L’Associazione Italiana Marketing Sociale incontra il Comitato d’Onore:

– Philip Kotler

– Jeff French

– François Lagarde

Philip Kotler

S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University 

Philip Kotler e Giuseppe Fattori
Brighton (UK) dal 29-30 settembre 2008 la Prima Conferenza Mondiale sul Marketing Sociale,
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy”, in Hong Cheng, Philip Kotler, Nancy R. Lee (a cura di) Social Marketing for Public Health: Global Trends and Success Stories, Jones and Bartlett Publishers, 2009.
Giuseppe Fattori, Nancy Lee e Philip Kotler –  Brighton (UK)  Settembre 2008

Jeff French

Visiting Professor, Brighton University Business School,
Presidente dell’International Social Marketing Association e CEO Strategic Social Marketing Attabara, Conford, Liphook,
Hants, GU30 7QW. UK
Guida operativa al marketing sociale. G.Fattori, J.French, C.Blair-Stevens 2009

Social Marketing in Europe: Research, Practice and Policy. Dublin 2011
“Social Marketing Key Concepts and Principles” Edizione italiana 2022
Marketing Social Good. Citizen Centric Social Policy Design. J.French, G.Fattori 2022
ESMA board 2022
Perché la politica sociale ha bisogno del Marketing Sociale. G.Fattori, J.French 2022
First European Meeting
European Social Marketing & Social Change Organisation. London 2011
Social marketing guide for public health programme managers and practitioners (Edizione italiana)
ESMA BOARD AND REPRESENTATIVES. ANVERSA 5TH SEPTEMBER 2018

François Lagarde

Università di Montreal
C.Lellig, S.Suggs, G.Fattori, F.Lagarde
Lugano 2009
Intervista a François Lagarde
Bologna 2011
F.Lagarde, A.R.Andreasen, G.Fattori Brighton (UK), settembre 2008 la Prima Conferenza Mondiale sul Marketing Sociale,
“Social Marketing” Course
Region of Emilia-Romagna, 2011
Corso di Marketing Sociale
Ascona 2004

Torna al concorso

Italian Social Marketing Association