Social marketing for One Health. Poster contest 2022

The poster will deal with the themes of One health in a Perspective of Social Marketing focused on one of the tracks below:
How to participate in three steps:
- Describe the contents of the Poster respecting the guidelines – A* (Word File);
- Prepare the poster in high resolution, A0 aspect ratio, save it in PDF;
- Send Word and PDF files by December 15, 2022 to concorso@marketingsociale.net
- In the email indicate name, email, phone number for any communications;
- Each Author can send a maximum of 2 posters;
- You will receive confirmation of receipt a few days after receiving your email (please check your spam mailbox in case you don’t receive it);
- Disclaimer: the material sent may be used for non-profit training and health promotion initiatives.
For any queries you may have, please write to:
concorso@marketingsociale.net
A*- Guidelines for Word text (used by the jury to evaluate the poster)
Your text should include: | |
Poster title | Please provide a title that helps us understand the focus of the work described. |
Authors | With affiliation |
Poster Reference Track – B* | Please indicate which of the 14 tracks the poster fits best. |
Aims and objectives | Define the aims and objectives of the programme or research. |
Target group / focus | Indicate the group or groups of people who are at the center of the work. |
Focus on the project / Research | Indicate the problem under investigation and /or the focus of the intervention. |
Method / approach | Please indicate briefly the methods used. |
Relevant data and graphs | A graph/image to illustrate the work and results |
Results / evaluation | Summary of the main results |
Conclusions and recommendations | Summary of the main conclusions |
Link for more information | Include links to information about the program. |
B*- Poster tracks
Choose the theme closest to your work in a social marketing perspective :
Theme | Description |
1. Promote global and local health and reduce the impact of diseases through influence on behaviors. | Research, implementation and evaluation of non-communicable and communicable diseases. Action at policy, strategy and implementation level of the operational programme in both developed and developing contexts. |
2. Addressing and combating disinformation and misinformation | Interventions, research and strategies to address growing misinformation. Computer literacy, media regulation and online safeguarding. |
3.Use of citizen-centred design, participatory design, actor involvement and co-creation. | Insight and involvement of citizens in the implementation and evaluation of social marketing interventions. The use of design thinking, co-creation and prototyping in social marketing. Intercultural issues. Individual, group, community and/or organizational well-being. Non-mainstream communities and underdeveloped, developing and non-first-world societies intervention and research programs. |
4.COVID-19, lessons learned and future challenges | Presentations focused on sharing learning from the experience of the pandemic, new approaches, new theories and evaluation studies . |
5.Mental health and well-being | Research and interventions aimed at promoting positive mental health, addressing mental illness, stigmatization, promoting community well-being, developing social capital, resilience and tolerance in the community. |
6.Reducing crime, tackling domestic violence, trafficking in human beings, promoting security and social cohesion | Action on understanding and combating crime and other forms of antisocial behaviour. Promotion of safety and accident prevention, safer communities and social cohesion. National security, the fight against radicalisation, human trafficking, migration and deportation of refugees. |
7.Promoting equality and reducing inequalities | Including gender, race, disability, equity of sexual orientation. Poverty reduction, action to promote community empowerment and rural development. |
8.Global climate change, environmental protection, overconsumption and sustainability. Environment and health | Prevention and problem solving, research and implementation of programs, sustainable consumption, agriculture and fisheries. Environmental protection, species protection and ecological campaigns. Links between environment, consumption, consumer behaviour and health. |
9.Digital and technological impact on social behaviour. New platforms and techniques | Impact of new technologies on human behavior. The use of technology, social media and other forms of digital/online community Technology applied to problem solving and collective action to address social issues. |
10. Reduce the impact of addiction, including substances, alcohol abuse, tobacco and gambling | Prevention, treatment detection and harm reduction programs. Research and evaluations between sectors, regions, cultures and level of economic development. |
11 . Interdisciplinary and cross-sectoral action to influence behaviours for social good | Interdisciplinary, cross-sectoral partnerships and coalitions. Strategies to reduce social problems and promote sustainable intervention programs. Partnership management, stakeholder involvement and evaluation. Integration of skills. |
12. Advanced theory, research in social marketing and behavioral influence | Innovation, new methods of theoretical thinking/research methods and approaches in social marketing theory. Looking at why social marketing sometimes fails. Learn from other industries and disciplines. |
13. Use systemic thinking to solve complex social problems and influence social policy | Systemic approaches to theory and research focused on systems analysis and the development of a systemic critical response to complex societal challenges . Policy integration and upstream social marketing. Transformative service delivery, midstream social marketing. |
14. Critical social marketing | Critical social marketing examines the impact of commercial and business marketing on society and/or critically analyzes the theories, concepts, discourses, and practices of social marketing, to generate criticism, conflict, and change that facilitates social good. This track encourages proposals that engage with critical theory and critical approaches to examine the impact of commercial marketing and institutions on society (e.g., alcohol/tobacco/food/neoliberalism); and encourages work that promotes critical debate and reflexivity in social marketing such as critiques of current social marketing principles and practices. |
*Freely adapted from “World Social Marketing Conference – Brighton 2022
