Italian Social Marketing Network Newsletter 172 21 Ottobre 2019 Giuseppe Fattori Italian Social Marketing Network – Newsletter 172 by Giuseppe Fattori Powered by Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth From journals.sagepub.com – 20 October, 23:03 Jay Kassirer, Craig Lefebvre, Winthrop Morgan, Rebekah Russell-Bennett, Ross Gordon, Jeff French, L. Suzanne Suggs, Nancy Lee, Brian J. Biroscak The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics. Bill Smith – Reinventing Social Marketing From www.youtube.com – 20 October, 23:33 His field is social marketing, not social media, but the application of basic marketing principles to programs that make difficult change fun, easy, and popular to adopt. In “Let’s Get Naked”, he’ll show us how a simple idea can change the way you think and act. Health promotion 4.0 – Ilona Kickbusch From academic.oup.com – 20 October, 22:16 Throughout the world there is the recognition that we are at a turning point of development—The World Economic Forum has used the terms Globalization 4.0 and Industrial Revolution 4.0 as code words for the radical changes underway. In health and medicine we are also on to Health 4.0—which basically means the digital transformation of health and medical care, both in its practice and its governance. Duplicate and salami publication: a prevalence study of journal policies – International Journal of Epidemiology – Oxford Academic From academic.oup.com – 20 October, 23:41 Duplicate and salami publication are unethical, but are common practices with substantial consequences for science and society at large. Scientific journals are the ‘gatekeepers’ of the publication process. We investigated journal policies on duplicate and salami publication. Digital epidemiology: tracking diseases in the mobile age From theconversation.com – 20 October, 22:06 Ever tweet about being sick? Or look up your symptoms online? Researchers are using this information to monitor illnesses and attitudes about health in real time. How Coca-Cola Undermines Plastic Recycling Efforts From theintercept.com – 20 October, 22:03 FOR DECADES, COCA-COLA has burnished its public image as an environmentally caring company with donations to recycling nonprofits. Meanwhile, as one of the world’s most polluting brands, Coke has quietly fought efforts to hold the company accountable for plastic waste. You 2.0: Tunnel Vision From choice.npr.org – 20 October, 23:38 Have you ever noticed that when something important is missing in your life, your brain can only seem to focus on that missing thing? Two researchers have dubbed this phenomenon scarcity, and they say it touches on many aspects of our lives. Stop Making Plans, Start Making Decisions From hbr.org – 20 October, 23:15 In most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions. Iqos, è davvero meno nociva? L’inchiesta svizzera From www.youtube.com – 20 October, 23:56 Parallel tracking: un metodo per integrare gli approcci top-down e bottom-up. From www.dors.it – 20 October, 22:01 Una delle principali sfide della sanità pubblica è come tenere in considerazione e accogliere i bisogni che nascono dal basso coniugandoli con gli obiettivi degli interventi programmati dall’alto. Un metodo di lavoro utile può essere il percorso parallelo. Anniversary! 10 years ago. From a pizza in Lugano the first thoughts on a European network on social marketing have started. From marketingsociale.net – Today, 00:06 A European network for social marketing. In a first meeting in Lugano in the summer of 2009, four social marketing experts met to discuss how best to enhance the emerging International Social Marketing Association in Europe, which represents a great opportunity for the discipline.The protagonists: Francois Lagarde, consultant and trainer of Social Marketing and Communication; Christiane Lellig, consultant to Basler & Hofmann; Suzanne Suggs, University of Italian Switzerland; Giuseppe Fattori, Head of the National Social Marketing Coordination-Italy. Henry Mintzberg – FIASO From www.youtube.com – 20 October, 22:48 Intervista esclusiva ad Henry Mintzberg in occasione della giornata inaugurale della 1^ Convention del Management della Sanità italiana Elogio di incertezza e Speranza – Luca De Fiore From dottprof.com – Today, 00:22 I medici sono troppo sicuri di loro: confessare il dubbio e la propria incertezza aumenta la fiducia dei cittadini….. Al diluvio di informazioni approssimative o false che raggiunge i cittadini, medici e dirigenti sanitari rispondono troppo spesso dichiarandosi sicuri del proprio punto di vista, quasi ritenessero di poter perdere la fiducia in loro riposta se ammettessero i limiti delle loro conoscenze. Migrant child di Banksy From www.analisidellopera.it – 20 October, 23:52 Migrant child di Banksy comparve nel maggio del 2019 a Venezia durante l’inaugurazione della Biennale Internazionale d’Arte. Un bambino con un giubbotto nautico è in piedi e alza il braccio destro impugnando il fusto di una pianta dalla quale si sprigiona un fumo rosa. Il fumo scende dietro di lui e lascia una grande traccia sul muro. I piedi e una parte delle gambe del bambino sono immerse nell’acqua del canale. Social Media and Public Polarization over Climate Change in the United States – From climate.org – 20 October, 21:46 This paper investigates the role of social media in exacerbating polarization on climate change in the United States. Polarization and the lack of consensus around climate change have been especially prominent in America, inhibiting the implementation of ambitious climate policies. La moda dell’Iqos ha trasformato la sigaretta in oggetto eversivo From www.rollingstone.it – 20 October, 21:44 Un tempo spacciata dai divi del cinema, oggi ridotta a vergogna catarrosa davanti al vizio fighetto e digitalizzato. Ecco perché la bionda è diventata il vero gesto rivoluzionario contro le bowl di avocado Jean-Luc Nancy – Verità della menzogna (FR) From www.festivalfilosofia.it – 20 October, 22:43 Può essere veritiera, la bugia? La verità è sia agente attivo della filosofia che sua linea di fuga, in relazione alla menzogna, al segreto e all’invenzione stessa della verità MAMME DIABETICHE IN GRAVIDANZA. La sperimentazione della App “TreC_Diabete” in Trentino From www.youtube.com – 20 October, 23:35 Gravidanza e diabete, la sicurezza in una app Sviluppata dalla Fondazione Bruno Kessler e da TrentinoSalute4.0, e progettata per il monitoraggio costante delle mamme diabetiche, la App è in sperimentazione in Trentino da alcuni anni. What 5G means for our health From www.nature.com – 20 October, 21:58 Mobile speeds are soon to reach ten times today’s performance. Swinburne researchers are racing to ensure that the technology’s impact on our bodies is understood. ast 5G networks are supposed to take hold in 2019, as phones, providers and networks all begin to come online. Behind the scenes, studies modelling the absorption patterns of 5G electromagnetic energy in human tissue, authored by Professor Andrew Wood’s Swinburne team, has helped form the basis for international discussions on safety regulation and design. Condividi:TwitterLinkedInWhatsAppFacebookE-mailMi piace:Mi piace Caricamento... Correlati
