2025 Pisa

Communication and Social Marketing for One Health. NextGenerationEU

2023 Contest

Social marketing for One Health

2022 Salonicco

The European Social Marketing Conference in Thessaloniki

Title: StayHealthy@home: was it so healthy for all? 

Authors: Anna Maria Murante, Sant’anna School of Advanced Studies of Pisa 

During the Covid-19, Governments introduced movement restrictions, imposed strict rules on outdoor and indoor physical activity, and asked to avoid contacts with elderly to keep them safe. Doing outdoor exercises became more complex to limit active lifestyles and loneliness became a plague for elderly that couldn’t receive “physical” support from relatives. The main aims of this work are to explore i) how elderly healthy behaved during the covid 19 pandemic compared with the adult population and ii) which factors facilitated or limited healthy lifestyles, such as physical activity, among elderly during the first lockdown. Data from 766 individuals aged 18+ were analysed….

2019 Edimburgh

The Future: Participants from thirty countries. Voices from Italy.

• Anna Maria Murante: A self-management educational intervention for persons with diabetes: findings on the support of social networks and its association with eating behaviors’ changes.
• Riccardo Bulgarelli, Rebecca Molinari, Erika Simonazzi, Sara Vancini, Elena Veronesi, Giuseppe Fattori: Progetto Raperonzolo-dona i tuoi capelli.
• Emilia Vergalito, Martina Sacco, Giuseppe Fattori – Social Marketing and Environment: Plogging for students of University of Bologna.