Special Issue : Applying Social Marketing in Healthcare: Strategies to Promote Health – Editor: AnnaMaria Murante. Italian Social Marketing Association

From www.mdpi.com
– Today, 16:02

Papers addressing the activation of behaviors to produce individual and societal benefits in terms of health are invited for this Special Issue, especially those combining innovative strategies and tools coherently with social marketing, practical application, and evidence for the achieved results and outcomes. Papers that contribute to defining new policies and strategies at the national level are also welcome.

Behaviour change for wildlife conservation

From contentgroup.com.au
– Today, 16:07

In this presentation from the 2020 GovComms Festival, Professor Sharyn Rundle-Thiele, Dr. Bo Pang and Dr. Patricia David from Griffith University discuss how they have used behaviour change theories and practices to help lead successful wildlife conservation campaigns.

A Practical Guide for Rallying Stakeholders Through Advocacy – François Lagarde, Ariane Cyr and Fannie Dagenais

From thephilanthropist.ca
– Today, 16:27

Very few organizations can achieve their mission and social change objectives on their own. It is also hard to imagine significant and sustainable change without policy change. And policy change is rarely achieved without some advocacy activity aimed at rallying the public, stakeholders, and decision-makers around an issue and a solution. Hence, advocacy skills are now seen as a core competency for leaders who are serious about addressing the root causes of a given issue.

“Renegades” Podcast Review: Obama and Springsteen Are Here to Lull America

From www.newyorker.com
– Today, 15:09

In “Renegades,” a new Spotify podcast, the rock superstar and the ex-President dub themselves rebellious outsiders while playing their familiar hits.

Lawrence Ferlinghetti, Poet Who Nurtured the Beats, Dies at 101 – The New York Times

From www.nytimes.com
– Today, 15:11

An unapologetic proponent of “poetry as insurgent art,” he was also a publisher and the owner of the celebrated San Francisco bookstore City Lights.

Exploring Mistakes and Failures in Social Marketing: The Inside Story – Julie Cook, Jennifer Lynes, Sarah Fries, 2021

From journals.sagepub.com
– Today, 15:21

Background:Social marketing successes are relatively well-documented, but mistakes and failures in the field are not. When mistakes and failures are reported, they are usually on an ad hoc basis

How we are talking to Alexa – Eva Lake

From digital.nhs.uk
– Today, 16:31

The NHS website team has worked with Amazon’s Alexa team to offer health information by voice search. Eva Lake, Head of Engagement for the website, explains how the collaboration is working.

Indovina chi sono?

From www.scoop.it
– Today, 17:34

Alla fine la bolla di Clubhouse è scoppiata – fanpage.it

From tech.fanpage.it
– Today, 16:48

Delle decine di stanze attive nel periodo di boom della piattaforma ormai non c’è più traccia: in questi giorni, tolto l’entusiasmo per Sanremo che ha portato alla creazione di qualche “room” tematica, aprendo Clubhouse ci si trova davanti a una manciata di stanze italiane con poche decine di partecipanti.

Giuseppe Fattori con SDA Bocconi: Promozione della salute e social media

From www.scoop.it
– Today, 16:21

Antonio Cianciullo – Coordinatore di Terra, il canale ambiente di HuffPost al Green Social Festival

From marketingsociale.net
– Today, 16:46

100 secondi per comunicare la sostenibilità – Zorba 2021
Antonio Cianciullo UffPost intervistato da Ludovica Romano e Caterina Baccigotti – Marketing Sociale Compass

Sulla terra in punta di piedi – Di Sandro Spinsanti e Dagmar Rinnenburger

From pensiero.it
– Today, 15:26

Di fronte a un mondo reso malato dal comportamento irresponsabile dell’uomo e in cui epidemie e pandemie impongono di riconsiderare il rapporto con la natura, Sandro Spinsanti avverte l’urgenza di riflettere sulle modalità di un’indispensabile crescita spirituale. E avverte: non potendo più calcare la terra da padroni, dobbiamo adottare un atteggiamento rispettoso, il più leggero possibile, perché solo mettendoci sulla punta dei piedi e innalzandoci verso l’alto abbiamo qualche chance di sopravvivere.

I principali Siti Web – Il Marketing sociale nelle diverse lingue e culture – A cura di: Italian Social Marketing Association

From marketingsociale.net
– Today, 17:51

International Social Marketing Association, SOCIAL MARKETING @ GRIFFITH, Community-Based Social Marketing, Italian Social Marketing Association, Tools of Change Canada, European Centre for Disease Prevention and Control, The National Social Marketing Centre, Social Marketing Association of North America, CDC – Social Marketing

I martedì di Ambiente e Salute – UNIMORE/ISDE Modena

From www.imartedidiisde.unimore.it
– Today, 17:31

“La comunicazione per promuovere l’ambiente e la salute: istruzioni per l’uso” Modera
Giovanni Gualmini, Caporedattore Gazzetta di Modena

Relatori
16:15 – I social media per promuovere l’ambiente e la salute
Giuseppe Fattori , Docente Marketing Sociale, UNIBO, Bologna – Responsabie “Coordinamento Nazionale Marketing Sociale”
16:45 – Comunicazione del rischio per la salute e l’ambiente: alcuni aspetti teorici preliminari
Francesco Apruzzese , Medico, ISDE-Modena
17:15 – L’approccio “One Health” nella comunicazione del rischio alimentare
Antonio Lauriola , Veterinario, AUSL Modena

Fast fashion & Low cost Moda sostenibile e analisi di un brand green- Di Lucia Valentini

From it.linkedin.com
– Today, 15:17

Il tema centrale della tesina riguarda l’analisi dei cambiamenti odierni in riferimento all’approccio alla produzione, all’acquisto e al consumo della moda, in seguito all’affermazione e al successo del fast fashion nel mercato mondiale.
Saranno poi esposti dei consigli verso un comportamento più salutare e razionale e verrà analizzato un marchio green ed ecosostenibile.

Il ruolo dei media sulle informazioni di pubblico interesse: il caso degli anticorpi monoclonali – Di Giulio Formoso

From www.scienzainrete.it
– Today, 15:34

Nel parlare di anticorpi monoclonali, i media sono stati ben lontani dall’ideale di fornire informazioni trasparenti e basate su prove, alimentando opinioni di esperti e controversie basate su pettegolezzi non sostenuti dai dati

L’Elogio dell’Ignoranza – Piero Formica TEDxBologna

From www.youtube.com
– Today, 15:39

Professor Piero Formica, founder of the International Entrepreneurship Academy (www.intentac.org), is a Senior Research Fellow at the International Value Institute (www.ivi.ie) at the National University of Ireland (Maynooth, Dublin) and directs an experiment laboratory on innovative startups at the centre of entrepreneurship (EDEN www.eden.nuim.ie) at the same university. In this talk he discusses how ignorance can lead to creativity.

How the Public-Health Messaging Backfired

From www.theatlantic.com
– Today, 16:35

We can learn from our failures. When the polio vaccine was declared safe and effective, the news was met with jubilant celebration. Church bells rang across the nation, and factories blew their whistles. “Polio routed!” newspaper headlines exclaimed. “An historic victory,” “monumental,” “sensational,” newscasters declared. People erupted with joy across the United States. Some danced in the streets; others wept. Kids were sent home from school to celebrate.

Italian Social Marketing Association Newsletter 185

23 Febbraio 2021 Giuseppe Fattori

Italian Social Marketing Association – Newsletter 185

by Giuseppe Fattori

Systems and structures – Social Marketing @Griffith

From blogs.griffith.edu.au
– Today, 22:23

Over time systems have been built delivering structure that enables and supports people to live, work and play. Our systems provide order, created between people through rules and social norms. As individuals, we may not always stop to think about how the institutions and structures surrounding us have come…

Social marketing and conservation. R.Smith, G.Salazar, J.Starinchak, L.Walters, D.Verissimo

From www.researchgate.net
– Today, 17:41

Most conservation issues stem from people’s actions and choices, so halting biodiversity loss depends on changing human behaviour (Schultz, 2011). The two main approaches traditionally used to achieve such behaviour change are based on education, where people are encouraged to understand and appreciate the natural world, and legislation, where people are punished for breaking
rules and laws designed to protect nature (Rothschild, 2000)…..

“L’amore non uccide. Femminicidio e discorso pubblico: cronaca, tribunali, politiche” a cura di Pina Lalli

From www.letture.org
– Today, 21:12

Prof.ssa Pina Lalli, Lei ha curato l’edizione del libro L’amore non uccide. Femminicidio e discorso pubblico: cronaca, tribunali, politiche edito dal Mulino: cosa sono davvero i femminicidi? La nostra ricerca fornisce due tipi di risposte a questa domanda apparentemente semplice. Per comprendere meglio, facciamo un piccolo passo indietro. Il termine femminicidio fu utilizzato in contesto internazionale da Diana Russel di fronte…..

Rumor Propagation is Amplified by Echo Chambers in Social Media. D.Choi et al.

From www.ncbi.nlm.nih.gov
– Today, 21:57

Spreading rumors on the Internet has become increasingly pervasive due to the proliferation of online social media. This paper investigates how rumors are amplified by a group of users who share similar interests or views, dubbed as an echo chamber.

Consigliato! One Health: un approccio e un metodo non più rinviabili. di F.Lirussi, E.Ziglio – Scienza in rete

From www.scienzainrete.it
– Today, 21:00

Una sola salute per gli umani, gli animali e l’ambiente: è questo il senso dell’approccio One Health, che ora più che mai è urgente adottare, e l’OMS ha recentemente redatto una giuda per una ripresa che lo segua. Ma al quadro concettuale si deve dar seguito con nuove pratiche innovative e con una coerenza e volontà politica che sono mancate in passato

Seth Godin: «Gli influencer sono il passato, caduti nella trappola dei social»

From www.ilsole24ore.com
– Today, 21:15

Il futuro degli influencer appartiene già al passato. Perché nella maggior parte dei casi coloro che vengono definiti influencer non lo sono affatto. Piuttosto sono hacker egoriferiti legati alle pubbliche relazioni, e per giunta spesso scarsamente remunerati. D’altronde raccontarsi sui social media è una corsa che non porta alcun vantaggio, perché nel lungo periodo non genera né attenzione e né fiducia. Nella stragrande maggioranza dei casi i social sono una trappola.

La scienza è una grande, fondamentale, questione democratica – Valigia Blu

From www.valigiablu.it
– Today, 21:21

L’affermazione “la scienza non è democratica” è diventata uno slogan ripetuto da molti. Il punto non è tanto decidere se essere d’accordo o meno con una simile affermazione, ma rendersi conto di quale sia il vero problema da affrontare quando si parla di scienza e democrazia.

Effetto Thunberg: i ricercatori che misurano come Greta ha rilanciato l’attivismo climatico – WIRED.it

From www.wired.it
– Today, 21:39

Per la prima volta l’influenza della giovane attivista svedese sul pubblico è stata misurata in modo empirico, scoprendo che potrebbe stare contribuendo a creare una nuova generazione di persone impegnate per le cause collettive

Environmental, Social, and Governance (ESG) Investing: A Balanced Analysis of the Theory and Practice of a Sustainable Portfolio. J.Hill

From www.amazon.it
– Today, 21:34

Environmental, Social, and Governance (ESG) Investing: A Balanced Analysis of the Theory and Practice of a Sustainable Portfolio presents a balanced, thorough analysis of ESG factors as they are incorporated into the investment process. An estimated 25% of all new investments are in ESG funds, with a global total of $23 trillion and the U.S. accounting for almost $9 trillion. Many advocate the sustainability goals promoted by ESG, while others prefer to maximize returns and spend their earnings on social causes.

Discrepancy in scientific authority and media visibility of climate change scientists and contrarians – Nature communications

From www.nature.com
– Today, 21:05

Since the early 2000s there has been little disagreement among scientific experts over the fundamental evidence supporting the existence, origin, and societal significance of anthropogenic climate change (CC). Yet, while an anthropogenic cause is supported by an overwhelming majority of climate change scientists (CCS), climate change contrarians (CCC) have successfully organized a strong voice within politics and science communication in the United States.

Il Marketing sociale nelle diverse lingue e culture – A cura di: Italian Social Marketing Association

From marketingsociale.net
– Today, 22:08

Giuseppe Fattori, Karine G.Morvan – Viêt Nguyen Thanh, Gerard Hastings – Christine Domegan, Nancy Lee – Philip Kotler, Hans Lichtsteiner – Robert Purtschert, Julie Huibregtsen, Jeff French & Ross Gordon, Daniel Eber Mendive, Carlos Oliveira Santos

I social media per promuovere l’ambiente e la salute. UNIMORE/ISDE – Marketing sociale

From www.slideshare.net
– 19 February, 22:58

Il ruolo dei social media e dei competitor per la salute umana e del pianeta. Tra terrapiattisti e negazionisti.
“I martedì di ambiente e salute” UNIMORE e ISDE – 2 Marzo 2021

Manuale di marketing sociale per la salute e per l’ambiente. Non solo saponette – Recensione di Ada Aliprandi

From doi.org
– Today, 17:28

Una freccia nella faretra del Settore pubblico. Giuseppe Fattori – medico, ex dirigente Ausl, docente presso l’università di
Bologna – nel suo libro “Manuale di marketing sociale per la salute e per l’ambiente. Non solo saponette” ci accompagna nei meandri di questo potente strumento al servizio del benessere sociale, sviscerando tutti i “trucchi” di una buona progettazione per il miglioramento della salute (e non solo).
Cultura e Salute Editore Perugia

2° Conferenza nazionale sull’economia circolare

From www.youtube.com
– Today, 22:49

Presentazione del Rapporto nazionale sull’economia circolare in Italia 2020, realizzato dal Circular Economy Network (CEN), la rete promossa dalla Fondazione per lo sviluppo sostenibile e da 14 aziende e associazioni di impresa, e da ENEA.

The ‘3.5% rule’: How a small minority can change the world – BBC Future

From www.bbc.com
– Today, 21:48

Nonviolent protests are twice as likely to succeed as armed conflicts – and those engaging a threshold of 3.5% of the population have never failed to bring about change.

#IYFV2021: Fruits and vegetables, your dietary essentials

From www.youtube.com
– Today, 21:46

“Alexa, Am I pregnant?”: A content analysis of a virtual assistant’s responses to prenatal health questions during the COVID-19 pandemic

From pubmed.ncbi.nlm.nih.gov
– Today, 21:44

Ensuring that mobile health (mhealth) tools, such as Amazon Alexa, are evidence-based and credible in answering common prenatal questions has important implications for this pandemic and future consumer needs.

Clubhouse, più che un social è un sequestro di persona – Domani

From www.editorialedomani.it
– Today, 21:37

Chi non conosce questo nuovo social network, ideato nella Silicon Valley e ormai diventato affare a nove zeri di venture capital, per prima cosa sappia che lo invidio perché ha ancora tempo per scappare e vivere in pace la sua vita. All’app si accede solo se ti arriva un invito. E se hai un iPhone. Per chi ha passato la pandemia a casa da solo, tutte queste conversazioni accessibili sembrano una rivoluzione

The Science of Changing Behavior for Environmental Outcomes

From behavior.rare.org
– Today, 21:28

In this review, we identify and describe behavior change interventions that tackle components of five leading environmental challenges: biodiversity conservation, climate mitigation, water management and conservation, waste management, and land management. We review these interventions from three main perspectives: the strength of evidence, their integration of insights from behavioral science, and their integration of insights from social science.

Italian Social Marketing Association Newsletter 184

23 Gennaio 2021 Giuseppe Fattori

Italian Social Marketing Association – Newsletter 184

by Giuseppe Fattori

Social marketing: Citizen focused social policy. Jeff French

From www.youtube.com
– Today, 16:55

The Social Marketing team at Griffith University have pulled together a 24-hour stream of presentations from leading practitioners and academics from across the globe…Hhow COVID-19 has changed the way government and public sector organisations communicate.

Social marketing: Segmenting Adults to Change Nutrition Behaviors – Agents of Change Summit 2020

From www.youtube.com
– Today, 16:58

Watch Shiloh Beckerley, Ph.D., Senior Research Scientist at Rescue Agency, explain how psychographic segmentation can help public health organizations develop messages that result in healthy behavior change before joining the other panelists for an in-depth discussion

Taking the Pulse of Social Marketing – Diogo Veríssimo, 2020

From journals.sagepub.com
– Today, 17:29

The papers presented at WSMC can tell us a lot about the current state of social marketing, where the field is going, what topics are receiving the most attention and how different aspects of the discipline are framed. To gain some insights I carried out a text mining analysis looking at the most frequent single words appearing in the full texts of all papers accepted for WSMC 19.

H2H Marketing: The Genesis of Human-to-Human Marketing – P.Kotler, W.Pfoertsch, U.Sponholz

From www.amazon.it
– Today, 17:22

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Winners And Losers Of 2020 In Digital Health

From medicalfuturist.com
– Today, 17:23

We collected a list of areas relevant to digital health that were clear winners and losers this year that forecast trends for the years ahead.

Collaboration Between Public Health and Marketing Experts as a Response to COVID-19 – Population Health Management

From www.liebertpub.com
– Today, 17:16

Population Health Management

Rapporto Territori 2020 – Alleanza Italiana per lo Sviluppo Sostenibile

From asvis.it
– Today, 18:04

Il Rapporto ASviS sui Territori 2020 pone l’accento sulla necessità di un coinvolgimento dei diversi territori (regioni, province, città e aree interne) nella trasformazione necessaria per portare il Paese su un sentiero di sviluppo sostenibile. Dal Rapporto, il primo così dettagliato e articolato mai prodotto nel nostro Paese su territori e sostenibilità, emerge, da un lato, la varietà di situazioni dei territori italiani rispetto ai 17 Obiettivi di sviluppo sostenibile (SDGs), ben al di là della classica divisione tra Nord, Centro e Sud del Paese, dall’altro l’uso crescente dell’Agenda 2030 come chiave di programmazione delle politiche territoriali da parte delle Regioni e delle Città.

Delivering a ‘Net Zero’ National Health Service

From www.supplychain.nhs.uk
– Today, 17:07

The UK government has committed itself to reaching net zero carbon by 2050. This means significantly reducing emissions as well as off-setting using carbon capture, such as planting trees.
The health and care system in England are responsible for an estimated 4-5% of the country’s carbon footprint so has a major role to play in supporting this.
The direction, scale and pace of change are described in the report, which also examines a number of different areas that are critical to carbon reduction across the NHS. These include: Estate and Facilities Medicines Supply Chain Travel and Transport Food, Catering and Nutrition Research, Innovation and Off-setting.

Put the science into COVID communications

From thehill.com
– Today, 18:35

President-elect Biden’s transition team for his administration’s COVID-19 Task Force is a major step forward to dealing with the coronavirus pandemic in the United States. However, a critical area of expertise is lacking — members who can provide the expertise and experience to craft a science-based approach to public health communication.

Twitter: social marketing influencers – Gennaio 2021 Listly

From marketingsociale.net
– Today, 17:56

The Social Marketing Influencers – From “Social Marketing: Behavior Change for Social Good” by Nancy Lee, Philip Kotler 2019Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata.Visualizzare nella modalità “curated”.Potete segnalate gli account mancanti a fattori@marketingsociale.net – Italian Social Marketing Association

Salvatore Settis: “L’ambiente, un bene comune per le generazioni future”

From www.youtube.com
– Today, 17:08

Disuguaglianze: dal Titanic a Canning Town

From marketingsociale.net
– Today, 17:40

Ricordate la storia del Titanic affondato nel 1912 con 2200 passeggeri, durante il naufragio ne morirono circa 1550. Con una differenza: in prima classe morì il 40% dei passeggeri mentre in terza classe l’86 % più del doppio. Si seppe soltanto dopo che il Titanic non aveva scialuppe per tutti e favorirono i passeggeri della…

#DistantiMaUniti: la comunicazione pubblica tra innovazioni e fragilità alla ricerca di una ridefinizione. F.Faccioli, L.D’Ambrosi, G.Ducci, A.Lovari

From siba-ese.unisalento.it
– Today, 15:56

Negli ultimi vent’anni profonde trasformazioni hanno interessato la comunicazione del settore pubblico, modificandone e ridefinendone le pratiche e gli strumenti, influenzandone i confini e le traiettorie di ricerca…
La pandemia Covid-19 ha rappresentato un punto di svolta per la comunicazione del settore pubblico…
L’allineamento e la sincronicità tra le diverse voci e piattaforme istituzionali e la presenza di un efficace coordinamento, emergono durante il blocco mentre si indeboliscono nella fase successiva.

Sistema Salute. Cultura e Salute Editore Perugia

From www.scoop.it
– Today, 16:39

La prevenzione: ruolo dell’individuo e della società. Sandro Spinsanti

From www.sandrospinsanti.eu
– Today, 16:50

All’etica non possiamo domandare di giustificare la medicina preventiva, o addirittura di sostenere la sua aspirazione a rivendicare un primato rispetto a quella curativa. L’assunto «È meglio prevenire che curare» costituisce, in ultima analisi, una affermazione autoreferenziale…
È stata avviata obbligatoriamente la terza rivoluzione in sanità, che comporta l’obbligo morale di valutare se i nostri interventi sanitari vanno in direzione di una società «salutogenica». Da ora in poi la qualità etica e quella economica-gestionale negli interventi sanitari, di cura e di prevenzione, si implicano reciprocamente.

La vita ben spesa di Pietro Greco. Luca Carra

From www.scienzainrete.it
– Today, 17:12

Oggi 18 dicembre 2020 se ne è andato di prima mattina Pietro Greco. Lo immagino allontanarsi con il passo del maratoneta, qual è effettivamente stato – e di valore – nella prima parte della sua esistenza. Deve essere la corsa che gli ha lasciato quell’impronta nel carattere, dolce ma tenace. Pietro era un uomo buono, spiritoso e coltissimo, con una passione divorante per la scienza, la storia, la politica…

Five rules for evidence communication. nature

From www.nature.com
– Today, 16:44

Avoid unwarranted certainty, neat narratives and partisan presentation; strive to inform, not persuade. “Be persuasive”, “be engaging”, “tell stories with your science”.

Most researchers have heard such exhortations many times, and for good reason. Such rhetorical devices often help to land the message, whether that message is designed to sell a product or win a grant. These are the traditional techniques of communications applied to science.
This approach often works, but it comes with danger.

LitCovid is a unique web system for tracking the most recent publications and literature about the Coronavirus

From www.ncbi.nlm.nih.gov
– Today, 18:39

LitCovid is a curated literature hub for tracking up-to-date scientific information about the 2019 novel Coronavirus. It is the most comprehensive resource on the subject, providing a central access to 91451 (and growing) relevant articles in PubMed.

Italian Social Marketing Association Newsletter 183

1 Dicembre 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 183

by Giuseppe Fattori

Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada – Sarah Fries, Julie Cook, Jennifer Kristin Lynes, 2020.

From journals.sagepub.com
– Today, 21:10

Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. This research builds upon these benchmarks by using both the benchmarks and additional assessment criteria to assess five Canadian programs that have used CBSM principles.

UK National Occupational Standards for Social Marketing Practice.

From europeansocialmarketing.org
– Today, 20:39

The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence.
This is a significant contribution to the professionalisation of social marketing. These standards can be copied and customised for different country context and will help to further develop social marketing practice.

“Effatà”: un miracolo sotto forma di progetto. Di Sandro Spinsanti

From www.sandrospinsanti.eu
– Today, 20:18

Una ventata di irragionevolezza nelle relazioni di cura sta investendo la nostra società. Medici, infermieri e altri professionisti sanitari, che si sono trovati in prima linea nell’emergenza della pandemia, senza presìdi di protezione e sottorganico, in una prima fase sono stati esaltati con toni enfatici. Ora il clima si sta rovesciando contro di loro.

L’ossessione per gli scacchi. Da Nabokov a Calvino, una rassegna letteraria delle battaglie su scacchiera.

From www.iltascabile.com
– Today, 20:25

È impossibile decifrare con postera certezza il punto storico e geografico in cui gli scacchi sono sbocciati nella forma completa del gioco che conosciamo oggi.

NHS teams up with Amazon to bring Alexa to patients – NHS The Guardian

From www.theguardian.com
– Today, 21:23

Voice assistant enlisted to aid elderly and blind patients who cannot easily search for advice.
The NHS has teamed up with Amazon to allow elderly people, blind people and other patients who cannot easily search for health advice on the internet to access the information through the AI-powered voice assistant Alexa.

Is social media ready for a Covid-19 vaccine?

From www.vox.com
– Today, 21:16

On Monday, Pfizer and BioNTech announced in a press release that their vaccine candidate was more than 90 percent effective at preventing Covid-19 infection, based on initial results from their ongoing phase 3 clinical trial. The company expects to have applied for emergency use authorization with the Food and Drug Administration (FDA) by the end of November and could have as many as 50 million doses produced by the end of 2020.

Crisi ambientale e COVID 19: occasione mancata o opportunità da cogliere? – Rete Italiana Ambiente e Salute

From rias.epiprev.it
– Today, 20:56

UK government messaging on Covid-19: Five principles and recommendations for a COVID communication reset

From www.independentsage.org
– Today, 20:47

The UK is currently experiencing a second wave of the SARS-CoV-2 pandemic and England began a second national lockdown on November 5th 2020. Independent SAGE’s “Emergency six-week plan for England in response to rising cases, hospitalisations and deaths” (October 16th), urged the UK government to reset its communication strategy in order to bring the clarity required for people to understand precisely what to do.

San Francisco just banned gas in all new buildings. Could it ever happen in Australia?

From www.abc.net.au
– Today, 20:30

San Francisco has now joined other US cities in banning natural gas in new homes. It’s time for a serious rethink on the way many of us cook and heat our homes, writes Madeline Taylor and Susan M Park.

Webinar su “Social media e promozione della salute” all’Azienda Ospedaliero Universitaria di Pisa

From www.slideshare.net
– Today, 21:37

Marketing sociale e promozione della salute

Change2020 – Saving Our Planet and Making Change Happen

From www.youtube.com
– Today, 20:28

This Change 2020 event is focussed on how we can save our planet and make more change happen. Five jam-packed keynotes followed by a thought-provoking Q&A session. Happy watching.

Billie Eilish – Therefore I Am

From www.youtube.com
– Today, 20:27

La regina degli scacchi

From www.netflix.com
– Today, 20:22

Jeune, brillante et hantée, elle éblouit le monde des échecs. Mais chaque coup vers la gloire la rapproche du gouffre. Regarder les bandes-annonces et en savoir plus.

Alexa, do I have COVID-19? – Nature 2020

From www.nature.com
– Today, 21:20

Researchers are exploring ways to use people’s voices to diagnose coronavirus infections, dementia, depression and much more.

Primary children learned ‘little or nothing’ at home during school lockdown closures

From www.demographicscience.ox.ac.uk
– Today, 21:11

Primary school children learned ‘little or nothing’ at home during lockdown school closures, according to new research from the Leverhulme Centre for Demographic Science at the University of Oxford. The study, published on pre-print server SocArXiv, and which has been submitted for peer-review, found that, even in a co

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (English Edition) eBook: Hay, Rachel, Eagle, Lynne, Bhati, Abhishek

From www.amazon.it
– Today, 20:52

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour.

Amazon entra nelle vendite on-line dei farmaci da prescrizione, già i primi effetti sui competitor

From www.pharmastar.it
– Today, 20:43

E’ una vera rivoluzione quella che Amazon ha iniziato estendendo anche ai farmaci da prescrizione la convenienza, comodità e possibilità di scelta che esiste per gli altri settori merceologici. Oggi l’azienda di Seattle ha annunciato il lancio di Amazon Pharmacy, permettendo ai clienti negli Stati Uniti di completare un’intera transazione di farmaci sul loro desktop o sul dispositivo mobile attraverso l’App Amazon.

Italian Social Marketing Association Newsletter 182

19 Ottobre 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 182

by Giuseppe Fattori

GovComms Festival – 17 Novembre 2020

From marketingsociale.net – 17 October, 22:41

Contentgroup presenta GovComms Festival , il primo evento globale al mondo dedicato al futuro delle comunicazioni governative. Il festival di quest’anno fa parte di “Government After Shock” dell’Organizzazione per la cooperazione e lo sviluppo economico ( OCSE) . Il GovComms Festival è un’opportunità unica per governi, organizzazioni del settore pubblico per discutere del futuro delle comunicazioni dirette ai cittadini.

Come guadagnano i social spiegato in “The Social Dilemma” Netflix

From www.youtube.com – 18 October, 12:28

Se non stai pagando un prodotto, allora sei TU il prodotto”. Questa frase, citata in questa scena di The Social Dilemma, spiega come ogni social sia in competizione con un altro per attirare l’attenzione delle persone. Ecco spiegato nel nuovo documentario Netflix, alcuni degli aspetti più fondamentali di questa industria. A cominciare da una domanda: da cosa guadagnano i social?.In questo ibrido tra dramma e documentario sull’influenza pericolosa dei social network, alcuni esperti di tecnologie lanciano l’allarme sugli strumenti che hanno creato.Guarda ora “The Social Dilemma”: https://www.netflix.com/it/title/81254224

Scientific consensus on the COVID-19 pandemic: we need to act now – The Lancet

From www.thelancet.com – 18 October, 12:14

Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) has infected more than 35 million people globally, with more than 1 million deaths recorded by WHO as of Oct 12, 2020. As a second wave of COVID-19 affects Europe, and with winter approaching,we need clear communication about the risks posed by COVID-19 and effective strategies to combat them. Here, we share our view of the current evidence-based consensus onCOVID-19.

Reducing the Spread of COVID-19: A Social Marketing Perspective – Nancy R. Lee, 2020

From journals.sagepub.com – 17 October, 22:54

This article presents perspectives on what social marketing principles, strategies, and best practices appear to have been applied to reducing the spread of the coronavirus disease 2019 (COVID-19), even if they were not labeled as such. In addition, it discusses which ones were not apparent in this campaign to date (as of April 30, 2020) and might have helped.

Dr Timo Dietrich – CHANGE 2018 keynote

From www.youtube.com – 17 October, 23:32

Dr Timo Dietrich | Lecturer (Griffith University)/Research Fellow (University of Queensland) CHANGE 2018 keynote:
“We don’t stop playing because we grow old, we grow old because we stop playing”. ~ Bernard Shaw
Gamification applies the principles of play to engage and have fun while ensuring program messages are received. Gamification can change behaviour for the better, and it doesn’t have to break the bank.

The effects of communicating uncertainty on public trust in facts and numbers – PNAS

From www.pnas.org – 17 October, 23:02

Does openly communicating uncertainty around facts and numbers necessarily undermine audiences’ trust in the facts, or the communicators?
Communicating uncertainty numerically only exerted a minor effect on trust. Knowing this should allow academics and science communicators to be more transparent about the limits of human knowledge.

La gestione della complessità dei servizi sanitari: le competenze necessarie di management e leadership – Di Carlo Favaretti. Sistema Salute Perugia

From www.scoop.it – 18 October, 00:06

L’articolo di Carlo Favaretti dibatte sulla gestione della complessità dei servizi sanitari e offre elementi di riflessione “operativa” per sviluppare le competenze (conoscenze, abilità pratiche e atteggiamenti) di manager e leader sanitari moderni.
SISTEMA SALUTE
La Rivista italiana di educazione sanitaria
e promozione della salute

Mercanti di dubbi: Come un manipolo di scienziati ha nascosto la verità, dal fumo al riscaldamento globale – Naomi Oreskes, Erik M. Conway

From www.amazon.it – 18 October, 00:30

Fumo, DDT, piogge acide, buco nell’ozono e riscaldamento globale: per decenni, l’applicazione delle misure a tutela della salute delle persone e dell’ambiente è stata ritardata da scienziati, politici, apparati industriali e media compiacenti. Mercanti di dubbi spiega come hanno fatto, e cosa occorre fare per difendersi dalla manipolazione.

Attività fisica a casa. Una serie d’infografiche per proporla. Dors

From www.dors.it – 18 October, 00:23

Pubblichiamo 4 infografiche per promuovere comportamenti attivi nei periodi in cui siamo costretti a rimanere a casa. Sono rivolte a genitori, a chi lavora da casa, a chi vive in condizioni considerate di rischio e di vulnerabilità.

What Is Wrong With Advertising in Three Promoted Tweets

From www.brandingmag.com – 17 October, 23:05

“According to the Institute of Practitioners in Advertising, today’s advertising works less well at helping companies sell more stuff than at any time in the last 24 years.”

Ai tempi del Covid: i 63 studenti del Corso di Marketing Sociale 2020/2021 Compass Università di Bologna – G.Fattori

From web2salutegiovani.blog – 18 October, 01:02

(Lavori in corso) 1 – Ciclo sostenibile. Con il progetto Ciclo Sostenibile ci poniamo come obiettivo quello di promuovere l’utilizzo di alternative sostenibili al classico assorbente usa e getta. Per arrivare ad un cambiamento nei comportamenti delle donne sarà necessario …
MARKETING SOCIALE

John Snow Memorandum – The Lancet

From www.johnsnowmemo.com – 18 October, 12:17

Japan, Vietnam, and New Zealand, to name a few countries, have shown that robust public health responses can control transmission, allowing life to return to near-normal, and there are many such success stories. The evidence is very clear: controlling community spread of COVID-19 is the best way to protect our societies and economies until safe and effective vaccines and therapeutics arrive within the coming months.We cannot afford distractions that undermine an effective response; it is essential that we act urgently based on the evidence.To support this call for action, sign the John Snow Memorandum.

Climate Change Communication – Nuova Lista @mktsociale

From twitter.com – 17 October, 22:52

@mktsociale Health Promotion: Social Marketing, Social Media, salute, ambiente, disuguaglianze sociali.

Il Nastro Verde 2020 – Rassegna di cinema sostenibile -Multicampus Sostenibile

From site.unibo.it – 17 October, 23:12

Cinque pellicole per parlare di sostenibilità e salute: torna per il secondo anno la Rassegna Il Nastro Verde, che parte dal cinema per riflettere su sfide e contenuti dello sviluppo sostenibile. Dal 30 settembre fino al 28 ottobre, 5 appuntamenti tutti i mercoledì saranno l’occasione per confrontarsi su temi come la moda etica circolare, la sicurezza alimentare e i modelli di autoproduzione, la crescita demografica e l’impatto sulla sopravvivenza del Pianeta, gli inquinanti ambientali.

Innovations in Social Marketing and Public Health Communication – SpringerLink

From link.springer.com – 17 October, 23:10

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

To Solve COVID-19, We Need to See It for What It Is: A Configuration Crisis – By Lee Anne Fennell

From behavioralscientist.org – 17 October, 23:51

COVID-19 has disrupted the usually unnoticed chunks into which the world is organized. Take, for example, the uneasy start of the new school year. All of the familiar ways in which schools segment and structure life—the self-contained classrooms, the contiguous time blocks spent at school, the on-site lunches and after-school activities—have been scrambled or scrapped. Students, teachers, and parents are struggling to adjust.

Se i genitori chiedono ad Alexa di leggere le storie della buonanotte ai bambini…

From www.illibraio.it – 17 October, 23:46

Da un sondaggio è emerso che il 26% dei genitori inglesi preferisce delegare a dispositivi tecnologici, come Amazon Alexa, la lettura di storie della buonanotte. L’uso delle tecnologie sta prendendo sempre più piede, sostituendo però momenti che segnano la crescita psicologica dei bambini

5 Things We Need To Do In This Pandemic – And Why We Aren’t Doing Them

From blog.funeasypopular.com – 17 October, 23:44

COVID-19 isn’t the first public health issue with serious messaging challenges. Behavior change experts share five things we need to do in this pandemic.

Piano Nazionale della Prevenzione 2020-2025

From www.scoop.it – 17 October, 23:20

Convivere con l’incertezza, tra successo e insuccesso – Di Daniele Coen. Forward

From forward.recentiprogressi.it – 18 October, 00:21

Il mestiere del medico è segnato dall’incertezza. Questo però non deve spaventare, ma piuttosto stimolare la capacità critica. In un documentatissimo libro di alcuni fa, “Ending medical reversal”, due medici americani, Vinay Prasad (relatore al congresso 4words17, ndr) e Adam Cifu, elencano 146 studi clinici pubblicati tra il 2001 e il 2010 da una prestigiosa rivista, il New England Journal of Medicine, che hanno dimostrato l’inefficacia di decine di esami o di trattamenti che erano stati fino ad allora praticati su migliaia, se non su milioni di pazienti.

Italian Social Marketing Network Newsletter 181

18 Settembre 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 181

by Giuseppe Fattori

Il primo manuale italiano di “Marketing sociale per la salute e per l’ambiente. Non solo saponette” – Appena uscito

From marketingsociale.net
– Today, 12:39

“Perché non puoi vendere la solidarietà come vendi una saponetta?” Con questa domanda nel 1951 il dott. Weibe, psicologo della ricerca, riferendosi alla pubblicità radio/televisiva diede inizio a quello che poi diventerà il “Social Marketing….
Grazie a Pina Lalli per la stimolante prefazione e a Cultura e Salute Editore Perugia, un prezioso “artigiano” dell’editoria.

Change2020: Identifying Consumer Insights that Matter – Social Marketing @ Griffith

From www.youtube.com
– Today, 13:00

This Change 2020 event will take you into the world of consumer insights that will help you design innovative behaviour change solutions. Enjoy our very first Change2020 series, proudly brought to you by Social Marketing @ Griffith.

Global COVID-19 study finds a strong link between health messaging and behaviour

From www.concordia.ca
– Today, 13:11

Montreal researchers say data can help authorities reach certain groups to improve safety guideline adherence. Six months after its initial launch, a Montreal-led international survey of global attitudes around the COVID-19 pandemic is yielding tangible and useful results. It also reflects the wide range of responses from the global population seen since much of the world went into lockdown this spring.

Italian women and 16th-century social media

From blog.oup.com
– Today, 15:08

Venetian courtesan Veronica Franco (1546-1591) describes the perils of her profession in one of her Familiar Letters, which she published in 1580: “To give oneself as prey to so many men, with the risk of being stripped, robbed or killed, that in one single day everything you have acquired over so much time may be taken from you, with so many other perils of injuries and horrible contagious diseases; to drink with another’s mouth, sleep with another’s eyes, move according to another’s desires, always running the clear risk of shipwreck of one’s faculties and life, what could be a greater misery?”

Della gentilezza e del coraggio: Breviario di politica e altre cose – Di Gianrico Carofiglio

From www.amazon.it
– Today, 11:32

La qualità della vita democratica scaturisce innanzitutto dalla capacità di porre e di porsi buone domande, dalla capacità di dubitare. E questo vale tanto per chi il potere ce l’ha quanto, forse soprattutto, per chi apparentemente non ce l’ha. Cioè noi. Perché i cittadini hanno un potere nascosto, che li distingue dai sudditi e che deriva proprio dall’esercizio della critica e dunque della sorveglianza.

The Lancet’s editor: ‘The UK response to coronavirus is the greatest science policy failure for a generation’ . The Guardian

From www.theguardian.com
– Today, 11:42

Richard Horton does not hold back in his criticism of the UK’s response to the pandemic and the medical establishment’s part in backing fatal government decisions

Coronavirus, la comunicazione scientifica fallisce se si esprime dissenso con l’insulto – Di Roberto De Vogli

From www.ilfattoquotidiano.it
– Today, 11:50

Personalità che esprimono opinioni sul coronavirus nei mass media, invece di insultare i colleghi che la pensano diversamente, dovrebbero contribuire a creare una cultura nazionale dove le ingiurie diventino più umilianti per chi le proferisce rispetto a chi le riceve.

The changing geopolitics of energy – America’s domination of oil and gas will not cow China – The Economist

From www.economist.com
– Today, 14:33

Being an importer of fossil fuels and an exporter of renewable technology is not so bad.
The united states of america is now the number-one energy superpower anywhere in the world,” President Donald Trump told oilmen in Midland, Texas this summer, from a stage decorated with gleaming black barrels.

New report on health promotion – from #HealthReimagined. Download your free copy

From www.croakey.org
– Today, 14:41

Please download, read and share this 119-page report compiling our coverage from VicHealth’s five-part webinar series, Life and Health Re-imagined. It covers: How can we reshape work to benefit everyo

An Evidence-Based Campaign to Reduce Teen Vaping

From www.youtube.com
– Today, 11:39

There is no question that teen vaping is an epidemic across the US. We are now at 28% teen vaping use in the past 30 days among US high school students, which is the largest amount of teens using a nicotine-based product in 20 years. This is something that every single community needs to take action on.
www.rescueagency.com/ready-made-campaigns

Social media e ragazzini che “SVAPANO” – Green social festival

From marketingsociale.net
– Today, 12:01

Secondo il Guardian “British American Tobacco” usa i social media e gli influencer per aggirare le leggi sulla pubblicità. Dall’Italia, controlla 33 paesi in tutto il mondo e oltre 400 influencer.
L’industria del tabacco si rivolge ai ragazzi attraverso i social media e paga gli inluencer per promuovere le sigarette elettroniche su Istagram o TicTok eludendo le leggi sulla pubblicità che proteggono i giovani.

How Juul Hooked Kids and Ignited a Public Health Crisis

From time.com
– Today, 11:36

How a mostly unregulated company disrupted Big Tobacco and hooked millions of Americans on a new vice

Questioni di vita & di morte. La spiritualità nell’ultimo tratto di strada – Di Sandro Spinsanti

From www.amazon.it
– Today, 11:27

Seguendo il percorso della fase finale della vita e l’intreccio delle relazioni che si creano – con i professionisti della cura, con le strutture sociali e nell’ambito dell’intimità familiare – il libro vuol favorire la consapevolezza. E aiutare a prendere le decisioni più responsabili.

La persona. Siamo uno o siamo molti? – Umberto Galimberti. Festival della filosofia Modena

From www.festivalfilosofia.it
– Today, 14:11

festivalfilosofiamacchine 2020
Le potenzialità emotive non si esauriscono nei nostri dispositivi razionali: in che modo la follia ci permette un distanziamento dal Sé che porti ad esprimerci come persone?

The myth of generalisability in clinical research and machine learning in health care

From www.thelancet.com
– Today, 13:20

An emphasis on overly broad notions of generalisability as it pertains to applications of machine learning in health care can overlook situations in which machine learning might provide clinical utility. We believe that this narrow focus on generalisabilityshould be replaced with wider considerations for the ultimate goal of building machine learning systems that are useful at the bedside.

Digital boards and the path to sustainable NHS transformation

From www.digitalhealth.net
– Today, 14:18

Digital representation on NHS boards is something which many IT leaders have campaigned for and Paul Richards, a non-executive director at Torbay and South Devon NHS Foundation Trust, explores how it could help with building sustainable transformation across the NHS.

5 Digital Health Trends that are Transforming Patient Care

From thejournalofmhealth.com
– Today, 14:25

As digital health gains momentum, the medical professional is bound to shift and evolve at a growth rate that is sure to outpace the previous years. Today, as the promise of digital health becomes even more highlighted, more and more patients expect the physicians to deliver better standards of care customized to their needs. Not only this, they expect the practices to meet their requirements in a manner suited to their personal schedules and lifestyles. In lieu of this digitization and changing patient expectations, there are five key trends that are transforming the digital health landscape as well as patient care.

Parliamone: Medici e visibilità online, come essere presenti sul web

From digitalhealthitalia.com
– Today, 11:45

Il medico dovrà valorizzare al massimo la propria visibilità sul web per diventare un punto di riferimento nelle ricerche online. Per un medico che vuole essere visibile online, non basta avere una pagina personale sul web. È necessario posizionarsi nelle prime pagine dei motori di ricerca, in modo da comparire tra i primi risultati rispetto alle ricerche degli utenti e, quindi, di potenziali clienti.

Italian Social Marketing Network Newsletter 180

25 Agosto 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 180

by Giuseppe Fattori

Philip Kotler: Marketing is the Original Behavioral Economics

From evonomics.com
– Today, 21:03

Social marketing provides a more holistic approach to influencing behavioral change.
I often see writers equating “nudging” with behavioral economics. It’s as if nudging is the essence of behavioral economics. As much as I respect the nudging concept and its contributions, behavioral marketing calls for a larger scheme than nudging. That scheme is social marketing.

Consigliato! Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy – J. French, S. Deshpande, W. Evans, R. Obregon. IJERPH

From www.mdpi.com
– Today, 18:05

This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake.

Emerging from COVID-19 lockdown: advice for change agents

From blogs.griffith.edu.au
– Today, 17:47

As Australia, and many other parts of the world start to emerge from lockdown, we asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton Business School in the UK.

Bambini in piscina: alcune regole di sicurezza – ISS

From www.iss.it
– Today, 18:37

ISS-Sorvegliare costantemente i bambini in acqua è la prima regola, ma anche seguire alcuni semplici accorgimenti può essere fondamentale per prevenire incidenti:
– recintare le piscine
– coprirle con un telo quando non si usano
– togliere tutti i giocattoli, far indossare le cuffie

Consigliato! Il Distretto – Di Gavino Maciocco

From www.saluteinternazionale.info
– Today, 18:28

Oggi più che mai c’è bisogno di Distretto, per le molteplici funzioni che il territorio è chiamato a svolgere e che troppo a lungo sono rimaste insoddisfatte, con enorme danno per la salute della popolazione ………….
Non è facile trovare nella storia della medicina scelte di politica sanitaria – quali quelle adottate pervicacemente dalla Regione Lombardia – che abbiano avuto effetti così catastrofici sulla salute della popolazione.

Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review

From journals.plos.org
– Today, 18:30

Author summary Neglected tropical diseases (NTDs) affect the life of more than a billion people, particularly those living in vulnerable conditions. Five priority strategies exist to prevent and control these diseases that require the adoption of preventive or control behaviors. Social marketing is an approach to behavior change that can help address NTDs. This study aimed to examine social marketing interventions focusing on NTDs using a systematic review of the literature.

More bad news for BPA: Novel analysis adds to evidence of chemical’s health effects

From www.ehn.org
– Today, 21:45

Exposure to minuscule amounts of bisphenol-A can cause a multitude of health problems, including effects on the developing brain, heart and ovaries, according to a paper published on Thursday that integrates data from several animal studies.

NHS organisations adopt clinical decision support tool during pandemic

From www.digitalhealth.net
– Today, 21:35

A number of NHS organisations have adopted the UpToDate clinical decision support tool to help during the Covid-19 pandemic. Wolters Kluwer Health’s UpToDate is an evidence-based knowledge system that helps clinicians make the right decisions at the point of care.

La promozione della salute può imparare dalla crisi?- Dors

From www.dors.it
– Today, 21:13

Il mondo post covid non sarà più quello di prima. Anche la promozione della salute deve cambiare. È necessario pensare a politiche della salute innovative, prioritariamente nell’area della prevenzione e della promozione della salute. Per avviarsi senza indugio su questo percorso può essere utile cominciare a fare un elenco di cosa abbiamo imparato dalla pandemia.

The first Italian “Social marketing manual for health and the environment. Not just soap”- Out in September

From marketingsociale.net
– Today, 17:31

Out in September
“Why can’t you sell solidarity like you sell soap?” With this question in 1951, Dr. Weibe, a research psychologist, referring to radiotelevision advertising began what would later become “Social Marketing”. After 70 years, social marketing is ready to go beyond the simple tactical level and move to the strategic level in order…

Annalisa Vandelli – Zorba. Green Social Festival

From www.youtube.com
– Today, 18:39

Allattamento al seno con Alexa – Zorba al Green Social Festival – Gazzetta di Modena

From video.gazzettadimodena.gelocal.it
– Today, 18:17

Allattamento al seno e Alexa, l’assistente vocale di Amazon. Il progetto si chiama «Start for life» ed è stato sperimentato in Inghilterra dove il tasso di allattamento al seno è tra i più bassi del mondo. Il 75% delle donne inizia ad allattare quando nasce il bambino, purtroppo al sesto mese la percentuale scende al 25%. Pe affrontare il problema il Sistema Sanitario Inglese ha sperimentato un programma di sostegno all’allattamento che per la prima volta usa l’assistente vocale Alexa.

IL MERCATO DELLE “INFLUENZE”. DALL’OPINION LEADER ALL’INFLUENCER

From www.glistatigenerali.com
– Today, 18:58

Ha fatto parlare e discutere e ha suscitato varie polemiche l’esibizione dell’influencer Chiara Ferragni agli Uffizi, peraltro invitata di proposito dal direttore. Il polverone mediatico non meraviglia, è un moltiplicatore intenzionalmente cercato da chi vuol fare rumore. In casi più commercialigarantisce una marea di like e quindi di potenziali acquirenti…..

Consigliato! La cortina di fumo – Report 25/05/2020

From www.youtube.com
– Today, 18:55

I prodotti a tabacco riscaldato sono meno pericolosi delle tradizionali sigarette? Un’inchiesta internazionale in collaborazione con il consorzio OCCRP.

Il lavoro di cura pesato sulla bilancia dell’etica -Di Sandro Spinsanti

From www.sandrospinsanti.eu
– Today, 21:23

La più sintetica ed efficace definizione del lavoro di cura la fornisce Saturno, il padre degli dei, nel racconto del mitografo Igino (II sec. d. C.). Chiamato a decidere nella disputa tra Giove, la dea Cura e Gea, la Terra, a chi appartenga l’uomo, sentenzia: indipendentemente da ciò che avverrà dopo la morte, “finché l’uomo vive lo possieda Cura”. Dipendiamo dal lavoro di accudimento della dea. O di chi agisce in sua vece. Sempre; ma soprattutto quando la non autosufficienza predomina, nelle fasi iniziali e finali del ciclo vitale. Insomma, dal pannolino al pannolone siamo figli di Cura.

The Health Pregnancy Guide

From www.plasticpollutioncoalition.org
– Today, 21:42

The Healthy Pregnancy Guide: The best tips, products, and tools for a healthier pregnancy and planet. Created by Plastic Pollution Coalition and MADE SAFE to help expecting parents create a healthy, plastic-free environment for their growing family.

Moletest Aims to Revolutionise Melanoma Skin Cancer Screening with its New Test, Nomela

From thejournalofmhealth.com
– Today, 21:31

British medical technology company, Moletest (Scotland) Ltd, is aiming to substantially reduce the number of unnecessary dermatology referrals to secondary care using a new digital tool nomela®, the first and only professional medical rule-out screening test for skin lesions suspected of melanoma.

COVID 19 and Misinformation Social Media Analysis

From www.scoop.it
– Today, 21:10

Italian Social Marketing Network Newsletter 179

21 Luglio 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 179

by Giuseppe Fattori

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot – Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox, Samuel Hodgkins, 2020

From journals.sagepub.com
– Today, 23:33

Background:Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarkso to change behavior is rare.

Alcohol labelling policies: most countries lagging behind in promoting healthier choices

From www.euro.who.int
– Today, 22:51

According to a new report, labelling of alcoholic beverages is not consistent or even considered in many countries in the WHO European Region.

Adolescent Health in the Nordic Region – Health promotion in school settings

From nordicwelfare.org
– Today, 22:53

Positive health can be boosted among school students. In many parts of the Nordic region schools are implementing health promotion measures that focus on encouraging wellness – in other words, concentrating on things that make students feel good.

The Story of Plastic – Trailer

From www.youtube.com
– Today, 22:20

Learn how the mass production of single-use plastic has put us in the biggest environmental crisis in history. Visit https://www.storyofplastic.org/watch to learn how you can watch The Story of Plastic.

Why the world needs viruses to function – BBC Future

From www.bbc.com
– Today, 22:32

If all viruses disappeared, the world would be very different — and not necessarily for the better. But what exactly would happen?

16th World Congress on Public Health 2020

From wcph2020.com
– Today, 23:03

The World Federation of Public Health Associations (WFPHA), Italian Society of Hygiene, Preventive Medicine and Public Health (SItI) and the European Public Health Association (EUPHA) are pleased to invite you to the 16th World Congress on Public Health. Co-chairs of the Congress are Walter Ricciardi and Carlo Signorelli.

Amazon is Building a Health and Wellness Team around Alexa

From thejournalofmhealth.com
– Today, 22:28

Amazon is reportedly building a team to incorporate its digital assistant Alexa, with healthcare in the US, says GlobalData, a leading data and analytics company.
Alexa already has widespread reach with up to 11% of US consumers using it in their home and in September 2017, the company announced that basic health information and advice provided by Mayo Clinic would be available on the device.

Brave new word – Pandating: coronavirus and the language of love – The Economist

From www.economist.com
– Today, 23:01

When it comes to relationships, coronavirus has changed everything from courtship to cohabitation: enter a new language of love to cover dating, dumping and divorce. Has a friend told you about their evening spent engaged in “coronalingus” just as you were recovering from a brutal “zumping”? Maybe you know a devoted “Cuomosexual”. If you want to find love in a lengthy lockdown, or simply preserve your wilting relationship, it can help to learn the lingo.

How To Find The Best Keywords For Your Website – Marie Ennis-O’Connor

From medium.com
– Today, 22:42

93% of online experiences begin with a search engine.
So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.
Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

Demain, tous crétins ? – Regarder le documentaire complet

From www.arte.tv
– Today, 22:22

Baisse du QI, troubles du comportement et autisme en hausse : cette enquête alarmante démontre que les perturbateurs endocriniens affectent aussi la santé mentale.

Una provocazione semiseria: Tra il Kardashian Index e gli influencers ambientali- Green social festival

From www.youtube.com
– Today, 22:18

Il Kardashian index è stato introdotto dal genetista Neil Hall nel 2014 con intenti ironici e misura la discrepanza tra la fama di uno scienziato calcolata prendendo in considerazione la quantità di follower che ha su Twitter – e il numero delle citazioni che le sue pubblicazioni hanno all’interno della letteratura scientifica. L’indice deve il suo nome a Kim Kardashian, che, secondo l’autore, è “famosa per essere famosa”. Per approfondire ZORBA: lo sai che…

Tendenze e cambiamenti nella comunicazione e nei social – Pina Lalli

From www.youtube.com
– Today, 22:14

Estratto dal webinar organizzato dalla Conferenza di Scienze della Comunicazione: La Comunicazione alla sfida del Covid-19Immaginare e progettare il futuro

Borsa di studio della durata di 12 mesi, eventualmente rinnovabile sul tema “Attività di ricerca sulla misurazione e analisi delle determinanti degli health behavior e del social support

From www.santannapisa.it
– Today, 23:13

Termine per la presentazione della domanda: 27.07.2020 12:00 Valutazione titoli: 29/07/2020 ore 9.00
Colloquio: 31/07/2020 ore 9.30 – via telematica
Pubblicazione graduatoria: 03/08/2020 alle ore 12:00

Povertà e pandemia. Il virus CoViD-19 colpisce tutti gli strati sociali allo stesso modo?

From siamobenefit.apotecanatura.it
– Today, 22:37

Le principali evidenze disponibili circa gli effetti della disuguaglianza sociale sulla esposizione a rischio e sui danni alla salute da CoViD-19 indicano che i determinanti (fattori che influenzano lo stato di salute di un individuo e, più estesamente, di una popolazione) della nuova malattia infettiva sono più diffusi tra le fasce più svantaggiate della popolazione, facendo sì che l’infezione possa colpire di più queste categorie sociali.

Social Media and Mobile Apps for Health Promotion in Australian Indigenous Populations: Scoping Review

From www.jmir.org
– Today, 22:24

Health promotion organizations are increasingly embracing social media technologies to engage end users in a more interactive way and to widely disseminate their messages with the aim of improving health outcomes. However, such technologies are still in their early stages of development and, thus, evidence of their efficacy is limited.

Le skill necessarie per affrontare l’incertezza

From sentichiparla.it
– Today, 22:35

Incertezza e imprevedibilità sono le parole su cui abbiamo dovuto costruire le nostre vite in questi mesi. Margaret Heffernan spiega come affrontarle.

Why you might be drinking too much during lockdown – BBC Future

From www.bbc.com
– Today, 22:57

Confined to our homes with little else to do, it is tempting to turn to the bottle for entertainment, but rather than making us feel better, it may be doing us harm.

La classe inversée : que peut-elle apporter aux enseignants ?

From www.reseau-canope.fr
– Today, 22:57

Intégrer le numérique dans sa pratique pédagogique. La classe inversée est l’objet d’un immense engouement dans toutes les sphères de l’enseignement en Europe et aux États-Unis. S’agit-il d’un mouvement durable offrant de nouvelles perspectives pédagogiques dans un système scolaire essoufflé ou d’une mode qui ne convient qu’à certains enseignants, à certains élèves ? Quelles sont les conditions à respecter pour mettre en place une classe inversée efficace ?

Les étonnantes vertus de la méditation – Regarder le documentaire complet

From www.arte.tv
– Today, 23:04

La méditation est devenue un nouveau champ de recherche pour les scientifiques. Un documentaire éclairant sur ses bienfaits pour notre santé. Il présente également un panorama des nouvelles applications médicales que la pratique de la méditation pourrait ouvrir dans un avenir proche.

Italian Social Marketing Network Newsletter 178

25 Giugno 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 178

by Giuseppe Fattori

Harnessing Social Media to Listen to Community – Social Marketing @ Griffith

From
www.youtube.com
– Today, 19:35

Social media use is ubiquitous capturing people from all walks of life. Many use social media to convey attitudes, opinions and preferences. Michael will unpack social listening showing you how you can get in touch with the communities you serve and show you how the insights can be put into action. This talk will give practical examples showcasing how listening to the community has created change through campaigns, policy actions and more.

Promoting Health on Social Media: The Way Forward – Lorien C. Abroms.

From
journals.sagepub.com
– Today, 18:48

Figuring out how to make our digital technologies health promoting is one of the key public health challenges of the 21st century. Social media has become a dominant and pervasive force in modern societies, affecting people’s daily habits and patterns both in the United States and in other parts of the world. In many ways, the ubiquity of social media presents exciting opportunities for improving public health.

Toward a Common Agenda for the Public and Private Sectors to Advance Digital Health Communication

From
www.scoop.it
– Today, 22:26

The original anti-vaxxers How the zeal of Edward Jenner contributed to today’s culture wars – The Economist

From
www.1843magazine.com
– Today, 20:34

Since the dawn of vaccination there has been a war of disinformation, propagated by both sides. The anti-vaccinationists have lied, bent statistics, invented scare stories and buried facts that undermine their case. They have committed crimes against medicine, science and humanity, and exposed millions to the dangers of preventable infections. The other side may be guilty of far less heinous crimes, but it is not blame-free. The evangelistic desire to spread the benefits of vaccines as widely as possible led pro-vaccinationists to play down the risks, giving fuel to arguments against vaccination.

AReSS Puglia – Caffè “corretto” per tutti!

From
www.facebook.com
– Today, 18:31

Chi lo vuole con humour, chi con utopia, chi freddo freddissimo, chi bollente e dolcissimo, chi amaro amarissimo. Scegliete il vostro caffè…purché “corretto”.

Coronavirus e società – Intervista al Prof. Giuseppe Tipaldo di Loredana Masseria

From
www.scoop.it
– Today, 18:16

Being black while in nature: ‘You’re an endangered species’

From
www.theguardian.com
– Today, 19:22

It has been argued that this unequal access is the product of unequal interest, but there is a long history of public lands spaces intentionally excluding black people, including through very concrete rules which prevented black people from accessing public lands.

World No Tobacco Day 2020: protecting youth

From
www.euro.who.int
– Today, 19:08

How the industry targets youth In its efforts to manipulate young people, the tobacco industry has resorted to embellishing products to make them more appealing to specific demographics, particularly via packaging or branding. This has been especially evident in the recent explosion of interest in e-cigarettes and heated tobacco products. One of the most significant innovations by the industry involves its marketing strategies. Across sectors, advertising is increasingly moving online and the tobacco industry is no different – tobacco companies are turning more and more to social media influencers to market these dangerous products.

E-cigarettes are harmful to health

From
www.who.int
– Today, 18:58

Globally, there are 1.1 billion adult smokers, 60% of them want or intend to quit. Much has been written and said about the potential of electronic nicotine delivery systems (ENDS) such as e-cigarettes to help tobacco users quit. While the evidence is still inconclusive, e-cigarettes are often used along with one or more tobacco products. As this is the practice with many ENDS users, the health effects of two or more products are combined.

ISDE-Medici per l’ambiente Modena

From
isdemodena.net
– Today, 23:03

ISDE Modena è …. azione, informazione, sensibilizzazione, formazione ed educazione per una migliore qualità dell’ambiente e della salute …. per tutti.

Social Media e Promozione della Salute – Di Giuseppe Fattori

From
www.slideshare.net
– Today, 22:05

Il Dossier completo su “la Salute umana” CULTURA E SALUTE EDITORE PERUGIA

“Lo sai che….” clip di marketing sociale su ambiente e salute al Green social festival

From
marketingsociale.net
– Today, 21:13

Da dove vengono i virus. Pipistrelli, zibetti, pangolini o bioterroristi? – ISDE (Medici per l’ambiente Modena) UNIMORE

From
www.imartedidiisde.unimore.it
– Today, 11:21

8 luglio 2020, ore 15:00-16:00 Webinar del Prof. Claudio Cermelli, virologo Unimore Pipistrelli, zibetti, pangolini o bioterroristi? Da dove vengono i virus. Interverranno il Magnifico Rettore di Unimore, Prof. Carlo A. Porro e il Presidente di ISDE – Modena, Dott. Paolo Lauriola. Per informazioni: isde.martedi@unimore.it

La cura che passa attraverso gli occhi – Di Sandro Spinsanti

From
www.sandrospinsanti.eu
– Today, 18:09

Durante l’emergenza la pratica della medicina obbedisce a regole diverse rispetto a quelle dei tempi normali? Potremmo capirlo: emergenza evoca fretta e urgenza; magari anche insufficienza di risorse per tutti quelli che hanno bisogno di cure, con l’incombere dell’eventualità di dover fare scelte tragiche. Ma “emergenza” può significare anche, etimologicamente, far venire allo scoperto qualcosa che abitualmente resta sotto […]

HIMSS launches new definition of digital health

From
www.mobihealthnews.com
– Today, 19:29

The nonprofit professional organization hopes to unify the industry with an active, useful definition of an often ambiguous term. Ask 10 healthcare stakeholders what “digital health” is and odds are you’ll get 10 different answers.

Lifestyle Medicine Could Be The Key For Digital Health Adoption – Dr. Bertalan Meskó The Medical Futurist

From
medicalfuturist.com
– Today, 19:27

Lifestyle medicine addresses the root causes of disease with evidence-based therapies in lifestyle behaviors like diet, exercise, sleep and stress.

Disparità di genere. I costi umani e sociali della disuguaglianza – Chiara Saraceno festivalfilosofia2019

From
www.festivalfilosofia.it
– Today, 19:12

Tra diseguaglianze nel mercato del lavoro e mancato riconoscimento del lavoro domestico prevalentemente a carico delle donne, la discriminazione delle donne evidenzia arretratezze economiche e culturali. Quali sono, allora, i costi umani e sociali della disparità di genere?

Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults – Pediatrics

From
pediatrics.aappublications.org
– Today, 19:01

RESULTS: Youth exposure to television e-cigarette advertisements, measured by target rating points, increased 256% from 2011 to 2013. Young adult exposure increased 321% over the same period. More than 76% of all youth e-cigarette advertising exposure occurred on cable networks and was driven primarily by an advertising campaign for 1 e-cigarette brand.

Key Drivers of Maternal Deaths.

From
maternalhealthatlas.org
– Today, 18:53

Changes in a country’s population size, age, and birth rate impact maternal mortality. Where has population growth led to more maternal deaths? What about an increase in birth rates in older mothers? Have pregnancies become safer or more dangerous over time?

Hybrid Ethnography: Online, Offline, and In Between (Qualitative Research Methods Book 58) – Di Przybylski Liz

From
www.amazon.it
– Today, 18:27

Today’s research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture.

Italian Social Marketing Network Newsletter 177

21 Maggio 2020 Giuseppe Fattori

Italian Social Marketing Network – Newsletter 177

by Giuseppe Fattori

Strategic Social Marketing: For Behaviour and Social Change – di Jeff French & Ross Gordon

From
www.amazon.it
– 18 May, 16:47

Il futuro del “Marketing sociale”: dalla tecnica …. alla strategia.

The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

A TOOLKIT TO HELP STOP THE SPREAD – by Social Marketing @ Griffith