The iSMA, ESMA and other affiliated global Social Marketing associations have identified a need for a short, high quality, low-cost, continuously available introduction course to Social Marketing that reflects iSMA endorsed concepts of Social Marketing and how they can be applied in a global…
Captation de la table ronde restitutive du symposium Le Marketing Social Appliqué à la Santé. Table ronde modérée par Véronique Regnier Denois (Institut PRESAGE) avec les interventions du Pr. Laure Ambroise (Coactis), Dr. Pierre Arwidson (SpF), Boris Chapoton (Chaire Hygée), Pr. Marie-Laure Gavard-Perret (CERAG), Pr. Karine Gallopel Morvan (EHESP), Luc Goethals (Chaire Santé des Aînés), Pr. Isabelle Prim-Allaz (Coactis), Stéphanie Verfay (Coactis), Marie-Claire Wilhelm (CERAG).
La investigación de mercados ha cambiado radicalmente en los últimos tiempos. Se incorporan tecnologías como el neuromarketing y la minería de datos, aplicadas en inmensas bases de datos como las redes sociales.
Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing.
Behaviour Change for Conservation • Change | Social and Behavioral Change Communication or SBCC is a planned theory based and evidence based process to facilitate social as well as behavior change. It uses Socio-Ecological model to analyze the problem from multiple levels (personal, interpersonal, community and other enabling environment) in order to identify the root causes, influences and intervention points for changing knowledge, attitude, behavior and social norm.
Evidence has shown that nations will not achieve their targets because efforts to control greenhouse gas emissions (GHGs) have been inadequate. Technology can play an important part in
the fight to lower global temperatures, but at what cost?
“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.
Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.
Dopo COP26 è sempre più urgente dare risposte concrete per il futuro del pianeta. Ascolta il podcast con l’intervista a Giovanni Mori, portavoce del movimento Fridays for Future
Stiglitz, Fitoussi e Martine Durand propongono una nuova agenda «oltre il Pil». Il volume propone un nuovo armamentario di metriche per stabilire la salute di una società, incluse misure sulla diseguaglianza e la vulnerabilità economica, sulla sostenibilità ambientale e su come le persone percepiscono la propria vita.
– Comment être plus efficace pour changer les comportements
pour le bien de tous ?
– Prévention santé et des risques, engagements pour l’environnement, lutte contre les discriminations, … comment changer d’échelle et influer sur les pratiques et les représentations?
The fashion industry is facing increasing global scrutiny of its environmentally polluting supply chain operations…
These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain.
E’ la moda veloce ed è dannosa per il Pianeta. Chiamata anche moda usa e getta, la fast fashion è tra i settori più inquinanti per l’ambiente ed è fondamentale passare a una filiera più green.
By the end of the course the student will have acquired conceptual, methodological and applicative skills of social marketing applied to issues of public utility, with particular reference to the Sustainable Development and Health Promotion.
Spanish giant Inditex, owner of the fashion brand Zara, pumped 120,992 tons of CO2 equivalent into the atmosphere in 2020 — a year marked by lockdowns linked to the COVID pandemic — and 350,101 tons in 2019. The H&M Group emitted 72,580 tons of CO2 equivalent in 2020 — 18 percent more than in 2019.
These courses have been created by seasoned social marketing thinkers, practitioners, and researchers in partnership with the International Social Marketing Association (iSMA) and European Social Marketing Association (ESMA) and aim to provide a truly engaging and insightful learning opportunities to those who enrol.
In an effort to assist local and national governments, businesses and key stakeholders to develop effective COVID-19 communication strategies focused on promoting protective behavior and maximum uptake of the new COVID-19 vaccines that are now coming on stream, UNITAR is pleased to present a series of training toolkits.
There are essentially three levels of nudging people respond to: Show Me, Help Me, and Make Me. At this point, the Show Me’s and Help Me’s are vaccinated.
There are growing initiatives and calls to focus greater attention to the social determinants of health (SDOH) and their impact on population health (Heiman and Artiga, 2015). Several emerging strategies are being used to begin to address social determinants, such as the use of health impact assessments and applying health in all policies (HiAP). .. Through exploration of the current state of SDOH in the healthcare industry, an analysis of blockchain technology will render the acceleration and adoption of SDOH to effectively provide improved health outcomes.
Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimedto compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube.
Voice controlled virtual assistants, delivered via consumer devices such as smart speakers and tablets, are being trialled by local authorities across England as a convenient and low-cost supplement or potential alternative to “traditional” telecare
In collaborazione con Medici per l’Ambiente (ISDE) e con Marketing Sociale e Comunicazione per la Salute APS.
Gli esperti coinvolti: Eloise Longo (ISS), Giovanni Mori (Fridays for Future), Eduardo Missoni (docente di Politiche globali per la salute), Sandro Spinsanti (cultore di Medical Humanities), Roberto La Pira (ilfattoalimentare.it), Alessandra Fabri (ISS), Laura Gennaro (CREA), Agostino Di Ciaula (Medici per l’ambiente), Aberto Mantovani (ISS), Giuseppe Costa (docente di Sanità pubblica). Prossimamente il link per la diretta.
…Marketing is the Devil bat this collection demonstrates the potential for marketing and marketer to make important contributions on the side of the Angels.
Ken Peattie (Cardiff University)
Negli ultimi anni si è progressivamente affermata una maggiore consapevolezza della necessità di un approccio olistico per far fronte ai rischi per la salute in termini globali. Con la definizione “One Health” si riconosce che la salute degli esseri umani è legata alla salute degli animali e dell’ambiente.
Al di là delle più evidenti e ahimè gravi conseguenze del #COVID, in molti tra gli studiosi dei fenomeni socioeconomici ricorderanno questa pandemia come la #pandemia degli #influencer. Se i virologi sono stati i veri protagonisti di questa pandemia, gli l’influencer intesi come categoria sono da annoverarsi tra i migliori interpreti del momento.
I creator di contenuti su TikTok o Twitch si occupano di Salute Mentale. È un bene o un male? Twitch è una video piattaforma conosciuta soprattutto per gli streaming di videogiochi. TikTok è un social network basato sull’utilizzo di video
[…] La filosofia arriva sempre troppo tardi. Come pensiero nel mondo, essa appare per la prima volta nel tempo, dopo che la realtà ha compiuto il suo processo di formazione ed è bell’e fatta…
Come attrarre i Millennials, la Gen X e i Boomer. Suggerimenti per comunicare al meglio con ogni generazione. Utilizza la segmentazione generazionale nella comunicazione di marketing per avere un approccio personalizzato a seconda del target di riferimento.
HIV, parliamone
Più silenzi, meno informazioni, poca attenzione? Sei vignette di Pat Carra per riflettere con humor su HIV e AIDS. http://www.helpaids.it/hivparliamone
La lutte contre l’obésité est d’autant plus efficace qu’elle est précoce. Pour sensibiliser les individus et les inciter à adopter une alimentation saine, le marketing social a fait ses preuves.
Download your free copy here: http://griffith.edu.au/increase-behaviour-change
We know the key to increasing rates of behavioural change. Embed more of social marketing’s fundamentals in your program planning, design and delivery, and you will increase change.
What do the publishing, film and healthcare industries have in common? They are all fields that tech giant Amazon ventures into. But even though healthcare is the latest the company got involved in – at least publicly -, Amazon is making leaps in the field.
Specific campaigns should be thought beforehand to reach women and people at the bottom of the social hierarchy to avoid furthering social inequalities in terms of morbidity and mortality.
During the pandemic, a lot of assumptions were made about how people behave. Many of those assumptions were wrong, and they led to disastrous policies.
Savez-vous que votre cerveau combine deux modes de pensée ? Qu’il existe une pensée rapide et une pensée lente ? Que chacune dispose de ses compétences comme de ses biais ? Vous le pressentiez ! Cette vidéo de 2mn vous en apprendra plus sur la théorie de Kahneman. Alors… pensez-y à 2 fois ! www.competencepro.net
vidéo conçue et réalisée par www.comCpro.net
La meditazione di Carrère e i consigli del “flânerd” Pietro Minto su come annoiarsi meglio sono uniti in un nodo decisivo per capire il nostro tempo, segnato dalla concentrazione come risorsa da cui estrarre valore
ESMA currently has twelve national representatives who promote the objectives of ESMA within their home countries and provide news of their countries’ social marketing activities and developments to the wider European community.
I possibili significati di questa espressione sono due: il primo è un significato tecnico, cioè si tratta di valutare il consumo umano di risorse naturali rispetto alla capacità che ha la terra di generare queste stesse risorse…..
Il secondo è un significato simbolico, ovvero possiamo pesare sulla terra di più o di meno e ciò dipende dalle nostre scelte
Video recording of the fifth Planetary Health Online Lecture.
Cities can be drivers of enormous power for the required transformative changes. Therefore, innovative urban development presents major opportunities to improve population health, reduce greenhouse gas emissions and prepare for health risks exacerbated by climate change.
Climate and ecology are inextricably linked. Both are now in great peril. If we do not tackle those challenges with co-ordinated efforts then we stand far less chance of solving either of them. This holistic approach forms the basis of the Climate and Ecological Emergency Bill..
Il Parlamento europeo però si è schierato contro la pratica dell’alimentazione forzata e ha dichiarato di voler mettere fine a questa vera e propria crudeltà.
In un momento storico in cui la mancanza di risorse non può più essere un alibi, occorre accelerare il passaggio verso una sanità sostenibile, prendendo atto a tutti i livelli di errori e miopie e ripartendo con grande senso di responsabilità. Per farlo occorre un “patto culturale”. Ecco i fronti “caldi”
