Italian Social Marketing Network Newsletter 171 18 Settembre 2019 Giuseppe Fattori Italian Social Marketing Network – Newsletter 171 by Giuseppe Fattori Powered by Importance of Upstream Social Marketing From cepsm.ca – Today, 21:56 Most observers and many practitioners see social marketing as a downstream approach to influencing people with “bad behaviors”—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing’s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides “problem people” if we are to solve major social problems. Alan R. Andreasen- Georgetown University- Social Marketing in the 21st Century Social marketing and systems science: past, present and future – Emerald From www.emerald.com – Today, 22:11 The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.,The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science.,The paper identifies three periods of integration between social marketing and systems science. Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change – Edward W Maibach From www.researchgate.net – Today, 22:22 This paper proposes social marketing as one approach for developing solutions to many environmental problems currently facing the global community. The social marketing approach applies generic marketing and marketing research strategies to the promotion of social programs or products (e.g., programs or products that benefit society). Non, le thé vert ne protège pas du cancer From www.lepoint.fr – Today, 22:58 Le thé vert est loué pour ses bienfaits supposés sur la santé, voire pour prévenir le cancer. Mais aucune étude ne permet de montrer de telles propriétés.Le thé est la deuxième boisson la plus consommée dans le monde, après l’eau. Dans certains pays, sa consommation est un art de vivre faisant l’objet d’un cérémonial très codifié.Devenue un produit tendance chez les jeunes, cette boisson fait désormais l’objet d’une intense promotion de ses bienfaits présumés pour la santé et le bien-être (promesses de propriétés « détox », de drainage, etc.). Dans le cas du thé vert, de supposées propriétés « anticancer » sont également mises en avant. Qu’en est-il réellement ? Marc Augé: Menzogna, verità, finzione – Festival filosofia di Modena From www.festivalfilosofia.it – Today, 22:55 Mentre pare che ci siano tante verità, la menzogna è una: intenzionale e interessata. Regimi di finzione e interpretazione delle culture non precludono tuttavia che si possa tendere a una piena comprensione della realtà che unifichi i saperi. I colori nella comunicazione – Analisi approfondita From www.ipiratigrafici.it – Today, 18:27 I colori nella comunicazione sono importanti: riescono ad andare oltre la forma, evocando emozioni e sentimenti nelle persone. Il colore è l’approccio sensoriale immediato YouTube advertises big brands alongside fake cancer cure videos From www.bbc.com – Today, 22:42 YouTube’s algorithm promotes fake cancer cures in a number of languages and the site runs adverts for major brands and universities next to misleading videos, a BBC investigation has found. Searching YouTube across 10 languages, the BBC found more than 80 videos containing health misinformation – mainly bogus cancer cures. Ten of the videos found had more than a million views. Many were accompanied by adverts. Short and Sweet: The Persuasive Effects of Message Framing and Temporal Context in Antismoking Warning Labels: Journal of Health Communication: Vol 22, No 1 From www.tandfonline.com – Today, 18:42 Current warning labels on cigarette packages are generally focused on long-term losses that can be incurred if one continues smoking. This study compares the effects of these labels agains warning labels that stress short-term losses of smoking as well as labels that stress short- and long-term benefits that can be obtained when one quits smoking. Community-based exercise for health promotion and secondary cancer prevention in Canada: protocol for a hybrid effectiveness-implementation study – BMJ From bmjopen.bmj.com – Today, 22:53 Introduction Cancer care has expanded from a disease-focused, survival-oriented model to an approach that now considers how survivors can live well in the aftermath of intensive therapy, where they may deal with significant changes to their bodies, mental health or emotional well-being. Research evidence supports the benefit of exercise during and following cancer treatments for cancer-related symptoms, physical functioning and fitness, and health-related quality of life. To move this efficacy evidence into practice, we designed and launched a 5-year study to evaluate the relative benefit from implementing a clinic-to-community-based cancer and exercise model of care. Social Marketing: Marketing e comunicazione sociale per la promozione della salute – ISS 11 ottobre 2019 Today, 21:44 Marketing Sociale – Iscrizioni Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica. “Sanità di svolta. Dal sud soluzioni differenti” al via la terza edizione del Forum Mediterraneo in Sanità. From www.facebook.com – Today, 19:05 Scienza e dogmi Per la salute umana e del pianeta e per la sostenibilità, la scienza deve poter discutere i diversi paradigmi From fondazioneallinearesanitaesalute.org – Today, 22:01 Che cosa chiediamo alla Politica, ai professionisti e ai cittadini, per difendere lo sviluppo della Scienza. Dott. Alberto Donzelli, Consiglio direttivo e Comitato scientifico Fondazione Allineare Sanità e Salute La cronicità: dietro le quinte di una salute immaginata – di Dagmar Rinnenburger – Il Pensiero Scientifico Editore From www.youtube.com – Today, 21:52 Intervista a Dagmar Rinnenburger, pneumologa e allergologa, autrice di “La cronicità. Come prendersene cura, come viverla”: un libro che descrive il peso della cronicità per la persona e le difficoltà del clinico nella cura di pazienti con patologie croniche. La scheda del libro: https://pensiero.it/catalogo/libri/pubblico/la-cronicita Ha senso un’epidemiologia disgiunta dalla prevenzione? – Epidemiologia & Prevenzione From www.epiprev.it – Today, 22:37 Ha senso una epidemiologia che non miri alla prevenzione? Maccacaro diceva appunto che la sanità doveva svilupparsi sulla prevenzione e lo strumento necessario era appunto l’epidemiologia, che avrebbe permesso di indentificare i fattori di rischio sui quali attivarsi con misure preventive. Mi sia allora permesso oggi di riflettere e di chiedermi se queste idee siano ancora valide e se abbia senso una epidemiologia che non miri alla prevenzione, e anche di chiederci quanti articoli della nostra rivista E&P parlino appunto di prevenzione. Siamo innamorati dell’algoritmo? Inquinamento atmosferico e salute dei bambini: l’impegno di Oms e Iss – Forte come la verità (Erin Brockovich) 2000 From www.scoop.it – Today, 19:21 Facebook to direct vaccine searches to public health pages -The Guardian From www.theguardian.com – Today, 22:29 Facebook is to take a stand against vaccine denial by directing people searching for information or using vaccine hashtags to web pages set up by public health bodies. People who access Facebook and Instagram pages and groups that discuss vaccines, as well as those searching or using relevant hashtags, will see an educational module about vaccine safety. Links will take them to a page provided by the Centers for Disease Control and Prevention (CDC) in the United States and to the World Health Organization elsewhere in the world. Climate Change and Health Inequities: A Framework for Action. From www.annalsofglobalhealth.org – Today, 23:02 Climate change has been identified as the greatest health challenge of the 21st century.1-4 Recently released reports by the Intergovernmental Panel on Climate Change and the U.S. National Climate Assessment summarize the current effects of climate change on health, projections that these effects will surely increase, and the disproportionate impact of climate change on the health of vulnerable populations and disadvantaged communities.3,5 Yet the public health sector, to date, has not been highly engaged in work to prevent or prepare for climate change, despite calls to do so on the part of numerous public health leaders and organizations. 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