATOR’S GUIDE TO COVID-19 VACCINATION


From www.scoop.it
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22 December, 22:38

UNESCO (2020) has termed this COVID-19 period to be a “disinfodemic,” filled with an

over-abundance of information and disinformation. With the staggered rollout around the

world of the COVID-19 vaccine, compelling and targeted communications are central to

increasing vaccine uptake.